Twitter's TweetDeck blog reports that the popular social networking client will see a few cuts in its overall offering, mainly in the mobile arena. Twitter said that it wants to focus on the modern, web-based version of TweetDeck, and will pull the apps listed on Google Play and Apple App Store in May. Support for TweetDeck AIR and Facebook integration across the board will also be discontinued.
The news is unfortunate given that many TweetDeck users took advantage of the simultaneous Twitter and Facebook feeds on their mobile device. It also means the desktop AIR-based client is taking a hike, pushing users to rely on a web browser that's likely open already. Nuking Facebook support isn't all that surprising given the rivalry between the two social networks.
"In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going," Twitter said. "Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices."
Underneath the blog post is a message saying that Twitter is retiring v1.0 of the Twitter API starting in March, and is uninterested in updating the TweetDeck apps with the new version. The company points out that users seemingly rely on the Twitter app anyway, which just recently received additions like photo editing capabilities, enhanced search and revamped user profiles.
"Twitter’s platform team will be performing occasional tests that will affect applications that rely on API v1.0," Twitter said. "Over the next two months users of TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone may experience some outages with those apps before they are removed from their respective app stores in early May."
Twitter originally acquired TweetDeck for more than $40 million in cash and stock back in 2011. Twitter said that it was an important purchase because the client provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations "they care about." TweetDeck's initial release was in July 2008 as an Adobe AIR application, and supported other social networks like LinkedIn, Google Buzz, Foursquare and MySpace.