Forget OLED TVs — this new laser TV projector beams a huge 150-inch picture with 5,000 lumens or brightness

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Hisense is kicking off CES with an exciting alternative to a traditional TV

The Hisense L9Q ultra short throw projector sitting atop a marble surface
(Image credit: Hisense)

Hisense just unveiled an all-new 4K laser TV, dubbed the L9Q, as part of its CES 2025 product lineup. It's an ultra short-throw projector offering key upgrades over its predecessor, the Hisense L9H. And it's a great alternative to OLED TVs for those who want the biggest picture possible.

For one thing, the L9Q will be available alongside five differently sized Ambient Light Rejection (ALR) screens: 100, 110, 120, 136 and 150 inches. With the best OLED TVs topping out at 85 inches (or becoming prohibitively expensive for most people), the L9Q offers a bigger, more sensibly priced alternative.

The L9Q delivers up to 5,000 ANSI lumens of brightness.

Hisense

Apparently, the L9Q sports better brightness and color volume, too, thanks to improvements to the brand's proprietary TriChroma triple-laser light engine. According to Hisense, the L9Q delivers up to 5,000 ANSI lumens of brightness and covers an impressive 110% of the BT.2020 color space.

To accompany these picture-related perks, Hisense has paid close attention to the audio side of things, as well. The L9Q has a 6.2.2 surround sound system (a first for laser TVs) and supports Dolby Atmos and DTS Virtual X.

Like many of Hisense's LED TVs, the L9Q runs on Google TV, so serious streamers will be covered when it comes to their favorite apps and the best streaming services. My favorite feature, though, is the inclusion of an ATSC 3.0 tuner, which makes the L9Q ready for 4K broadcasts via NextGen TV.

It arrives in what I'd call an attractive package, too. It features a black walnut panel décor panel and brushed metal highlights.

The announcement is just a taste of what's to come from Hisense at CES 2025. We'll be bringing you the most significant CES announcements as they unfold throughout the event.

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Michael Desjardin
Michael Desjardin
Senior Editor, TV

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.