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FuelBand is Nike's Answer to the Jawbone UP

Earlier during the Summer, Jawbone announced its UP wristband designed to promote a healthier lifestyle by keeping track of diet, sleep and exercise information. The idea was great but many people ran into problems with their wristband, prompting the company to setup its "No Questions Asked" UP wristband refund program. Luckily for anybody interested in a more reliable sportsband product, Nike just unveiled its promising Nike+ FuelBand. 

The two bands are pretty similar in their functions but the biggest difference between Jawbone's UP and Nike's FuelBand is a slick LED display that is capable of showing time, distance, calories burned and a custom metric Nike created called "NikeFuel". The FuelBand tracks a large variety of physical activities and boils them all down to a simple metric called NikeFuel.

Equipped with USB connectivity, an accelerometer, bluetooth and special tracking algorithms, the Nike FuelBand automatically syncs with your iPhone and lets you view your progress with the iOS app or the Nike+ website. The FuelBand also has a unique feature that lets you set a daily goal which changes the color of your FuelBand LED lights as you get closer to reaching it. The first batch of pre-orders already sold out for $149 and will begin shipping sometime in late February. Head on over to the Nike+ page for more information or to pre-order when more are in stock.

  • The image in the video looks as if the band just bsod'd ;)
    Reply
  • snowpeak
    I have never liked Nike. No I am not altruistic or anything, but I do consider it a side benefit that I dont support one of the worst offenders of child labor and slave wage promoters. Yes I know allot of corps. do those things, but Nike goes the extra mile in being scummy and telling foreign manufacturers that they should treat their workers like animals.

    ANYWAYS.... I just have never like Nike's brand, their ads or these dumb side products they come out with. And the names of these things like "Nike+ Fuel", talk about clunky. Just call it the "Fuel Band". And this custom metric "Nike Fuel", everything has to have the word Nike in it, its so lame and stupid. Not to mention this "custom metric". What does it do? Measure how efficiently your drinking cross-branded "Nike Gatorade Fuel".

    All Nike is, is a brand name and an advertising company. Their shoes could be made of paper and people would still buy them.

    Reply
  • bmerigan
    Thanks for the comment. very useful.
    Reply
  • jaksun5
    Jane should dress up as Princess Leia and Marcus as Jabba the Hutt
    Reply
  • jaksun5
    iOS only. When are people going to start stepping up to the reality that we need an open, transportable application platform that will allow apps to not have to be recoded for different hardware? Oh hang on, that's Enyo isn't it?
    Reply
  • jaksun5
    iOS only. When are people going to start stepping up to the reality that we need an open, transportable application platform that will allow apps to not have to be recoded for different hardware? Oh hang on, that's Enyo isn't it?
    Reply
  • How does this thing charge?
    Or is it low-powered enough to last a week without charging?
    If it has to be charged every day it would be a no go for me.

    Also agree that the Nike over-branding is painful.
    Reply
  • sixdegree
    It would be nice if Nike let their costumer accumulate those "NikeFuel" into some form of redeemable points. That will urge everyone to get up their chair and start running 3 miles everyday.
    Reply
  • The Nike band, while it is certainly more attractive than the Jawbone UP, lacks some features. Basically it is a pretty pedometer. The Jawbone UP can track your sleeping and also gives you a nudge when it's time to move because you have been sitting too long. It also has a great feature where it will vibrate as an alarm to wake you up. They have been recalled because some of them had a problems but they are working on a resolution. I haven't any problems with mine.

    I have a great interest in the Fuel Band but if you want to wipe out your competition, make it do it all.
    Reply
  • __-_-_-__
    crap stuff. there's already bluetooth heart rate monitor that works with ios, android, symbian and java that also works as gps etc.
    Reply