Amazon Black Friday sale confirmed — dates and 19 best deals to shop now

Amazon logo on glass building with Amazon Black Friday Deals tag
(Image credit: Shutterstock)

The first wave of Amazon Black Friday deals will start on Friday, November 17. While it's normal to see Amazon's Black Friday deals release before the official Black Friday date (November 24), this year the e-comm giant is releasing its deals earlier than last year. The sale will include massive discounts sitewide with new deals releasing as fast as every five minutes during select periods. 

Amazon traditionally doesn't release exact pricing, but instead it says that it'll offer up to 70% off Alexa hardware, including bundles with free smart bulbs and Echo Show 5 displays. (Note: Some of these bundles can be purchased now). Black Friday is the best time of year to purchase new Amazon hardware and I'm expecting to see record price lows on Fire TVs, Echo devices, smart cameras and more. 

I've been covering Amazon Black Friday sales for over a decade now. Below I'm rounding up the best confirmed deals along with some early deals you can shop now. Plus, make sure to check out our Amazon promo codes page for more ways to save this holiday season.

Amazon Black Friday deals — best early sales

Amazon Black Friday deals — Nov. 17 sales

Alexa devices: up to 70% off @ Amazon

Alexa devices: up to 70% off @ Amazon
Black Friday is hands-down the best time of year to buy any new Amazon hardware. (Prime Day is a close second). Amazon has announced it'll take up to 70% off select devices with bundles that include either a free smart bulb or free Echo Show 5. 

Kindles: up to 29% off @ Amazon

Kindles: up to 29% off @ Amazon
It's not uncommon to see Kindle deals on major retail holidays, but Black Friday beats them all when it comes to pricing. This year, Amazon says it'll knock 29% off select Kindle readers like the Paperwhite, Kindle Scribe, Kindle (2022), and Kindle Paperwhite for Kids. 

Blink Outdoor 2-Cam Bundle: 65% off @ Amazon

Blink Outdoor 2-Cam Bundle: 65% off @ Amazon
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras. It'll be 65% off for Black Friday. 

Citizen Men's Eco-Drive Sport Luxury Endeavor Watch: 57% off @ Amazon

Citizen Men's Eco-Drive Sport Luxury Endeavor Watch: 57% off @ Amazon
The Citizen's Endeavor Watch features a 3-hand black dial with magnified date and luminous hands and markers. It also has a bidirectional rotating bezel and silver tone stainless steel case. It can withstand 200m water resistance and includes a 5-year limited warranty. It'll be more than half-off on November 17. 

Star Wars Stands for Echo Dot: 25% off @ Amazon

Star Wars Stands for Echo Dot: 25% off @ Amazon
Give your Echo Dot a little more flair with one of these Star War stands. Other options include Darth Vader or a Storm Trooper. Amazon will slash 25% off these stands. 

Early Amazon sales to shop now

Anker PowerCore Slim 10000: was $21 now $15 @ Amazon

Anker PowerCore Slim 10000: was $21 now $15 @ Amazon
The Anker PowerCore Slim 10000 is one of the best portable chargers you can buy. It's able to charge up your smartphone multiple times and the 10,000 mAh battery comes housed in a rugged casing. The lack of USB-C output is a disappointment, but it's otherwise a travel essential. 

Blink Mini Camera (3-Pack): was $100 now $39 @ Amazon

Blink Mini Camera (3-Pack): was $100 now $39 @ Amazon
If you need to cover multiple rooms on a budget you can grab three Blink Minis for just $39 — $60 off the original price (just a single Blink Mini costs $35). These affordable cameras still pack a crisp 1080p resolution which makes out people and objects in motion. Notifications hit your devices within seconds and the cameras' infrared night vision mode makes it easy to see what's happening even in pitch-black rooms like a basement. Keep in mind that if you're away often and want to save recordings, you'll need to pay a subscription fee. However, they make great monitors for motion notifications and dropping into live feeds to check up on kids, pets and even doorway activity.

Luna Adult Weighted Blanket: was $109 now $56 @ Amazon

Luna Adult Weighted Blanket: was $109 now $56 @ Amazon
The Luna Adult Weighted Blanket is on sale at Amazon. Its hypoallergenic construction, breathable cover and medical-grade glass bead filling for even weight distribution are just some of the reasons we voted it one of the best weighted blankets. You'll need to click the on-page coupon in order to get the full discount here. 

