Upgrade your life with the new Tom's Guide: Smarter shopping, expert answers and the clarity you need to avoid bad buys

The redesigned Tom's Guide homepage and logo on a laptop screen
(Image credit: Tom's Guide)

Welcome to the new Tom’s Guide! I’ve been editor in chief since 2013, and this is by far the biggest relaunch in our history. The new Tom’s Guide is all about connecting you with the experts and information you need to upgrade your life. We’re moving beyond just features to give you real, tangible value — from time-saving AI shopping tools and exclusive expert Q&As to unique video franchises.

Why this matters to you:

  • Find the right product faster
  • Avoid wasting money on bad upgrades
  • Get answers from real experts
  • Stay on top of what actually matters

Here are just some of the biggest upgrades you’ll see as you tour the new Tom’s Guide.

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The new Tom’s Guide homepage: Your unique tech nerve center

Our front door is now reframed as a must-visit destination. Forget scrolling through endless news — we give you a unique, dedicated live feed right on the Tom’s Guide homepage featuring the biggest tech news and, crucially, our expert reactions. From the latest Apple and Samsung launches to security threats and streaming developments, you’ll always be in the know, immediately understanding the impact.

quick takes on Tom's Guide

(Image credit: Future)

We’re also streaming our latest, most viral TikTok videos (400,000 followers and climbing) directly onto the homepage, instantly showing you the gadgets we’re unboxing, testing, and providing our clear opinions on what’s worth your money (and what’s definitely not).

Distinctive AI Shopping Tools: Make better decisions and save time

TV finder tool on Tom's Guide

(Image credit: Future)

Tom’s Guide’s new AI-powered tools are designed to solve the two biggest shopping problems: spending too long searching and avoiding bad buys. Our Product Finder leverages AI not just to search, but to filter for value based on our editorial testing, starting with TVs.

Skip the bouncing around from site to site and enter a simple prompt like “best OLED TVs under $1,000.” We immediately connect you with our editor recommendations, their clear verdict, and the lowest prices, ensuring you save time and get the right product.

Tom's Guide leap o meter

(Image credit: Future)

To help you avoid bad upgrades, we're also developing a new Leap-O-Meter tool that offers real differentiation. If you’re on the fence about upgrading from, say, the iPhone 14 to the iPhone 17, just plug in the device you own and the one you’re thinking of upgrading to. We’ll instantly give you a decisive Leap Score, quickly summarize the biggest upgrades that matter, and fetch the latest deals live right now.

Next-level Community Engagement: Access to real expert answers

Live Q&A on Tom's Guide

(Image credit: Future)

Our Tom’s Guide Club is already a thriving community where over 70,000 members access newsletters, engage with the community, take polls and quizzes, and use exclusive discounts.

We are now elevating this experience with exclusive Live Q&As. This means Tom’s Guide members can directly interact with our category experts, getting personalized answers to questions on the latest products and troubleshooting assistance when problems arise.

We’re also relaunching the Tom’s Guide Daily newsletter and rolling out new specialty newsletters from our senior editors — like Amanda Caswell’s “AI Insider” — designed to demystify the latest innovations and help you immediately put them to good use.

The new Tom’s Guide is about helping you save time and make better decisions

Our ultimate goal remains to be the leading tech lifestyle destination, but now we're hyper-focused on making it more accessible and personal. We want to be your concierge to the tech world, empowering you to find the right products for your needs and budget more quickly, avoid bad buys, and feel confident instead of overwhelmed.

We promise to make that journey more delightful and fun. Check it out and tell us how we’re doing in the comments!


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Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for over 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends, including Cheddar, Fox Business and other outlets. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.

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