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Best Black Friday camera deals 2021 — big savings on Sony, Canon, Nikon and more

Three cameras against a blue background. A label with white text on a blue background reads "Tom's Guide Black Friday"
(Image credit: Amazon)

Upgrade your photo-taking abilities with one of the best Black Friday camera deals we've rounded up below. With Black Friday itself now actually here, it's the best time to find a DSLR, mirrorless, point-and-shoot, instant or action camera.

We seeing killer Black Friday deals on cameras from all of the big names in photography: Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic and more, plus some nice sales on action cams from GoPro and a few instant cameras, too. There are also plenty of discounts on lenses, and on accessories including ring lights, SD cards and more.

Whether you're looking for your first serious camera or just want something cheap to use on a weekend away, there's sure to be a great Black Friday camera deal for you. Read on to see what we've found.

Top Black Friday camera deals today

Best Black Friday camera deals

Sony cameras

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Sony ZV-1 was $749 now $648 @ Amazon (opens in new tab)
The Sony ZV-1 is aimed squarely at vloggers and YouTubers, and does a very good job of serving them. That's thanks to features such as a flip-out 3-inch touchscreen, directional 3-capsule mic and the clever Product Showcase Setting, which expertly switches focus from face to product. B+H Photo also has the same deal (opens in new tab). So does Best Buy (opens in new tab).

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Sony RX100 VII: was $1298, now $1198 @ Amazon (opens in new tab)
The RX100 series is Sony's line of premium compact cameras, equipped with a large 1-inch CMOS sensor and supremely useful 24-200mm zoom range. The VII is the latest and greatest and it's currently $100 off at Amazon.

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Sony A7 III was $1,999 now $1,799 @ Best Buy (opens in new tab)
Sony's just announced the A7 IV and unsurprisingly the A7 III has come down in price. Admittedly, it has been lower than this before, but it's still a great offer on what remains one of the best full-frame mirrorless cameras in the world thanks to the stunning stills from its 24.2MP sensor, super-fast autofocus and five-axis image stabilization.

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Sony A7 III + 28-70mm lens: was $2,199 now $1,998 @ Best Buy (opens in new tab)
If you want some nice glass to go with your A7 III, then this kit deals gives you the stabilized FE 28-70mm f/3.5-5.6 OSS Lens with it, for $200 off. This kit has dropped as low as $1,899 recently, so hopefully we'll see further falls.

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Sony a7R III: was $2,799 now $1998 @ Amazon  (opens in new tab)

The a7R III may now have been superseded by the a7R IV, but it remains an excellent full-frame mirrorless camera, thanks to its high-resolution 42.4MP sensor and 4K HDR video. The previous Best Buy deal is already gone, and Amazon's stock is low, so act fast!

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Sony Alpha a7R IV (body only): was $4334, now $2889 @ B+H Photo (opens in new tab)

This saving isn't quite as special as it appears — it dropped to $2300 in the summer — but it is still a good $500 cheaper than we've seen it elsewhere right now. It's a great choice if you're after a high-resolution full-frame mirrorless camera, thanks to its super 61MP stills and 4K video. Amazon has the same deal. (opens in new tab)

Sony lenses

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Sony E 20mm f/2.8 lens: was $348, now $298 @ Amazon (opens in new tab)
This pancake lens is not much bigger than a lens cap and is just the thing to pair with a small Sony mirrorless body, giving you a stellar combination of portability and a wide 20mm focal length. Image quality isn't superb, but it's more than acceptable for the price and this deal at Amazon brings it down to the joint-lowest price we've seen for it. 

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Sony FE 90mm f/2.8 Macro G OSS lens: was $1,098, now $998 @ Amazon (opens in new tab)
This superb Sony FE 90mm macro lens is considered one of the best, garnering an "excellent" rating from DXOMark on account of its "outstanding" optical performance. It's currently $100 off at Amazon.

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Sony FE 24-70 mm F2.8 G Master lens: was $2298, now $1798 @ Amazon (opens in new tab)
This deal at Amazon saves you a nice $500 on the 24-70mm Sony E-mount lens. It's a fast f/2.8 lens offering a standard zoom range on full-frame Sony mirrorless cameras such as the a7 series.