WD_Black SN850X 1TB NVMe SSD: was $179 now $94 @ Amazon

WD_Black SN850X 1TB NVMe SSD: was $179 now $94 @ Amazon
The WD_Black SN850X SSD hits all of Sony's specifications and fits perfectly into the PS5's internal expansion slot, and it's recently been named an officially licensed PS5 accessory. This 1TB model includes a heatsink so it works right out of the box.

Asics Gel-Nimbus 24 running shoes: was $160 now $99 @ Amazon

Asics Gel-Nimbus 24 running shoes: was $160 now $99 @ Amazon
Right now the Asics Gel-Nimbus 24 running shoes are discounted by almost 40% in select men's and women's sizes. We've found these running shoes to be extremely comfortable for longer runs and they're among the best running shoes we've tested. Remember to sift through for your size to pick up the relevant discount during early Black Friday deals.

Boost Infinite: free iPhone 15 w/ unlimited for $60/month @ Amazon

Boost Infinite: free iPhone 15 w/ unlimited for $60/month @ Amazon
Amazon is offering the iPhone 15 for free when you sign up for Boost Infinite. Boost Infinite is a membership plan for iPhone users. For $60/month, you get unlimited talk, text, and data. Plus, after 12 consecutive monthly payments, members can upgrade to the latest iPhone model at no extra cost. There is no trade-in requirement to join, which means you can keep your current iPhone or sell it to a third party. 

Eero Pro 6E: was $249 now $179 @ Amazon

Eero Pro 6E: was $249 now $179 @ Amazon
The eero Pro 6E is a mesh Wi-Fi system from eero that can cover up to 6,000 square feet with a strong Wi-Fi 6E signal. Likewise, each unit supports more than 100 connected devices. The eero Pro 6E also has a wider design than the more compact eero 6+ but it's still compact enough to easily tuck away in a bookshelf. At the back, you'll find one gigabit Ethernet port as well as an auto-sensing 2.5 gigabit Ethernet port for multi-gig internet. In our eero Pro 6E review, we praised its quick setup process and the built in Zigbee and Bluetooth radios for controlling your smart home devices.

Bose QuietComfort Earbuds 2: was $299 now $199 @ Amazon

Bose QuietComfort Earbuds 2: was $299 now $199 @ Amazon
The Bose QuietComfort Earbuds 2 take ANC to the next level. In our Bose QuietComfort Earbuds 2 review, we said these buds are a remarkable follow-up to their predecessors delivering better sound, call quality, and unrivaled ANC. Sound balance and noise neutralization work extremely well and battery life lasts up to 6 hours, with an extra 24 hours via the charging case.

10.2" iPad (WiFi/64GB): was $329 now $249 @ Amazon

10.2" iPad (WiFi/64GB): was $329 now $249 @ Amazon
The 10.2-inch iPad features Apple's A13 Bionic CPU, a 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. In our iPad 10.2-inch review, we called it a solid tablet with a great screen, smooth performance, and good battery life for a reasonable price. It's an all-time price low right now. Note: The 256GB model is on sale for $399 ($80 off).
Price check: $329 @ Best Buy

Apple Watch 8 (41mm/GPS): was $399 now $299 @ Amazon

Apple Watch 8 (41mm/GPS): was $399 now $299 @ Amazon
Save $100! The Apple Watch 8 sports a skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch hands down. This price is valid on select colors only.
Price check: $319 @ Best Buy | $364 @ Walmart

TP-Link Deco XE 75 (three-pack): was $449 now $359 @ Amazon

TP-Link Deco XE 75 (three-pack): was $449 now $359 @ Amazon
The TP-Link Deco XE75 was one of the first affordable mesh Wi-Fi systems with Wi-Fi 6E support. It’s ideal for those with lots of devices at home as you can connect up to 200 connected devices to each unit with 2,400 square feet of Wi-Fi coverage. In our TP-Link Deco XE75 review, we said it’s one of the easiest mesh routers to set up and we were also impressed by the included security software.  

