Shark's viral LED face mask just got a Black Friday discount — and I'm seriously tempted to add it to my cart

Shark CryoGlow with deal tag — (Image credit: Shark)

Every time I open Instagram or TikTok, there it is—the Shark CryoGlow LED Face Mask staring back at me from my favorite beauty creators' feeds. But now that Black Friday has knocked the price down, I'm running out of reasons not to try it.

LED face masks aren't new, but this one does something different. The CryoGlow combines light therapy with cooling technology that soothes under-eyes with three adjustable chill levels. After one too many late nights, my under-eyes could use the intervention. If you've been eyeing this viral skincare tool but couldn't justify the price, this discount makes it easier to take the plunge.

See all Shark Black Friday deals right now!

LED light therapy isn't just wellness speak, it's backed by actual science. Red light stimulates collagen production to reduce fine lines; blue light targets acne-causing bacteria; and deep infrared penetrates deeper for anti-aging benefits. The Shark CryoGlow packages all of this into one mask with four distinct modes.

Better Ageing mode is clinically proven to reduce fine lines and firm skin in 8 weeks. Blemish Repair mode improves breakouts in 4 weeks. Skin Sustain mode maintains results and boosts brightness after completing an 8-week cycle. And the under-eye cooling? That's the standout feature — three chill levels to tackle puffiness and tired eyes.

The cooling pads are what set this apart from other LED masks on the market. Most devices just deliver light therapy, but the adjustable cooling element addresses one of the most common skincare complaints.

The mask is universal-fit with adjustable straps, designed to sit flush against your face rather than hovering awkwardly like some competitors. The remote control with LCD screen lets you cycle through modes without fumbling with buttons on the mask itself. It comes with silicone eye shields, clip-on chill pads, and a protective cover for the LEDs.

For me, what stands out the most is that Shark worked with dermatologists to develop this. It's not just a brand slapping LEDs into a mask and calling it a day.

At £264, the Shark CryoGlow it's still an investment. But compared to regular LED facials at a clinic, the math works out if you'll actually use it. The fact that every skincare creator I follow has been raving about this for months makes it hard to dismiss as just another trend.

I've watched enough viral beauty products come and go to be skeptical, but the dermatologist involvement and clinical backing make this feel more legitimate. If you've been waiting for a reason to try it, Black Friday just handed you one. And yes, I may have already clicked "add to cart."

For more of our top picks, take a look at our Black Friday live blog with our editor-curated savings.

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Kaycee is Tom's Guide's How-To Editor, known for tutorials that get straight to what works. She writes across phones, homes, TVs and everything in between — because life doesn't stick to categories and neither should good advice. She's spent years in content creation doing one thing really well: making complicated things click. Kaycee is also an award-winning poet and co-editor at Fox and Star Books.

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