Should you buy an Xbox One or a PlayStation 4? If you follow the wisdom of crowds, you might lean towards Microsoft's console.
Reviewing purchases made by shoppers on Black Friday, market research firm InfoScout found that the recently released Xbox One and the venerable Xbox 360 each outsold Sony's new PlayStation 4 and mainstay PlayStation 3 by two to one. The Xbox One was first, with 31 percent of all console sales, then came the Xbox 360 with 30 percent of sales. Sony brought up the rear: The PlayStation 3 and PlayStation 4 each accounted for 15 percent of sales.
InfoScout cited a story about the PS4 selling out and having a limited second wave of availability that couldn't meet demand, reckoning that might be why the Xbox One outsold PlayStation 4. Both of the new consoles sold 1 million units, including preorders, during their first day of sales.
And what of the third competitor in the console race? Perhaps Nintendo should be worried: Despite a lower price, Wii U accounted for only 6 percent of console sales and Wii just 1 percent, according to InfoScout.
The company also tracked the game sales and found "Call of Duty: Ghosts" to be the top seller, followed by family-friendly interactive-toy games "Disney Infinity" and "Skylanders: Swap Force." "Grand Theft Auto V" and "Madden NFL 25" round out the top five.
InfoScout accumulated the data from 102,000 shopping receipts from Black Friday, including the over 1,500 that had purchased video game consoles or individual games. The receipts were from major retailers including Walmart, Target, Best Buy, GameStop, RadioShack and others.