Canon cameras

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Canon Ivy CLIQ+2 Instant Camera: was $149, now $129 @ Amazon (opens in new tab)
The Canon Ivy Cliq+2 makes it on to our list of the best instant cameras, thanks to its combination of slim design, fun features and quality images. As well as being able to print out your snaps right away on Zink paper, you can also connect to a phone and add filters. There's even a built-in selfie mirror for when you're looking your best.

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Canon EOS M50 Mark II Content Creator Kit: was $899, now $799 @ Canon (opens in new tab)

Canon's own store currently has the Canon EOS M50 Mark II Content Creator Kit in stock. The M50 II is a very capable mirrorless camera, with a 24.1MP sensor, 4K video, EVF and vari-angle LCD screen. It also packs a bunch of features to make it better for content creators, including direct-to-YouTube livestreaming and vertical video. This kit bundles it with a tripod grip, stereo mic and 14-45mm lens and drops the overall price by $100. B+H Photo has it at this price as well; (opens in new tab) you can order it now, but it is out of stock at the moment.

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Canon EOS RP: was $999, now $899 @ Amazon (opens in new tab)
Canon's lightest and smallest full-frame mirrorless camera, the RP is also one of the best you can get at this price. In our review (opens in new tab), we praised its image quality, ease of use and low cost of entry — and this deal makes it cheaper still. Stock at Amazon is low, but B+H Photo also has it at this price (opens in new tab).

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Canon EOS 80D + 18-135mm lens: was $1,849 now $1,299 @ B&H Photo (opens in new tab)
Save a massive $550 on Canon's excellent 80D in this Black Friday camera deal. The 80D is a few years old now, but it still packs a photographic punch with its 24-megapixel APS-C sensor. Video is limited to Full HD, but it would make a great camera for a beginner. This kit includes an 18-135mm zoom lens. 

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Canon EOS R was $1,799 now $1,599 @ Adorama (opens in new tab)
This high-resolution Canon mirrorless camera has a full-frame 30.3-megapixel sensor plus a Dual Pixel autofocus system with an incredible 5,655 points. Video is also well catered for, with 4K @ 30fps plus 10-bit 4:2:2 HDMI output and there's a sharp EVF and touchscreen LCD. This excellent Adorama deal not only matches other discounts elsewhere but also bundles it with a free vlogger kit including mic, memory card and Corel software package worth more than $400 in total!

Canon lenses

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Canon RF 35mm f/1.8 IS Macro STM Lens: was $499, now $399 @ B+H Photo (opens in new tab)
Most macro lenses are fairly big affairs with focal lengths in the 80-120mm range — but not the Canon RF 35mm. As a result, it's compact and lightweight compared to most, while its 0.5x magnification and built-in image stabilization ensure you'll get a close-up shot of your subject. Act quickly: This deal has already sold out at Amazon.

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Canon EF 17-40mm f/4L USM Ultra Wide Angle Zoom Lens: was $799, now $499 @ B+H Photo (opens in new tab)
If you want to go wide on your Canon DSLR, look no further than the excellent 17-40mm f/4 lens. The 'L' indicates that it's one of Canon's pro-quality lenses, while the USM motor offers quiet focus. With a massive $300 off, this is the cheapest we've seen it. Act fast: This model already sold out at Amazon.

Nikon cameras

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Nikon Z5 (body only): was $1,399 now $996 @ Amazon (opens in new tab)
The Z5 is one of Nikon's best mirrorless cameras, offering a 24.3MP full-frame sensor plus built-in image stabilization and a fast and accurate 273-point autofocus system. There's (cropped) 4K video, too, plus handy features such as dual SD card slots and full weather sealing. This is now the lowest price we've ever seen for it, saving you around $400 on the list price.

