Skip to main content

Best Black Friday camera deals 2021 — early sales and what to expect

Three cameras against a blue background. A label with white text on a blue background reads "Tom's Guide Black Friday"
(Image credit: Amazon)

The best Black Friday camera deals will be with us very soon, so if you're on the lookout for a new DSLR, mirrorless, point-and-shoot, instant or action camera, you're in the right place.

We expect killer Black Friday deals on cameras from all of the big names in photography: Sony, Canon, Nikon, Olympus, Fujifilm, Panasonic and more. And if previous years are anything to go by, there'll be plenty of great sales on lenses and accessories too.

Whether you're looking for your first serious camera or just want something cheap to use on a weekend away, there's sure to be a great Black Friday camera deal for you. And the good news is, you don't even need to wait until the big day itself, because there are already some tasty sales available. Read on to see what we've found.

Early Black Friday camera deals

Canon EOS R

Canon EOS R was $1,799 now $1,599 @ Amazon
This high-resolution Canon mirrorless camera has a full-frame 30.3-megapixel sensor plus a Dual Pixel autofocus system with an incredible 5,655 points. Video is also well catered for, with 4K @ 30fps plus 10-bit 4:2:2 HDMI output and there's a sharp EVF and touchscreen LCD.

Sony a6600

Sony A6600 + 18-135mm lens was $1,799 now $1,598 @ Amazon
Sony's a6600 is one of our favorite mirrorless cameras, thanks to its excellent image and video quality, great handling, excellent build and large, bright EVF. This package teams it with Sony's own 18-135mm f3.5-5.6 E-mount lens, which gives you an excellent 7.5x zoom range that starts at semi-wide and can handle everything from landscapes to portraits to nature photography.

Olympus OM-D E-M5 III

Olympus OM-D E-M5 III was $1,199 now $879 @ Amazon
This is the lowest price we've ever seen on Olympus' excellent OM-D E-M5 III, a mirrorless Micro Four Thirds camera which packs a lot of tech into a small package. You get 5-axis image stabilization, 4K video, fast 30 fps shooting and an attractive, weather-sealed body with a distinctive retro style.

Sony ZV-1

Sony ZV-1 was $798 now $695 @ Walmart
The Sony ZV-1 is aimed squarely at vloggers and YouTubers, and does a very good job of serving them. That's thanks to features such as a flip-out 3-inch touchscreen, directional 3-capsule mic and the clever Product Showcase Setting, which expertly switches focus from face to product. This deal slashes $103 off the list price.

Panasonic Lumix GX85

Panasonic Lumix GX85 w/2 lenses was $999 now $599 @ Best Buy
The GX85 is getting a little old now, but its attractive rangefinder-style body hasn't dated at all and its specs still compete with far more modern models. There's 4K video, for instance, plus in-body stabilization and a sharp 16MP micro four thirds sensor. And the price is certainly right: $599 for a kit with both 12-32mm and 45-150mm lenses will give you all you need to start snapping away. 

Panasonic Lumix GX85

Fujifilm Instax Mini 40 was $99 now $89 @ Amazon
The charming Instax Mini 40 is one of our favorite instant cameras, on account of its gorgeous retro style, excellent image quality and ease of use. The instant prints it serves up are packed with vibrant color and it even has a selfie mode so you can show yourself off in your best light. It's ideal for taking to parties or on vacations and this deal knocks $10 off.

Nikon Z5

Nikon Z5 (body only): was $1,399 now $1,296 @ Amazon
The Z5 is one of Nikon's best mirrorless cameras, offering a 24.3MP full-frame sensor plus built-in image stabilization and a fast and accurate 273-point autofocus system. There's (cropped) 4K video, too, plus handy features such as dual SD card slots and full weather sealing. This isn't the best ever price we've seen for it, but it's still around $100 off the list price.

Sony E 20mm f/2.8 lens

Sony E 20mm f/2.8 lens was $348 now $298 @ B&H Photo
This pancake lens is not much bigger than a lens cap and is just the thing to pair with a small Sony mirrorless body, giving you a stellar combination of portability and a wide 20mm focal length. Image quality isn't superb, but it's more than acceptable for the price and this deal at B&H Photo brings it down to the lowest price we've seen for it. 

