Here’s what Fitbit ‘by Google’ is planning next

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Fitbit blog post outlines what’s possible now that it has Google backing

Fitbit Sense 2
(Image credit: Future)

The Fitbit blog mainly consists of fitness and wellness guides and lists, but a new post covers what we can expect in the next few years, now that it’s firmly in the stable of Google-owned companies. 

“Now that our expertise in health and fitness is backed by Google’s innovation in AI, software, and hardware, we know there will be changes in the future,” the post — credited simply to Fitbit Staff, reads. 

The most interesting things are in the early research phase, rather than something you can expect to see on a theoretical Fitbit Charge 6, Versa 5 or Fitbit smart ring, however. 

“And now that we’re combining our machine learning with Google’s, we’re able to do even more — like delivering Fitbit’s most accurate heart rate tracking yet on the new Pixel Watch.” 

In the here and now, Fitbit says that its Google ownership allows for more competitively priced products, which is a plus in its mission to “democratize health and fitness”.  

“One of our key focus areas is continuing to develop high-quality wearables that cost less — like Inspire 3, which we launched in August,” the company writes. 

Though it’s worth remembering that at $99, the Fitbit Inspire 3 is far from the most affordable option in our list of the best cheap fitness trackers, with competitors starting at a quarter of the price. 

“Whether you’ve been with us since the beginning or joining us for the first time: thank you. We’re honored to be on the journey with you.”

Alan Martin
Alan Martin

Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. He also handles all the Wordle coverage on Tom's Guide and has been playing the addictive NYT game for the last several years in an effort to keep his streak forever intact.