Sony Chief: Nintendo Makes ''Babysitting Tools''

Sony was long known for their executives arrogance. But after Howard Stringer took over, we saw a lot less of it. Then Sony hired a guy to speak their arrogance for them (the fictional Kevin Butler character). Sadly, Jack Tretton continues to take on the arrogant role himself.


Here's one for you, Jack.

"No self-respecting executive would stoop to pathetic, immature taunts and quips as a means to drum up brand support."

im not too old to play 3DS!!!!

If by getting "it", you're referring to a second mortgage to pay for the new TV and several pairs of glasses to see their 3D. Reality is that if given a choice, people would opt for glasses-free 3D and the tech will become much more popular as that method becomes more accessible. Poor Jack seems a bit bitter since Nintendo has consistently outsold them for years with their "babysitting tools". He's also taking a jab at motion sensing controls when Sony just went and jumped on that bandwagon last year, maybe Move isn't...moving?

This is just another few sound bites in Sony's continued attempt to be the cool older brother. Sure he'll buy you beer and let you borrow his porn, but after awhile you start wondering why he isn't hanging around people his own age. Actual adults, people that are really mature, will play whatever they want regardless of how others see them. Using a device just for your own self image is for teenagers and Apple fans.

Hey, i like Nintendo's offerings, Back off sony!

When will Sony get it. Their gaming products appeal only to hardcode nerds are lured by hype and graphics. Nintendo products appeal to people wanting fun ,sorted and polished videogames (hint gameplay). Still after so many years of PS1, PS2, PS3 and they don't have anything as good like Zelda, or Mario. And i am not fun of nintendo just like good games.

Yeah okay, Jack. I'm 23 and I play with my DS everywhere, with more self respect than you could ever muster.

I like both, a great gaming experience is a great gaming experience. Both have shovel-ware, both have gems. I think Sony, better yet, Jack, needs to stop taking the approach of our politicians during election time, and just tell the people what he has to offer.

Sony's PS3 is just a good blueray player other than that is lame!

lol, so Nintendo consoles are ''Babysitting Tools'' then why the hell did Sony copy Nintendo with the move?, is the same thing as the wiimote Sony, lol and btw i see DS's (new, old) everywhere, i haven't seen anyone with a PSP in a long while (does my nephew count?, lol), stupid arrogant Sony as always

Well, two things about what Jack said.

I'm sure Nintendo handhelds do make great babysitting tools.

And the view of Nintendo handhelds he's espousing is pretty widespread and commonplace, sadly. I'm not sure what will change that.

And yes, Sony have always been great at stirring up. It's very effective marketing. A classic example was last year's E3. Good times.

Well, his comments have succeeded in what they were set out to do - stir the pot.
In contrast with these comments, I am looking forward to the NGP.

Talk to me when you have something that's at least 1/4th the power of a current gaming PC...Talk about not being relevant...

I personally think anyone in their mid-20 and upward grasping a hand-held gaming console looks stupid, especially if they are wearing a suit or something mature like that. At least undo that tie, un-tuck that shirt and for god sakes plug in your headphones! lol

Oh Sony, such characters. Nobody cares about your trash talk. Stop taking things away from your customers, stop suing them, and then they might give a crap about your PS3 as long as you have the games they want.

Actually I agree with his statement of needing to see it to understand it's not just a gimmick. I was in Vegas and there was a sony store and I wasn't interested in 3D after the movie biz took advantage of my wallet. But I sat down and watched national geographic in 3D and it was awesome. Too bad i've already spent my second mortgage on other stuff LOL.

PS isn't a baby sitting tool? What is it then?

Now this might look stupid to your grandma but if you've been born with a dildo of that kind in your hand and you've used it all your life, it becomes a lifestyle for a generation. There are still lots of people who are not used to computers but in 30-50 years nobody will be able to imagine life without any kind of electronic gadget bolted to your head.
While I was exposed to computers at a very early age about 7 most of my mates have not touched a computer until their 20s or later. I bet that their children will be used to computers from the moment they can keep their attention to a computer screen for longer than 2 minutes.

I even find that bad and I often give advice to parents I know that they should no give computers and video games to young children and they should not deliberately teach them to play video games. Children should run, play and develop their physic while they are young.
I mean that from my personal experience. Getting a computer that young wasn't the best thing that could have happened to me.

i already wear glasses, i dont want to put glasses over my glasses so i can see more than i can see while i see (spun that the best i could for 3d).

