Early Black Friday OLED TV deals — I found the best 10 sales starting from $799

It's tough to imagine the 55-inch LG B4 getting any cheaper between now and Black Friday. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, too.

I love this TV because it brings the many benefits of OLEDs down to a more manageable price. The B5 supports Dolby Vision and offers four full-spec HDMI 2.1 ports that all support 4K gaming at 120Hz. This makes it a terrific pick for viewers who want an affordable OLED for streaming and gaming.

48" for $699 @ Best Buy
55" for $896 @ Amazon
83" for $1,996 @ Amazon

The C4 is LG's flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports, and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said the content looked colorful and dazzlingly bright on the new C4 series.

Price Check: $1,296 @ Amazon

42" for $996 @ Amazon
48" for $799 @ Amazon
55" for $1,196 @ Amazon
77" for $1,899 @ Best Buy

The S90D is one of Samsung's 2024 OLED TVs. The OLED TV features Samsung's new NQ4 AI Gen2 processor, HDR10+/HLG support, 120Hz refresh rate, four HDMI 2.1 ports, and built-in Alexa. It also offers 4K AI Upscaling to ensure all programs are crisp and sharp. On the audio front, you get Dolby Atmos and Object Tracking Sound Lite for 3D surround sound.

42" for $997 @ Amazon
48" for $1,147 @ Amazon
65" for $1,479 @ Amazon
77" for $1,799 @ Amazon
83" for $2,934 @ Amazon

The Bravia 8 was launched in 2024, bringing Sony's eye for cinematic expression to a whole new platform. It may not yield the most impressive performance metrics, but it does offer incredible color coverage in HDR. It also comes with an ATSC 3.0 tuner, meaning you have access to Nextgen TV and 4K broadcasts.

Price Check: $1,299 @ Best Buy

65" @ $1,398
77" @ $1,998

The S90F isn't the best and brightest Samsung OLED TV of 2025, but it offers far better brightness and color coverage than LG's entry-level OLED TVs (the B4 and the B5), along with a heaping helping of features for gaming, streaming, and more.

The Sony Bravia A95L is a QD-OLED TV that excels with every kind of content, every time. In our Sony Bravia XR A95L QD-OLED TV review we said the Editor's Choice TV offers superlative picture and top-notch sound.

77-inch for $3,798 @ Amazon

The entry-level model in Samsung's 2025 OLED range is the S85F. It's equipped with the NQ4 AI Gen2 processor, a 120Hz refresh rate, enhanced 4K upscaling, and Color Booster Pro. Right now, you can grab it for a serious discount if you're looking to get a big-screen OLED TV for less, making it an even better value.

In our five-star LG C5 review, we showered this OLED TV with praise for its sensational performance, its class-leading selection of features and its approachable price point. The C5 delivers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering. The 77-inch model is on sale for just under $2,000 ahead of Black Friday.

Launched in 2025, the Sony Bravia 8 II follows the Sony A95L OLED TV, one of the most beloved OLED TVs. The Bravia 8 II offers several upgrades, like increased contrast and improved motion handling. It's also equipped with some of the widest color coverage in OLEDs of the year, which is a major plus for an already incredible display.