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Nikon Z50: was $1346, now $1196 @ Amazon (opens in new tab)
The Nikon Z50 is a great little mirrorless camera at a great price — and this deal makes it better still. As well as the 20.9MP mirrorless camera, you get two lenses: 16-50mm f/3.5-6.3 and 50-250mm f/4.5-6.3, which between them should cover pretty much every shooting option. In our review (opens in new tab), we praised the Z50 for its excellent image quality and features and at this price it's a steal. You can still order at that price, but shipping is delayed until it's back in stock. It is currently in stock for the same price at B+H Photo (opens in new tab).

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Nikon Z6 (body only): was $1996, now $1596 @ Amazon (opens in new tab)
With the Nikon Z6 II now available, the full-frame mirrorless Z6 is getting a nice price cut. It's been as low as $1395 earlier this year — but if you don't want to wait, it still represents a $400 drop versus the cost of the new model. Amazon's stock is low, but if they run out, B+H Photo has it in stock at the same price (opens in new tab).

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Nikon D850: was $2,996, now $2,696 @ B (opens in new tab)+H Photo

Nikon's D850 gets a $300 price cut. It's well-worth checking out, because the D850 is a superb full-frame DSLR with a high-res 45.7MP sensor, 7fps shooting and 4K video.

Nikon lenses

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Nikon Nikkor Z 50mm f/1.8 S lens: was $596, now $496 @ Amazon (opens in new tab)
Everyone needs a fast 50mm prime lens, and this one will do the job nicely for the Nikon Z series mirrorless cameras.

GoPro cameras

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GoPro Hero10 Black + accessories + subscription: was $659 now $399 @ GoPro (opens in new tab)
The Hero10 Black is GoPro's new action camera, adding a new processor, higher resolution and improved image stabilization into an already compelling package. We awarded it 4.5 stars in our review (opens in new tab), and it's even better value right now. This deal direct from GoPro is not only $50 cheaper than we've seen it elsewhere and it includes a bunch of extras: a 1-year GoPro subscription, a magnetic swivel clip, Shorty tripod, extra battery, and a case. 

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GoPro Hero10 Black + accessories + subscription: was $499 now $349 @ GoPro (opens in new tab) 

The Hero10 Black is GoPro's new action camera, adding a new processor, higher resolution and improved image stabilization into an already compelling package. We awarded it 4.5 stars in our review (opens in new tab), and it's even better value right now. This deal direct from GoPro is $100 cheaper than we've seen it elsewhere and it includes a a 1-year GoPro subscription. 

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GoPro Hero9 Black: was $399 now $349 @ Amazon (opens in new tab)
The Hero9 Black is GoPro's first camera with a front-facing screen, which makes it a lot easier to compose shots if you're taking a selfie. Plus, it has excellent image stabilization, records in 5K, and can even be used to livestream. That said, the above deal on the Hero10 Black costs the same, so we'd choose that instead.

Insta360 cameras

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Insta360 One R 4K Edition: was $299, now $254 @ Amazon (opens in new tab)
The Insta360 One R is one of our favorite action cams and also one of the best 360 cams, thanks to a flexible design that lets you swap out lenses to give it different abilities. In our review (opens in new tab), we praised its innovative nature and excellent image stabilization. This deal gives you the camera plus the standard 4K lens and takes 15% off the usual price.

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Insta360 Go 2: was $299, now $269 @ Best Buy (opens in new tab)
Looking for a really, really small action camera? The Insta 360 Go 2 could be just the thing. In our review (opens in new tab), we praised its improved image quality over the previous model and clever case that doubles as a remote.

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Insta360 One R 360 Edition: was $429, now $365 @ Amazon (opens in new tab)
Want to shoot 360-degree video in 5.7K resolution? Then look no further than the Insta360 One R 360 Edition. This deal gives you the camera plus the 360 lens and again takes 15% off the usual price.

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Insta360 One X2: was $429, now $386 @ Amazon (opens in new tab)
The Insta 360 X2 is our favorite 360 camera, thanks to its combination of smart software and superb image stabilization. Check out our review (opens in new tab) for more info, but trust us — it comes highly recommended. This deal can also be had at Best Buy for the same price (opens in new tab).

