Square Enix Makes Bid to Buy Eidos

By Devin Connors, published on December 5, 2008 at 8:30 AM
Source: Tom's Guide | Keywords: , , , ,
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Lara Croft may have a new boss within the next several months. Struggling British game publisher Eidos could be looking at takeover bids from both Square Enix and Warner Bros.

Once considered an elite who couldn’t be bested when it came to action-adventure titles, London-based publisher/developer Eidos Interactive may be taking several bids from companies interested in an acquisition. While Electronic Arts and Ubisoft have expressed interest in the past, the two front runners appear to be Square Enix and Warner Bros.

Square Enix, whose success derives primarily from RPGs like the Final Fantasy series, is desperately seeking western talent in order to expand, diversify, and hopefully draw a larger crowd in the American and European markets. SE’s Global President Yoichi Wada recently visited IO Studios in Denmark, the Eidos-owned developer behind the popular Hitman series. After his visit, Wada returned to London to further SE’s negotiations with the house that Lara built.

While Square Enix is not to be taken lightly, its late entry into this acquisition foray may put it at a disadvantage. Many are already predicting that Warner Bros. will be the victor because the global entertainment conglomerate already has a 20 percent stake in the London publisher. Back in April, Warner Bros. gave Eidos’ parent company SCi Entertainment GBP $60 million (USD $87.8 million) to keep it from going under. According to mcvuk.com, Warner Bros. Would have to spend another GBP $20 million for a controlling stake in the firm, and thus authority over Eidos.

In the event that Warner does emerge as the victor, Square Enix could attempt to buy specific components/assets of Eidos, like IO Studios. Also, if Square Enix fails to acquire Eidos, they would certainly be on the hunt for another Western developer. The attempt to appeal to American and European markets is being driven by John Yamamoto, CEO of Square Enix North America.

While Eidos has seen its stock drop around 90 percent over the last year, its latest offering, Lara Croft Tomb Raider: Underworld, has been received well by critics and sits on most top 10 sales charts over in Europe.

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Comments

gm0n3y 12/05/2008 8:23 PM
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I didn't realize that people still player the Tomb Raider games. Though I guess not enough to save Eidos.

rocky1234 12/05/2008 8:30 PM
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you would be surprised just how many people play & like the tomb series it has been around for like ever almost...so there is a huge fan base for those games.

Pei-chen 12/05/2008 8:36 PM
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I could use to a RPG style Hitman game.

ravenware 12/05/2008 10:06 PM
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gm0n3y :
I didn't realize that people still player the Tomb Raider games. Though I guess not enough to save Eidos.



Tomb Raider Legend was actually pretty good, just a little short.
You can download it through steam for $20, I believe.

Titanius 12/06/2008 9:46 PM
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@ Pei-chen: A RPGesque Hitman? HELL NO!

harrycat88 12/07/2008 4:49 PM
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I been playing Tomb Raider Underworld for a couple days. So fare it seems to be the best TR yet. The controls are a little different then Legend but once you get used to the controls, the game is amazing.
Crystal Dynamics did a very impressive job on the graphics. You don't need a high end system to play it with AA and High Detail enabled. The game ran very well with a AMD 4000+ 2.6GHz and a X1950PRO AGP. The graphics on this game make Crysis look cheap especially when you don't need a $500 video card and direct X 10.

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