Amazon wants you to start your holiday shopping right now. To win you over, the e-comm giant has launched its first-ever October Prime Day with enough deals to make your head spin. I'm all for getting your holiday shopping done early, but I hate buyer's remorse. And I would hate for anyone to buy something now, only to find it significantly cheaper a few weeks from now when Black Friday deals officially start.
So below, I'm rounding up 16 deals I recommend buying now. I've been covering deals for more than a decade, and throughout those years I've learned how to cut through retailers' marketing spin and spot true money-saving deals. I've also been covering deals long enough to know when prices could drop further.
So here are the deals I think are safe to buy now and won't get cheaper on Black Friday.
These Prime Day deals won't be cheaper on Black Friday
Shop today's best Amazon sales
- Amazon hardware: up to 70% off Echo, Kindles, 4K Fire TVs (opens in new tab)
- Adidas: up to 30% off polo shirts, sneakers, jerseys, more (opens in new tab)
- Air fryers: deals from $39 (opens in new tab)
- Chromebooks: HP, Lenovo, Acer up to 45% off (opens in new tab)
- HDTVs: smart TVs from $99 (opens in new tab)
- Headphones: Sony, Bose, Anker deals from $10 (opens in new tab)
- Kitchen appliances: save on Ninja, Keurig, Instant Pot (opens in new tab)
- Laptops: save $200+ on selected machines (opens in new tab)
- Luggage/travel: sets and accessories from from $8 (opens in new tab)
- OLED TVs: LG, Sony, Vizio deals from $769 (opens in new tab)
- PS5 games: deals from $14 (opens in new tab)
- Robot vacuums: iRobot, Shark, more from $119 (opens in new tab)