Google has many tricks and shortcuts that help narrow down exactly what you are looking for — and it just rolled out a new search feature that should speed things up even more. When you use quotes in a search, that particular word or phrase will show up in a snippet in bold under the webpage — and not just that: Google will indicate where exactly that word/phrase will appear on the site.
The new update from Google should save you precious minutes that are spent in scrolling through websites, finding the exact term you are looking for. Google already had “search with quotes” in place, which brought up only those pages that contained those particular words.
Now in a blog post (opens in new tab), Google mentions that it is updating its search shortcut to help users find content much faster. Google “generally” makes the quoted words bold in the webpage snippets when searched for on a desktop, but not when accessed through a phone.
In Google’s example, the term “google search” is highlighted in bold below each webpage that it is found. The sentence that is under the webpage is a snippet that Google has created to help users find the term, rather than a description or context of the webpage.
I tried Google’s new search update with the search term “wireless phone chargers” and “green lawn” while doing some research and it worked exactly as described. I could find exactly what I needed in minutes, especially because these were phrases I was specifically looking for and not standalone words.
Google said that it didn’t do this earlier because it was not always easy to create a snippet around the words that were being searched for — especially if they were part of something like a menu item. But feedback from users prompted the company to make this change. It realized users don’t really want to see an overall description of the webpage but where the quoted material on that particular page appears.
There are some caveats to the new search update. Google notes that some search text could be hidden in a meta description tag or alt text, preventing Google from throwing up a snippet in those cases. And you might not see all the mentions in a snippet if they're too far apart.
Google acknowledges that using quote search is probably targeted at "power users" and says, “We generally recommend first doing any search in natural language without resorting to operators like quotation marks. Years ago, many people used operators because search engines sometimes needed additional guidance. Things have advanced since then, so operators are often no longer necessary”.
The new update is a nice improvement to one of Google’s search hacks and we will have to see how much time we save and how it can really benefit us.
Next: How to use Google Maps with all its tips and tricks.