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Insta360 One R Twin Edition: was $479, now $407 @ Amazon (opens in new tab)
If you can't choose between the 4K and 360-degree lenses, this Insta360 One R deal gives you both, again with 15% off. This deal can also be had at Best Buy for the same price (opens in new tab).

Fujifilm cameras

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Fujifilm Instax Mini 11: was $69 now $59 @ B&H Photo (opens in new tab)
Fujifilm's Instax Mini 11 is regularly seen among the best Black Friday camera deals and this sale brings it down to the levels we saw in last year's event. You get Fuji's charming instant camera in either sky blue or lilac purple.

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Fujifilm Instax Mini 11 Camera Bundle was $79 now $69 @ Best Buy (opens in new tab)
Fancy the camera above plus a pack of Instax film that's good for 10 shots, a photo clip holder and ideas booklet? You got it. 

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Fujifilm Instax Mini 40 was $99 now $89 @ Amazon (opens in new tab)
The charming Instax Mini 40 is one of our favorite instant cameras, on account of its gorgeous retro style, excellent image quality and ease of use. The instant prints it serves up are packed with vibrant color and it even has a selfie mode so you can show yourself off in your best light. It's ideal for taking to parties or on vacations and this deal knocks $10 off.

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Fujifilm X-T30: was $899, now $799 @B&H Photo (opens in new tab)
The Fujifilm X-T30 is small but mighty, offering superb image quality, excellent 4K video and plenty of features in a gorgeous, retro-style body. We awarded it 4.5 stars in our review (opens in new tab), and added it straight into our best mirrorless cameras list, so it comes highly recommended.

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Fujifilm X-T3: was $1,499, now $1,099 @ B&H Photo (opens in new tab)
Until the arrival of the Fujifilm X-T4 (below), the X-T3 was Fuji's best mirrorless camera, and it's still a great snapper three years after its launch. If you can't quite stretch to the more expensive model, this is a great deal — and it's matched by Amazon (opens in new tab).

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Fujifilm X-T4: was $1,699, now $1,499 @ B&H Photo (opens in new tab)
The Fujifilm X-T4 is one of the best mirrorless cameras on the planet, capable of shooting superb stills with its back-illuminated 26.1MP APS-C X-Trans sensor and gorgeous 4K video. It's rarely discounted, but B+H Photo currently has it for $200 off. Lock in the price now at B+H even though they show out of stock.  If you fancy an all-black chassis, head over to Best Buy for the same price (opens in new tab)(Amazon has the same deal for the black model, (opens in new tab) but they, too, have delayed shipping.)

Olympus cameras

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Olympus OM-D E-M10 Mark IV: was $699 now $599 @ B+H Photo (opens in new tab)
Don't need the lens in the above deal? Buy the Olympus OM-D E-M10 Mk IV on its own for the same $100 saving. It's now out-of-stock at Best Buy, but you can find it at B+H Photo.

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Olympus OM-D E-M10 Mark IV + 14-42mm Lens: was $799, now $699 @ B&H Photo (opens in new tab)
The Olympus OM-D E-M10 Mk IV is a great little mirrorless camera and this deal slashes $100 off the list price at B&H Photo. The 14-42mm lens is a 28-84mm full-frame equivalent, giving you a medium-wide to medium range that should cover most subjects including landscapes and portraits. It's not the lowest we've ever seen it, but given everything you get here, including built-in image stabilization and 4K video, it's definitely worth checking out.

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Olympus OM-D E-M5 III was $1,199 now $899 @ Amazon (opens in new tab)
This is the lowest price we've ever seen on Olympus' excellent OM-D E-M5 III, a mirrorless Micro Four Thirds camera which packs a lot of tech into a small package. You get 5-axis image stabilization, 4K video, fast 30 fps shooting and an attractive, weather-sealed body with a distinctive retro style. The silver model is running low in stock, so check out the black model if this one is gone.