SanDisk Extreme PRO 64GB SDXC UHS-I Memory Card

SanDisk Extreme PRO 64GB SDXC UHS-I Memory Card was $34 now $22 @ Best Buy
You can never have too many SD cards, and if your camera is capable of fast burst shooting or 4K video then you'll want a card that can keep up with it. The 64GB card from SanDisk's Extreme PRO range has a read speed of 95MB/sec and a minimum write speed of 30MB/sec, meaning it'll capture everything you want it to.

Black Friday camera deals — what to expect in 2021

Black Friday cameras deals are a mainstay of the holidays, with many models seeing hefty discounts. Kit deals, in particular, are well worth looking out for — you'll often see packages with one or two lenses bundled in, plus accessories such as bags and SD cards, for a super-low price.

The biggest savings are usually to be found at the top end; last year, we saw an incredible $2400 off the Canon EOS 5DS and $800 off the Sony a7R II. That's good news if you're looking to buy a high-resolution full-frame DSLR or mirrorless camera, particularly if you don't mind a model that's a year or two out of date.

In fact, that's our first bit of advice: don't only look for deals on the newest products. Camera tech doesn't change as quickly as, say, smartphones, and a full-frame camera from a few years back will still take amazing photos. With that in mind, we'll be hoping for some discounts on anything from the Sony A7 range, or perhaps Canon's RP, R5 or R6.

If you'd prefer a mid-range shooter with an APSC or micro four thirds sensor, look out for deals on Olympus' OMD EM-1, EM-5 or EM-10 mirrorless cams, Nikon's Z5, or Fujifilm's X-T3. The X-T3, for example, has been superseded by the X-T4, but it remains a superb mid-range camera with wonderful handling and a beautiful colors.

At the cheaper end of the scale, we saw a lot of deals last year on instant cameras, while if action is more your thing then keep an eye out for GoPro deals; the GoPro Hero10 Black arrived recently, so the Hero9 could well see some discounts this Black Friday.

And of course the best Black Friday camera deals also offer the perfect opportunity to pick up some new lenses or accessories. There's certainly no better time to buy an SD card — and though it might not be the most exciting purchase, it's something all photographers need.

When will Black Friday camera deals begin in 2021?

Black Friday falls on Friday, November 26. However, Black Friday camera deals will start way before then, with November 1 marking the point at which sales really ramp up. If you're determined to bag yourself a big bargain this Black Friday you'll want to bookmark this page and also our main Black Friday deals hub, to make sure you don't miss out.

Sony A7 III

Sony A7 III was $1,999 now $1,799 @ Best Buy
Sony's just announced the A7 IV and unsurprisingly the A7 III has come down in price. Admittedly, it has been lower than this before, but it's still a great offer on what remains one of the best full-frame mirrorless cameras in the world thanks to the stunning stills from its 24.2MP sensor, super-fast autofocus and five-axis image stabilization.

Nikon Z5

Nikon Z5 (body only): was $1,399 now $1,299 @ Best Buy
The Z5 is one of Nikon's best mirrorless cameras, offering a 24.3MP full-frame sensor plus built-in image stabilization and a fast and accurate 273-point autofocus system. There's (cropped) 4K video, too, plus handy features such as dual SD card slots and full weather sealing. This Best Buy deal knocks $100 off the list price.

Nikon Z5

Nikon Z5 (body only): was $1,399 now $1,299 @ Best Buy
The Z5 is one of Nikon's best mirrorless cameras, offering a 24.3MP full-frame sensor plus built-in image stabilization and a fast and accurate 273-point autofocus system. There's (cropped) 4K video, too, plus handy features such as dual SD card slots and full weather sealing. This Best Buy deal knocks $100 off the list price.

Marc McLaren

As U.K. Editor in Chief on Tom’s Guide, Marc is responsible for the site’s U.K.-focused output as well as overseeing all gaming, streaming, audio, TV, entertainment, how-to and cameras coverage. He previously edited the tech website Stuff and has tested and written about phones, tablets, wearables, streaming boxes, smart home devices, Bluetooth speakers, games and much more. He also spent years on a music magazine, where his duties mainly involved spoiling other people’s fun, and on a car magazine. An avid photographer, Marc likes nothing better than taking pictures of very small things (bugs, his daughters) or very big things (distant galaxies). When he gets time, he also enjoys gaming (console and mobile), cycling and attempting to watch as much sport as any human can (particularly cricket).