RAMageddon just claimed another victim, as Apple raised the prices of Macs, iPads, Apple TVs and HomePods by up to $1,300/£1,300. iPhones have not been hit, but it seems pretty damning that we can expect the iPhone 18 family to get a hike.
CEO Tim Cook did warn us that soaring memory costs had made increases “unavoidable,” and it’s finally happened. That makes this Prime Day the most important of the past decade, because while the prices are higher on Apple’s own website, all the discounts on these products are still available on Amazon and elsewhere.
So I cannot overstate it enough — this is the last chance to buy Apple tech at normal prices before things go out of control. If you’ve been on the fence about it, now’s the time to buy.
iPad savings
Stock is drying up fast on iPads, as everybody is rushing to buy one at these lower prices before they sell out.
U.S. prices 🇺🇸
- iPad (A16): was $449 now $349 @ Best Buy
- iPad Air M4 (11-inch): was $749 now $559 @ Walmart
- iPad Pro M5 (11-inch): was $1,199 now $899 @ Amazon
- iPad Pro M5 (13-inch): was $1,499 now $1,199 @ Amazon
U.K. prices 🇬🇧
- iPad (A16): was £429 now £314 @ Amazon
- iPad mini (A17 Pro): was £599 now £475 @ Amazon
- iPad Air M4 (11-inch): was £749 now £599 @ Currys
- iPad Air M4 (13-inch): was £949 now £799 @ Currys
- iPad Pro M5 (11-inch): was £1,199 now £999 @ John Lewis
- iPad Pro M5 (13-inch): was £1,499 now £1,299 @ John Lewis
MacBook savings
It looks like everything is still in stock at either original prices or slightly discounted from the new prices at the moment. Don’t expect that to last much longer.
U.S. prices 🇺🇸
- MacBook Neo (256GB SSD): was $699 now $589 @ Amazon
- MacBook Air M5 (13-inch): was $1,299 now $1,099 @ Best Buy
- MacBook Air M5 (15-inch): was $1,499 now $1,299 @ Best Buy
- MacBook Pro M5 (14-inch): was $1,999 now $1,549 @ Amazon
- MacBook Pro M5 Pro (14-inch): was $2,499 now $2,049 @ Amazon
- MacBook Pro M5 Max (14-inch): was $4,099 now $3,299 @ Amazon
U.K. prices 🇬🇧
- MacBook Neo (256GB SSD): was £699 now £649 @ Amazon
- MacBook Air M5 (13-inch): was £1,299 now £988 @ Amazon
- MacBook Air M5 (15-inch): was £1,499 now £1,299 @ Amazon
- MacBook Pro M5 (14-inch): was £1,999 now £1,279 @ John Lewis
- MacBook Pro M5 Pro (14-inch): was £2,499 now £2,013 @ Amazon
- MacBook Pro M5 Max (14-inch): was £4,099 now £3,278 @ Amazon
Mac desktop savings
This is where things get tricky. After the big OpenClaw haul, Mac mini is just out of stock pretty much everywhere. Not only that, but the Mac Studios are now virtually impossible to come across at the lower rates. Fortunately, the iMac is still going strong.
U.S. prices 🇺🇸
- iMac M4: was $1,499 now $1,149 @ Best Buy
U.K. prices 🇬🇧
- iMac M4: was £1,499 now £1,199 @ Amazon
Apple TV and HomePod savings
How much RAM does a HomePod need!? Anyway, my gripes aside, luckily, Apple TVs and HomePods are still available at the original prices elsewhere — except for HomePod mini.
U.S. prices 🇺🇸
- Apple TV 4K: was $199 now $129 @ Walmart
- Apple HomePod: was $349 now $299 @ Walmart
U.K. prices 🇬🇧
- Apple TV 4K: was £199 now £139 @ Amazon
- Apple HomePod: was £349 now £299 @ Argos
- Apple HomePod mini: was £129 now £99 @ Argos
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