Elon Musk and the team at xAI seemingly want to position Grok as the boundary-pushing AI tool that's not afraid to get a little R-rated when you prompt it.
When you toggle on "spicy mode", Grok Imagine will start coming up with sexualized content and partial nudity
Last month, the company unveiled a risqué anime girl called Ani as an inbuilt "AI companion" that could flirt with users. Now it's going a step further with the launch of Grok Imagine, an AI image and video generator that will let users create not safe for work (NSFW) content.
Grok Imagine is available to anyone signed up to either an annual $300 SuperGrok plan or paying for an $84 annual Premium+ subscription on Musk's social media site X.
Users can either create images from text prompts or create 15-second videos from images created by Grok. Unlike something like Veo 3 from Google, Grok Imagine won't create video from a text prompt alone. When it comes to image generation, Grok Imagine lets users choose from styles including photorealism, animation or anime.
Videos are subdivided into four modes: Custom, Normal, Fun and Spicy. The last one, as you can imagine, has the biggest potential for controversy and misuse. According to reports from those that have tried it, when you toggle on "spicy mode", Grok Imagine will start coming up with sexualized content and partial nudity.
Any fiercely explicit content is blurred out and "moderated", as per this report from TechCrunch. But, considering we're talking about the same AI tool happy to spew antisemitic and misogynistic trash in July, it's not much of a stretch to think this may get out of hand.
Elon Musk seemingly set the tone for Grok Imagine's video generation capabilities with his own demonstration of the tech. Which should tell you all you need to know about how people will use this.
Imagine with @Grok pic.twitter.com/UIay5yNp97August 4, 2025
Grok has grown in scope and scale over the last year, competing with the likes of Claude and DeepSeek when it comes to best ChatGPT alternatives. The team at xAI recently revealed Grok 4 with a greater focus on deeper thinking and better reasoning.
Expanding to include image generation means Grok can also take aim at the likes of Runway, Midjourney and Leonardo.
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