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Black Friday Sony deals — save up to 50% on my favorite Sony TVs and audio products

Sony TV and audio deals with Black Friday tag
(Image credit: Sony)

Black Friday is finally here, bringing those notoriously premium Sony TVs and audio products to new, more reasonable lows. Whether you're looking for one of Sony's incredible XM-line of headphones or a Bravia OLED, there's a lot to discover.

Some of my favorite Sony tech is being discounted across retailers right now. Just look at the 55-inch Sony Bravia 8 II that's $1,998 on Amazon. That slashes $600 off the base MSRP, but if that's still a bit too high, the 55-inch Sony Bravia 2 II that's $498 on Amazon is a solid counter.

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Best Black Friday Sony audio deals

Sony ULT Wear
Sony ULT Wear: was $199 now $148 at Amazon
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Sony's first ULT headphones offer bass-boosted audio at a budget price. These headphones come equipped with a 30-hour battery life, Alexa AI controls, and noise canceling. Sony also built these to mirror its XM series of headphones in terms of comfort.

Sony Bravia Theater U
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Sony Bravia Theater U: was $299 now $213 at Amazon
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One of Sony's weirdest audio products sees its first major discount. Meet the Bravia Theater U, a one-of-a-kind speaker that fits around your neck. It's a bit more popular in Japan but lets you get even more immersive with your audio and gaming where necessary.

Sony WH-1000XM5
Sony WH-1000XM5: was $399 now $248 at Amazon
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The XM5 headphones are my go-to pick for Black Friday. They block almost as much noise as the XM6, have a very similar and more spacious sound, and they look rad. They're also much less than the XM6 right now, plus they scored half a star more than the XM6 in our 4.5-star review.

Sony WH-1000XM6
Sony WH-1000XM6: was $449 now $398 at Amazon
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The Sony WH-1000XM6 is finally at its lowest price, letting you get the latest Sony headphones with the best ANC, a more comfortable fit, and a brand-new hard case. The Sony XM6 is the way to go — and now it will cost you much less. We gave them a 4-star review, so you know you're getting quality headphones at a great price.

Sony BRAVIA Theater System 6
Sony BRAVIA Theater System 6: was $799 now $599 at Best Buy
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Ensure you get the best audio for your home entertainment setup with this full speaker system that comes with surround sound speakers and a subwoofer. The Bravia Theater 6 is Sony's most budget soundbar, but it packs with incredible performance on its 5.1-channel system with Dolby Atmos support.

Sony Bravia Theater Bar 9 soundbar
Sony Bravia Theater Bar 9 soundbar : was $1,499 now $998 at Amazon
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The Bravia Theater Bar 8 is the pinnacle of sound performance from Sony. It's got Sony's awesome 360-degree spatial sound mapping that accurately determines the best possible sound for your environment, creating serious audio immersion where few can match.

Sony BRAVIA Theater Quad
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Sony BRAVIA Theater Quad: was $2,499 now $2,198 at Amazon
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This is a state-of-the-art surround sound system by Sony that doubles as home décor. With four wireless speakers, the Sony Bravia Theater Quad brings all-around sound via a 360-degree spatial sound mapping procedure that envelops the area in Dolby audio. It's a major diligence from a typical soundbar, yet offers incredible coverage for the right environment.

Best Black Friday Sony TV deals

Sony 43" Bravia 3 LED 4K TV
Sony 43" Bravia 3 LED 4K TV: was $499 now $418 at Amazon
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The Bravia 3 isn't as impressive as the higher-end Bravia 7, but if you're in the market for a set under $1,000, you can't go wrong with Sony's budget-friendly LED TV. It doesn't offer a robust set of gaming features, but the Bravia 3 comes with Google TV baked right into the software. We were also impressed with its implementation of Sony's excellent picture processing.

Sony 55" Bravia 2 II TV
Sony 55" Bravia 2 II TV: was $599 now $498 at Amazon
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Sony's Bravia 2 II (read as "mark two") launched in 2025, offering budget pricing on an LED screen. While it may not boast sophisticated display technology, it does come equipped with special PS5 features that enhance visuals for gaming, and it's kitted with Google TV, so you have access to all your favorite content, plus tons of free channels.

Sony 65" Bravia XR X90L 4K TV
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Sony 65" Bravia XR X90L 4K TV: was $1,199 now $899 at Best Buy
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In our Sony Bravia X90L review, we hailed its HDR performance, anti-glare properties, and black levels, making it the ideal choice for movie lovers. The Sony X90L also uses full array local dimming to give you clear and concise contrast. And there are also PS5 exclusive features like Auto Genre Picture Mode and Auto HDR Tone Mapping, which means you can expect to get the best performance from your gaming console.

Sony 55" Bravia 5
Sony 55" Bravia 5: was $1,399 now $898 at Amazon
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The Bravia 5 is Sony's cheapest Mini-LED TV, offering stellar 120Hz visuals with some incredible motion processing thanks to Sony's XR processor. It's built with AI, so expect some upscaling chops and serious performance in color. As with all Sony TVs, the Bravia 5 also has some exclusive PS5 features that make it a surefire bet if you're a PlayStation gamer.

Sony 65" Bravia 8 OLED TV
Lowest price in 30 days!
Sony 65" Bravia 8 OLED TV: was $1,999 now $1,198 at Amazon
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The Bravia 8 was launched in 2024, bringing Sony's eye for cinematic expression to a whole new platform. It may not yield the most impressive performance metrics, but it does offer incredible color coverage in HDR. It also comes with an ATSC 3.0 tuner, meaning you have access to Nextgen TV and 4K broadcasts.

Sony 55" Bravia A95L 4K OLED TV
Lowest price!
Sony 55" Bravia A95L 4K OLED TV: was $2,799 now $1,599 at Best Buy
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The Sony Bravia A95L is a QD-OLED TV that combines two display technologies: quantum dots for vibrant colors/expanded brightness and OLED for perfect blacks/infinite contrast. That results in a picture that isn't merely good, it's sumptuous with every type of content, every time. In our Sony Bravia XR A95L QD-OLED TV review, we said the Editor's Choice TV offers superlative picture and top-notch sound, mated with the outstanding Google TV interface and a cornucopia of other useful options.

Sony 75" Bravia 7 Mini-LED 4K TV
Sony 75" Bravia 7 Mini-LED 4K TV: was $2,399 now $1,798 at Amazon
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The Sony Bravia 7 Mini-LED TV takes the best of what makes Sony displays so sought-after and makes it value-intensive. It's the cheapest Mini-LED in Sony's 2024 TV lineup, offering a feature-rich screen with an ATSC 3.0 tuner for NextGen TV access, support for all HDR formats, including Dolby Vision, HDR10, and HLG. It's also a solid pick for gamers, especially if you have a PS5.

Sony 65" Bravia 8 II OLED TV
Sony 65" Bravia 8 II OLED TV: was $3,499 now $2,298 at Amazon
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Launched in 2025, the Sony Bravia 8 II takes up after the Sony A95L OLED TV, one of the most beloved OLED TVs from three years past. The Bravia 8 II takes up several upgrades, like increased contrast and improved motion handling. It's also set to have some of the widest color coverage in OLEDs of the year, which is a stellar feat for an already incredible display.
Additional sizes:
55" for $1,998

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Ryan Epps
Staff Writer

Ryan Epps is a Staff Writer under the TV/AV section at Tom's Guide focusing on TVs and projectors. When not researching PHOLEDs and writing about the next major innovation in the projector space, he's consuming random anime from the 90's, playing Dark Souls 3 again, or reading yet another Haruki Murakami novel. 

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