Club Benefits
Gamers have made it abundantly clear that they have no love for AI being used to generate art in their favorite and upcoming titles. They’re also not huge fans of learning that studios are implementing AI into their development process as a whole.
On the other end of the argument, several major game publishers/developers fully support the use of AI to assist their teams in their creative efforts. Major AAA gaming companies, such as Ubisoft, Electronic Arts, Square Enix and more, have already applied AI to numerous facets of their game creation endeavors (creating non-playable character dialogue, character movement animations, and physically based rendering materials are among those AI applications).
PlayStation’s future game development will incorporate the use of AI
During Sony’s latest corporate strategy and earnings presentation (as detailed by Variety), Sony Interactive Entertainment president and CEO Hideaki Nishino said AI will play a major role in PlayStation’s future. He described AI as “a powerful tool” to help create more immersive gaming experiences for players while also improving efficiency for developers and publishers.
Nishino explained that PlayStation Studios is already using AI to automate repetitive tasks, improve software engineering productivity and speed up areas like quality assurance, 3D modeling and animation. One example is an internal tool called “Mockingbird,” which rapidly animates 3D facial models using performance-capture data. According to Nishino, tasks that once took hours can now be completed in seconds.
Studios including Naughty Dog, San Diego Studio and the team behind Horizon Zero Dawn Remastered are already incorporating AI into their workflows.
Nishino also addressed concerns about generative AI replacing creatives, emphasizing that the vision, design and emotional impact of PlayStation games will continue to come from human developers and performers. He said AI is intended to “augment their capabilities, not replace them.”
The takeaway
PlayStation’s newly released full-year financial results paint the picture of a gaming company that’s doing well, for the most part. As detailed by GamesIndustry.biz, the company has raked in $79.7 billion in net sales for the full year (that includes the 12 months that led up to March 31, 2026).
What’s less impressive is the company recording a $765 million impairment due to their acquisition of the Bungie studio (makers of Destiny 2 and Marathon) not meeting Sony’s expectations.
Nishino’s comments about AI being used to assist its development studios in streamlining their work are fine. Hopefully, this will lead to those same studios getting more time to create PlayStation’s next blockbuster sequels, prequels and brand new IPs. I hope the likes of Naughty Dog, Insomniac Games and Bungie continue creating great games that don’t have an ounce of generative AI art.
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