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Olympus OM-D E-M1X: was $2,999, now $1,699 @ B+H Photo (opens in new tab)
Wow! The Olympus OM-D E-M1X is in many ways the ultimate mirrorless camera, offering incredible 80MP still shots on a tripod and 50MP hand-held images, plus arguably the best image stabilization on any camera, good for up to 7.5 stops. This astonishing deal slashes the price by $1,300, bringing it down to its lowest ever level. 

Panasonic cameras

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Panasonic Lumix GX85 w/2 lenses was $999 now $599 @ Amazon (opens in new tab)
The GX85 is getting a little old now, but its attractive rangefinder-style body hasn't dated at all and its specs still compete with far more modern models. There's 4K video, for instance, plus in-body stabilization and a sharp 16MP micro four thirds sensor. And the price is certainly right: $599 for a kit with both 12-32mm and 45-150mm lenses will give you all you need to start snapping away.  Deal sold out at Best Buy but is in stock at Amazon.

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Panasonic GH5 (body only) was $1,599 now $1,299 @ Best Buy (opens in new tab)
Though Panasonic has now released the GH5 II, the original GH5 remains an excellent mirrorless camera that excels with video. Its 20.3MP micro four thirds sensor serves up plenty of detail and there are plenty of video treats such as 4:2:2 10-bit 4K recording. The GH5 II costs around $400 more, making this a bit of a steal.

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Panasonic Lumix S5: was $1,997 now $1,697 @ Amazon (opens in new tab)
Get $300 off the full-frame Panasonic Lumix S5 mirrorless camera this Black Friday in one of the best deals we've seen yet. The S5 makes it into our list of the best cameras for vloggers, on account of its advanced video features, while its 5-axis image stabilization will be great for both filming and stills shooting.

Kodak instant cameras

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Kodak Smile Classic Digital Instant Camera: was $149, now $119 @ Amazon (opens in new tab)
The Kodak Smile Classic is one of our favorite instant cameras, so any deal on it is welcome. In our review (opens in new tab), we praised its large 4.25 x 3.5 inch photos and its clever app integration that lets you print from your phone. This deal cuts the price by $30. Black is out of stock at this price, but red and other colors remain available.

Accessories

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Samsung Evo Select microSD Card (64GB): was $14 now $9 @ Amazon (opens in new tab)
Samsung's Evo Select microSD cards are now at a historic low price on Amazon. The 32GB model is currently sold out, but the $64GB looks good at just $9, while other options include 128GB (opens in new tab), 256GB (opens in new tab) and 512GB (opens in new tab). The 512GB unit can be bought for $64.99, netting a $15 saving.

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SanDisk Ultra Plus 64GB SDXC UHS-I Memory Card was $27 now $9 @ Best Buy (opens in new tab)
You can never have too many SD cards, and if your camera is capable of fast burst shooting then you'll want a card that can keep up with it. The 64GB card from SanDisk's Ultra Plus range has a read speed of 130MB/sec, meaning it'll handle stills and full HD video with aplomb.

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SanDisk Extreme PRO 64GB SDXC UHS-I Memory Card was $34 now $22 @ Best Buy (opens in new tab)
You can never have too many SD cards, and if your camera is capable of fast burst shooting or 4K video then you'll want a card that can keep up with it. The 64GB card from SanDisk's Extreme PRO range has a read speed of 95MB/sec and a minimum write speed of 30MB/sec, meaning it'll capture everything you want it to. Best Buy has other capacities on sale, too. Of them, the most impressive savings is with the $99 512GB card (opens in new tab), a whopping $250 under the regular price.

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Raya Brite 10 USB Bi-Color LED Ring Light: was $69, now $49 @ B&H Photo (opens in new tab)
The Raya Brite 10 is one of our favorite ring lights thanks to its versatility and the fact that it folds down so you can easily take it out on a shoot. This deal cuts the price by $20. Plus, it includes the Raya FRB-USB-HS Flexible Tabletop Stand.

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Nanlite Halo 16C Bi-Color Ring Light: was $189, now $151 @ B&H Photo (opens in new tab)
This highly recommended ring light offers more than most rivals, with a big 16-inch ring plus the ability to set the exact color temperature and also output 360 shades of RGB light. Touch controls are another bonus.

