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Twitter CEO: Stop All That Twittering

- By - Source : Tom's Guide US

Twitter's CEO wants to filter out the babbling and lead users to the good stuff.

Years ago Ronald McDonald and his unusual clan of characters enticed hungry consumers to plow into a local McDonald's and grab a tasty Big Mac, large fries, and a super-sized shake. That tune has changed over the years, as the fast food giant now pushes healthier options, focusing on better eating. Now it seems Twitter CEO Evan Williams is facing the same choice as Ronald McDonald: trim some of the fat.

Techradar reports that during SXSWi 2010, Twitter's CEO hinted that the company is looking to filter out the useless chatter and direct users to important, helpful tweets with a little more protein. "[We're] increasing the signal-to-noise ratio and giving people really valuable stuff with as little effort as possible," Williams said. "And if you are sharing stuff, how can you get that to people who care?"

He emphasized that getting people to spend more time on Twitter was not the company's primary objective. In fact, the goal is to amplify actual content followers may want to read, even if their time is limited, and direct their attention in useful ways.

"So we have no interest in just increasing the time you spend on the Twitter site – if anything we'd like to decrease it," he said. "We want to make Twitter a tool for you that helps you get stuff done."

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Anonymous 03/17/2010 11:22 PM
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michaelahess 03/17/2010 11:27 PM
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Twitter is useless, plain and simple, just like facebook. I have far more productive things to do than troll around other peoples lives. I prefer to live my own.

alvine 03/17/2010 11:33 PM
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I would make twitter for that girl! :p

micr0be 03/17/2010 11:45 PM
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how is that picture any relevant to the topic ... seriously ... might as well put a double cheeseburger.

Anonymous 03/17/2010 11:47 PM
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OM NOM NOM NOM

restatement3dofted 03/18/2010 12:00 PM
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I think the picture is perfectly appropriate, and fully support its inclusion with this article. At least her shirt says "Twitter" on it - can't say the same for your typical double cheeseburger.

Anonymous 03/18/2010 12:01 PM
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JohnnyLucky 03/18/2010 12:11 PM
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I don't bother with twitter. I keep things private.

Abrahm 03/18/2010 12:13 PM
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I still can't figure out why twitter is popular...

idisarmu 03/18/2010 12:15 PM
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sliem 03/18/2010 12:15 PM
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You can't smith a sword that only cuts the bad guy.

mlopinto2k1 03/18/2010 12:15 PM
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The Anonymous Student :
HE HE HE....http://blogs.discovermagazine.com/ [...] ne_flu.png


I think the real thing is even funner: http://twitter.com/#search?q=swine%20flu

mlopinto2k1 03/18/2010 12:16 PM
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mlopinto2k1 03/18/2010 12:17 PM
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Abrahm :
I still can't figure out why twitter is popular...

I agree.

trueno07 03/18/2010 12:34 PM
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Helps you.... Get stuff done??

Baha.

djcoolmasterx 03/18/2010 12:42 PM
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Its a usefull professional tool for some, for most its inane chatter.

doc70 03/18/2010 12:52 PM
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Like my friend likes to say:
"I'm not playing with my twitter!"

Hupiscratch 03/18/2010 1:31 AM
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Translating the text: "Please, I don´t want to double my servers because of small talk. Get Outta Here!"

cruiseoveride 03/18/2010 2:18 AM
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Why does every website think they're on a mission to save humanity or something recently.

akula2 03/18/2010 3:38 AM
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Neither i use Twitter nor Facebook but still manage to keep my contacts. I don't need them, in most cases (7/10) i don't need a Mobile Phone too. Social Networking could be fun but getting addicted/slave makes no sense and defeats the very purpose of the technology!

the associate 03/18/2010 4:08 AM
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Agreed with most comments above. I find these sites useless, I started a facebook account 2 years back and stopped using it shortly afterwards. I realized I already keep in touch with the family and friends I care about. All facebook has turned into is who has the most friends they don't even know, asides from that it's just good for gossip :S

Don't tell me that it isn't retarded to post your pregnancy for example of facebook instead of bothering to actually talk in real life to your friends about it, then be to their friends like, you didn't know?? I posted it on facebook!! *facepalm*

vcbb10 03/18/2010 4:09 AM
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Someone is drinking too much Evan Williams, getting emotional and getting his panties in a bunch about nothing.

Isn't twitter's purpose just letting people put crap out there?

p05esto 03/18/2010 4:39 AM
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I hate twitter. Die already.

shuffman37 03/18/2010 5:33 AM
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Can she play with my Twitter?
Oh, Facebook is nice to post new tech info to and keep up with friends at school and plan out future events. Therefore it does have some value. Twitter on the other hand doesn't have any real value the world.

Anonymous 03/18/2010 5:34 AM
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Quote :how is that picture any relevant to the topic ... seriously ... might as well put a double cheeseburger.

fag

bin1127 03/18/2010 7:05 AM
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and originally the internet wasn't for downloading porn. Twitter can just stop upgrading its servers and let it lag to death.

randoMIZER 03/18/2010 7:32 AM
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How on earth can there be useful content when they only let you post 160 characters? I couldn't even fit what I ate for lunch in such a small limit.

chrisgela 03/18/2010 11:29 AM
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twitter is good...
I use it as an enhanced RSS feed.
For example I follow Tom, JayMarsden (ATI), my local news site ... to get updates on news, patches, movies etc.
I also use it passively. I.e. I don't really twit. If I do it's if I want to send out a funny link or interesting article. (instead of creating an email and sending to my distribution list)
I have to agree, it's pretty lame as a social tool. Not really interested that someone is going to gym at 4am.

marsax73 03/18/2010 1:22 PM
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p05esto :
I hate twitter. Die already.



Amen! Twitter, Facebook, MySpace...all useless pieces of garbage! They do nothing but display everyone's useless thoughts. My wife is on it every freakin day. Waste of time. How about meeting people in real life and actually hanging out with them??? Nope, let's all stay in our little cocoons and just text.

lamorpa 03/18/2010 1:26 PM
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How can you be so uninformed as to buy the hype? McDonald's sells whatever cheap crap people will buy. Fatty burgers replaced by fatty salads or fatty McChickens is the same old unhealthy result.

insider3 03/18/2010 1:32 PM
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Can't I just use google.com to "get things done"?