I'm 29, was a paratrooper, ride a motorcycle, front a band, build $15K servers everyday at work, and get hit on almost daily (but I'm glued to one lovely lady), but I'm still getting a 3DS after my next paycheck. This guy is smoking crack.

He may be right about the ds line, but definetly wrong about the wii.
People 40+ love that thing, and as it happends they're the ones that can actually afford the games for it and don't know how to pirate (generalization)

What a pathetic thing to say. Did he come up with that himself do you reckon?

And that is coming from someone who does not own a DS or a 3DS.

Congratulations Jack on making Sony appear to be green with envy for the success of a firm which, quite frankly, has been in the game a lot longer than you have.

Considering how Nintendo was the reason why Sony went into the gaming business in the first place, I wouldn't be surprised if someone from there could simply retort with a "if you're not happy that we're so successful, copy us like all those other times".

OK, I just became a member so I could post a comment (but im glad I did cuss I love this site!)

As a fan of all platforms the above article gives the impression that Sony is getting desperate! I actually feel bad for Jack! I mean when a company has to attack other company's it usually means there jealous, isnt that the first thing we do as kids? attack people we are jealous off.

The three video game giants (Sony, Microsoft & Nintendo) are not going anywhere anytime soon, so Sony please learn to get along . . .

This Sony Chief is talking nonsense belittling WII and XBOX. XBOX Kinect is the best motion sensing game so far. I have a powerful PC but I still bought XBOX because of Kinect.

On the other hand, I think Sony's MOVE is just pathetic. Of course it will be an option for those who already have PS3 in the first place. But if you want to buy a new set, I think KINECT + XBOX is the real deal.

Heh... Sony really can't take being in last place in the console wars.

I think his little hissy fit means that he is the one that needs the babysitter...

Sony is garbage - never owned a Sony system and never will.

Keep dreaming Jack Tretton LOL!

Basic psychologically manipulative marketing. It's because of comments like his that people believe things like what he says. I doubt he's arrogant.

Like most people in marketing and the business of manipulating/creating pop culture, he is probably very aware of the psychological techniques he is using. The practice of these techniques are insulting, mainly to those who fall for it.

Time to market. Nintendo has the latest and greatest out now, so that is the market to develop for. This will probably give them the time they need to absorb more of the devs attention and hopefully more titles. If that happens, then all these other things will become less relevant (being embarassed to hold one, 3D, etc)

Also being that the DS has pretty much dominated this market already, with backward compatibility, there is added value there.

To be honest, I think the gaming phone is where the market should go. At least you can bring that into the crapper with you and kill half an hour or so at work.

So let me get this straight, the 3DS is a kids toy in which no adult with self respect would touch. Yet Sony is copying the 3D abilities for its own product. I'm sorry but that seems a bit hypocritical to me. If he is simply speaking of the games this point is also mute as third party devs make the majority of games for those handhelds. I'm sure Sony wouldn't mind if a ton of those games went on the PSP2. Also I don't recall Street Fighter and Resident Evil to be kids games. So while certainly averagely kid friendly games are more likely to be released on a Nintendo product they have no objection to more adult themed games going on them as well.

I'm no Nintendo fan-boy and not even a current owner or wish to own a 3DS, Heck I may be the last person on the planet to not own a Wii. But I will call BS when I see it. Also he goes on to insult motion gaming... Playstation move anyone? Is he not aware that Sony also decided to jump on that bangwagon as well after it Nintendo did it. (Well technically Nintendo did it back in 1989 but who's counting?) This guy is a illogical fool.

(Side note Sony is only into console making because Nintendo dumped them when they planned on making a console together funny enough the gamepad design they came up with together is still used today with the Playstation consoles the gamepad of course was built heavily on the SNES gamepad design )

I refuse to buy Sony anything after the whole Geohot case. If you buy a system it's your right to do with it as you please. There are plenty of other hardware companies out there that I can buy product from.

Sorry, but I agree with the man. Nintendo products are for children. The games are just simplified pieces of crap that the developers make a crap ton of money off of due to the low cost of developing.

Between PC gaming and the other two consoles, there's really no reason to get anything made by nintendo. The games are just pathetic pieces of casual crap. It's fine for the kids, but there are so many better games out there for the adult gamers.

Feel free to flame me man-children of Toms. Be sure to put on your link cosplay outfit first.

Just depends on what type of games you like to play. The Nintendo DS has by far the best JRPGs on their system, but I do have a PSP for the few good ones.

What's sad is that apparently Tretton and everyone else who agrees with Sony's line of thinking have completely forgot about Sony's 12 year old PSP spokesperson.