UK camera deals

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GoPro Hero10 Black + accessories + subscription: was £649 now £379 @ GoPro (opens in new tab)
The Hero10 Black is GoPro's new action camera, adding a new processor, higher resolution and improved image stabilisation into an already compelling package. We awarded it 4.5 stars in our review (opens in new tab), and it's even better value right now. This deal direct from GoPro also throws in a 1-year GoPro subscription and accessories pack including extra battery. 

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Sony RX100 VII: was £1,049, now $799 @ Jessops (opens in new tab)
The RX100 series is Sony's line of premium compact cameras, equipped with a large 1-inch CMOS sensor and supremely useful 24-200mm zoom range. The VII is the latest and greatest and it's currently £250 off at Jessops including $100 cashback from Sony.

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Sony a7R III: was £2,399, now £1,899 @ Jessops (opens in new tab)
The a7R III may now have been superseded by the a7R IV, but it remains an excellent full-frame mirrorless camera, thanks to its high-resolution 42.4MP sensor and 4K HDR video. This deal at Jessops takes £200 off the price and you can claim a further £300 in cashback from Sony.

Black Friday camera deals — what to expect in 2021

Black Friday cameras deals are a mainstay of the holidays, with many models seeing hefty discounts. Kit deals, in particular, are well worth looking out for — you'll often see packages with one or two lenses bundled in, plus accessories such as bags and SD cards, for a super-low price.

The biggest savings are usually to be found at the top end; last year, we saw an incredible $2,400 off the Canon EOS 5DS and $800 off the Sony a7R II. That's good news if you're looking to buy a high-resolution full-frame DSLR or mirrorless camera, particularly if you don't mind a model that's a year or two out of date.

In fact, that's our first bit of advice: don't only look for deals on the newest products. Camera tech doesn't change as quickly as, say, smartphones, and a full-frame camera from a few years back will still take amazing photos. Indeed, we have plenty of deals on older models in Sony's A7 range above.

If you'd prefer a mid-range shooter with an APS-C or micro four thirds sensor, look out for the deals on Olympus' OMD EM-1, EM-5 or EM-10 mirrorless cams, Nikon's Z5, or Fujifilm's X-T3 (all above). The X-T3, for example, has been superseded by the X-T4, but it remains a superb mid-range camera with wonderful handling and a beautiful colors.

At the cheaper end of the scale, we saw a lot of deals last year on instant cameras, while if action is more your thing then you'll be interested in the deals we've found on the GoPro Hero10 Black.

And of course the best Black Friday camera deals also offer the perfect opportunity to pick up some new lenses or accessories. There's certainly no better time to buy an SD card — and though it might not be the most exciting purchase, it's something all photographers need.

When will Black Friday camera deals begin in 2021?

Black Friday falls on Friday, November 26. However, Black Friday camera deals started in early November and have only ramped up since then. If you're determined to bag yourself a big bargain this Black Friday you'll want to bookmark this page and also our main Black Friday deals hub, to make sure you don't miss out.

Formerly Editor in Chief (U.K.) on Tom’s Guide, Marc oversaw all gaming, streaming, audio, TV, entertainment, how-to and cameras coverage, and was also responsible for the site’s U.K.-focused output. He is now U.K. Editor in Chief on TechRadar. Marc previously edited the tech website Stuff and has tested and written about phones, tablets, wearables, streaming boxes, smart home devices, Bluetooth speakers, headphones, games, TVs, cameras and much more. He also spent years on a music magazine, where his duties mainly involved spoiling other people’s fun, and on a car magazine. An avid photographer, he likes nothing better than taking pictures of very small things (bugs, his daughters) or very big things (distant galaxies). When he gets time, he also enjoys gaming (console and mobile), cycling and attempting to watch as much sport as any human can. He's also fallen in love with Wordle over the past six months and is the author of our today's Wordle answer column, in which he supplies hints and strategy tips for the mega-popular word game. Given he's completed every single Wordle so far and only lost once, and analyzed every Wordle answer in search of patterns, he's well qualified to help you safeguard your streak.