Black Friday 2025 — date and best early deals

Deals
By last updated

I've picked the best Black Friday deals live right now

Jump to:
Black Friday sales 2025

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals
3. Apparel
4. TVs
5. Phones
6. Laptops
7. Headphones
8. Appliances
9. Gaming
10. Smart home
11. Date & Details

Black Friday deals are approaching fast. We’re a few weeks out from the biggest retail holiday of the year, but I’m already seeing prices dropping on big-ticket items like TVs, mattresses and laptops. Now’s a great time to shop to cross items off your holiday shopping list and beat the rush.

I’m a Deals Editor for Tom’s Guide, which means I search the web every day for the deals that are truly worth your money. And I’ve got the whole Tom’s Guide team at my back, with years of experience testing and reviewing everything from TVs to running shoes.

Ready for some early deals? Amazon’s sale section is looking especially good right now, with TV deals from just $69. And it wouldn’t be Black Friday without some great deals on apparel — you can currently shop Carhartt deals from $10 and Skechers deals from $17.

If you’re shopping for a new bed or need to refresh your guest room, check out our early coverage of the best Black Friday mattress deals.

Be sure to bookmark this page and check back, as I’ll be here bringing you the best Black Friday deals as they appear.

Millie Davis-Williams
Millie Davis-Williams

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.

Black Friday deals — Quick links

Editor's Choice Black Friday deals

Black Friday apparel deals

Black Friday TV deals

Black Friday phone deals

Black Friday laptop deals

Black Friday Headphone deals

Black Friday appliance deals

Black Friday gaming deals

Black Friday smart home deals

Black Friday 2025 — what you need to know

When is Black Friday 2025? 

The actual Black Friday date changes every year, but this year's Black Friday is November 28, 2025. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 29 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Dec. 1).

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.

Sometimes Apple devices, OLED TVs, gaming laptops and more are cheaper in the runup to Black Friday than they are on the day itself, so don’t assume that waiting is always the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2025. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.

Who will offer the best Black Friday deals in 2025?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.

What is Black Friday?

Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.

How long does Black Friday last?

Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.

What is the difference between Black Friday and Cyber Monday?

In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.

Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.

Black Friday deals and games consoles

Buying consoles should be easy enough this year. Gone are the days of hunting for restock of the Xbox Series X, PS5 and Nintendo Switch 2.

On a few occasions, I've seen a couple of noteworthy PS5 deals and Xbox Series X deals. Discounts on accessories are easy to score. However, I've also seen some discounts and bundles on Sony and Microsoft's consoles over the years, so if we're lucky we could see them with about $50 off or so for Black Friday.

The Nintendo Switch 2 launched earlier this year, so I don't expect to see it discounted this Black Friday. We might see deals on the Nintendo Switch 2 in the form of bundles, like with the Nintendo Switch 2 Mario Kart World bundle that takes about $30 off compared to buying the items seperately.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.

Does Apple do Black Friday?

Retailers like Amazon, Best Buy, and Walmart offer epic discounts on Apple products on Black Friday. In the lead up to the event, I've seen Walmart sell MacBooks as low as $699 and iPads as low as $299 at Amazon. Prices could drop even further closer to Black Friday itself. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.

However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. In the past, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.

Millie Davis-Williams
Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.