10.9" iPad Air (WiFi/64GB): was $599 now $499 @ Amazon

10.9" iPad Air (WiFi/64GB): was $599 now $499 @ Amazon
The 2022 iPad Air is powered by Apple's M1 processor, which features an 8-core CPU that delivers up to 60% faster performance than the previous-gen iPad Air. Other standout features include a 12MP ultra wide front camera that supports Center Stage and 5G support (cellular models only). The tablet features a 10.9-inch Liquid Retina display (2360 x 1640), 12MP wide (rear) camera, USB-C charging, and Magic Keyboard support. In our Apple iPad Air 2022 review, we said it sets a new standard for tablets.

Dyson V11 Cordless Stick Vacuum: was $569 now $399 @ Amazon

Dyson V11 Cordless Stick Vacuum: was $569 now $399 @ Amazon
If you’ve been meaning to give your vacuum cleaner an upgrade, then this is the deal for you. The Dyson V11 was the first Dyson stick vacuum to feature an LCD screen. It offers up to 60 minutes of run time, plus it comes with plenty of useful tools including a crevice tool, mini motorized tool, docking station, mini soft dusting brush, stiff bristle brush, combination tool, light pipe crevice tool and low reach adapter tool. 

Samsung Galaxy S23 FE: for $599 @ Amazon

Samsung Galaxy S23 FE: for $599 @ Amazon
Free $100 gift card! In our Galaxy S23 FE review, we said its cameras capture solid images, even in low light. We also like that it has a dedicated telephoto lens, which is hard to find on phones in this price range. It features a 6.4-inch 2340 x 1080 AMOLED 120Hz display, Snapdragon 8 Gen 1/Exynos 200 CPU, 8GB of RAM, and 128GB of storage. You also get a 50MP main (f/1.8), 12MP ultrawide (f/2.2), and 8MP telephoto (f/2.4) with 3x optical zoom rear cameras. There's also a 10MP (f/2.4) front cam. 
Price match: $599 w/ $100 GC @ Best Buy

HP Pavilion 15 Laptop: was $949 now $723 @ Amazon

HP Pavilion 15 Laptop: was $949 now $723 @ Amazon
The HP Pavilion 15 laptop is an excellent machine for working and everyday tasks. It packs an 11th Gen Intel Core i7 processor, 16GB of RAM and a 512GB SSD. It's also great for watching videos and streaming thanks to its Full HD IPS micro-edge display. Plus, it sports a solid eight hours of battery life and can be charged to 50% within just 45 minutes. 

LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon

LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon
Selling out fast! A deal this hot won't last long. Released in 2023, the LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included. This is the cheapest it's been and an amazing price for a 55-inch OLED.
Price check: sold out @ Best Buy

MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon

MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon
Lowest price! There's a new MacBook Air in town. Apple's biggest MacBook Air features a large 15.3-inch Liquid Retina display (2880 x 1864), Apple's M2 chip w/ 10-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air 15 review, we called the Editor's Choice laptop a super-sized version of the 13-inch model with excellent performance, epic battery life (15 hours in our testing), and a gorgeous display.
Price check: $1,099 @ B&H Photo | $1,049 @ Best Buy

Samsung 65” S90C OLED 4K TV: was $2,599 now $1,597 @ Amazon

Samsung 65” S90C OLED 4K TV: was $2,599 now $1,597 @ Amazon
This premium OLED TV from Samsung promises superior picture quality with stunning brightness and deep blacks. The Samsung S90C OLED packs HDR/HDR 10/HDR 10+/HLG and Dolby Atmos support with Object Sound Tracking lite, 4 HDMI 2.1 ports, ATSC 3.0 and a 120Hz refresh rate. There’s also support for Amazon Alexa, Google Assistant, SmartThings and the TV comes with a SolarCell remote.

Amazon Black Friday deals — dates and times

Amazon Black Friday deals

(Image credit: Shutterstock)

The first round of holiday sales at Amazon will begin on November 13. These invite-only deals will be for Prime members only. Amazon's general Black Friday sale will begin on Friday, November 17. Its Cyber Monday deals will release on Saturday, November 25. 

Swipe to scroll horizontally
Amazon Black Friday Deals 2023
Row 0 - Cell 0 Start Time
Invite-only Amazon dealsMonday, November 13
Amazon Black Friday dealsFriday, November 17
Cyber Monday dealsSaturday, November 25
Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.