Memory Companies Creating Next-Gen Security for Flash
Five companies have banded together to develop content protection technology for downloading and streaming HD media.
Five well-known companies have banded together to collaborate on a new content protection technology for flash memory devices.
Under what they call the "Next Generation Secure Memory Initiative," Panasonic, Samsung, SanDisk, Sony and Toshiba will start preparing for licensing and promotion of high-definition security for SD cards and embedded memory used in devices like tablets and smartphones. This new security measure will be able to protect HD content through the use of unique ID (identification) technology for flash memory, and "robust" copy protection based on public key infrastructure.
According to the party of five, this initiative should allow for HD network downloads, streaming broadcast content while on the go, and HD Digital Copy/Managed Copy from Blu-ray Discmedia. "With these applications, users can enjoy HD content on a wide range of devices, including Android-based smartphones and tablets, TVs and Blu-ray products," the group promises.
"Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung's ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution," said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.
On Monday, the group said their combined efforts should enable them to start licensing the new secure memory technology early next year. This will likely lead to actual products sometime in 2012 although they didn't specify an actual projected quarter.
"This technology will open a new door to flash memory applications. As a flash memory manufacturer, we are pleased that our flash memory technology will contribute to bringing people more convenient and exciting experiences of HD content. We will continue our development efforts to create surprising innovation," said Yasuo Naruke, Corporate Vice President, Vice President, Memory Division, Semiconductor & Storage Products Company, Toshiba Corporation.
To learn more about the Next Generation Secure Memory Initiative, head here.
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I knew this was the next step. Security major myself i welcome it and hate it at the same time.
protection technology !?
The "protection" is not for the consumer.
more like "extortion" "robbery" "rape" etc.
I have a feeling I'm going to hate this just like I hate HDCP.
SD cards already have the best protection you can get. It's called the "write-protect switch".
great, more drm.
If Samsung is involved, you can expect Apple to hit them with patent infringement anytime after they release this for sale.
So we have to buy memory with the Usage Prevention Feature (I meant DRM) built in, paying extra for it?
So we have to buy memory with the Usage Prevention Feature (I meant DRM) built in, paying extra for it?
i have to assume it would be subsidized by content creators. it would be sick if they charged use more so we can do less with things of this nature...
that said i dont equate this line
"bringing people more convenient and exciting experiences of HD content"
with drm, convenient for me is drm free, and i go out of my way to get a drm free version of everything i own if its even possible.
It is inevitable that solid state memory will one day replace CD, DVD and blue ray disks, and the movie/ record companies will want to protect their content. It is also inevitable that this will be cracked.
No it wont protect s**t
Can they force me to buy it? - no;
Can they prevent me from watching anything at all if I don't buy it? - yes, and that could be a blessing maybe, because I don't watch anything of that what is meant to be protected most of the time, but when I do, I want my life hours back;
So, in the end, I will just go back to 9gag.com and to games
It is inevitable that solid state memory will one day replace CD, DVD and blue ray disks, and the movie/ record companies will want to protect their content. It is also inevitable that this will be cracked.
no, it wont, and not for a long LONG time would it even be close to a viable option.
movie/record companies want profit, pure digital offeres them the most. but lets go to cd/dvd/bluray
the cd, even today, costs less to make enough cds to cover the same amount of space as sd cards or thumb drives.
dvds cover the same amount even cheaper than cds
now bluray... costs about 1.80 single layer and 2.75 dual layer at a 2008 estimate, this includes disc, box and label.
50gb for 2.75, and dvd (18 cents a single layer, bought in bulk of 500 discs) is about 1.90 for the same space...
now a thumb drive of 25gb would cost about 25$ and add another 20 for content cost (new) and a 50 gb would be closer to 70-80$ (+ content cost)
silicon, even when you look at 10nm is 35 cents a gb, and at 5nm would be about 8-9 cents a gb, where even a 2008 dl bluray estimate comes in at .055$ a gb
pre flood 2tb (1.88 usable estimate) drive at 70$ came in at .037$ a gb
flash will never come back as a common form for media distribution...
this is all assuming you were talking about distribution because you mentioned cd bluray and dvd.
Why are you thinking of flash memory? ROM memory would be a lot cheaper than flash memory if produced in quantity. Already the cost difference to the consumer is negligible between a CD and flash and as solid state memory gets cheaper due to Mores law it won't be long before the DVD will also be threatened. The cost of disk production will not go down any more in fact it will only rise with inflation. It makes sense that the media companies should start to look at solid state memory as a medium of distribution and want to protect their content. Another factor in favor for solid state memory is that it is smaller and more convenient to use so consumers will be prepared to pay a small price premium to use it.
The idea is good to start many big companies are initiating this idea,called GSM security services