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Roku Ultra just dropped to $69 in killer Black Friday streaming deal

Roku Ultra Black Friday 2021 deal
(Image credit: Roku)

The Roku Ultra is one of the best streaming boxes around, and in this epic Amazon Black Friday deal, it's received a sizable discount, making it an excellent gift this holiday season.

The Roku Ultra is on sale at Amazon for $69 (opens in new tab). That's $31 off the suggested retail price. 

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Roku Ultra: was $99 now $69 @ Amazon (opens in new tab)

In our Roku Ultra review, we praised the streaming box for its quick performance, large selection of channels and Dolby Vision/HDR support. Our only complaint was its price. But this current sale at Amazon addresses that criticism. We ultimately gave the Roku Ultra four out of five stars, putting it comfortably on our best streaming devices list. 

Now, at $69, the Roku Ultra is an excellent deal, though not the lowest price we've seen. According to CamelCamelCamel (opens in new tab), which tracks Amazon prices, the Roku Ultra did hit $59 on Oct. 21. We're not sure if that discount will come up anytime soon, but it's only a $10 difference over the current price. 

Beyond streaming devices, be sure to check out our best Black Friday deals list for the latest deals. Because of supply chain constraints, products will be more difficult to come by this year. So it's best to start early and be eagle-eyed on the latest price drops. 

Imad is currently Senior Google and Internet Culture reporter for CNET, but until recently was News Editor at Tom's Guide. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with the New York Times, the Washington Post, ESPN, Wired and Men's Health Magazine, among others. Outside of work, you can find him sitting blankly in front of a Word document trying desperately to write the first pages of a new book.