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Sony Chief: Nintendo Makes ''Babysitting Tools''

By - Source: Fortune | B 37 comments

Nintendo’s 3DS is groundbreaking in that it’s the first glasses-free 3D handheld console. However, it seems one of the company’s competitors isn’t even going to pretend to be impressed by Nintendo’s efforts in the console market.

Speaking to Fortune, president and CEO of Sony Computer Entertainment America, Jack Tretton, said he doesn’t view the DS line as competition, as they appeal to a different demographic.

"Our view of the 'Game Boy experience' is that it's a great babysitting tool, something young kids do on airplanes, but no self-respecting twenty-something is going to be sitting on an airplane with one of those," he says. "He's too old for that."

Tretton also said that he feels the Xbox 360 and the Wii are running out of steam and will struggle to be relevant in 2011 and the years ahead.

"They're starting to run out of steam now in terms of continuing to be relevant in 2011 and beyond," he said, before criticizing consoles without hard drives and motion gaming: "I mean, you've gotta be kidding me. Why would I buy a gaming system without a hard drive in it? How does this thing scale? Motion gaming is cute, but if I can only wave my arms six inches, how does this really feel like I'm doing true accurate motion gaming?"

Aside from bitch-slapping competitors, Tretton talked a little about Sony’s plans for the next year, which include 3D gaming and the new PSP2, aka NGP. He admitted that while Sony 3D currently requires glasses, he believes people just need to try it for themselves before they’ll ‘get it.’

"Conceptually, it's hard for people to put their head around," he said. "But when you put them in front of a 3-D TV and you have them play or Killzone or Uncharted or you let them watch the National Championshiop in 3-D, they get it. Just like with HD, people have to experience it, there has to be content that takes advantage of it, and I think this is going to be a pretty nice breakout year for that."

Of the upcoming NGP, Tretton said Sony has tried to give consumers something they feel is lacking with current devices.

“We looked at every technology out there, every [bell and] whistle, and how can we make those flexible as possible for consumers to experience."

NGP will be available in some markets before the end of the year, though Sony has not provided a more detailed release schedule.

*Image credit: Spicuzza's Photo A Day.

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Top Comments
  • 10 Hide
    TheViper , April 12, 2011 2:03 AM
    Sony was long known for their executives arrogance. But after Howard Stringer took over, we saw a lot less of it. Then Sony hired a guy to speak their arrogance for them (the fictional Kevin Butler character). Sadly, Jack Tretton continues to take on the arrogant role himself.


    Here's one for you, Jack.

    "No self-respecting executive would stoop to pathetic, immature taunts and quips as a means to drum up brand support."
Other Comments
  • 10 Hide
    TheViper , April 12, 2011 2:03 AM
    Sony was long known for their executives arrogance. But after Howard Stringer took over, we saw a lot less of it. Then Sony hired a guy to speak their arrogance for them (the fictional Kevin Butler character). Sadly, Jack Tretton continues to take on the arrogant role himself.


    Here's one for you, Jack.

    "No self-respecting executive would stoop to pathetic, immature taunts and quips as a means to drum up brand support."
  • 5 Hide
    bustapr , April 12, 2011 2:15 AM
    im not too old to play 3DS!!!!
  • Display all 37 comments.
  • 8 Hide
    kinggraves , April 12, 2011 2:21 AM
    If by getting "it", you're referring to a second mortgage to pay for the new TV and several pairs of glasses to see their 3D. Reality is that if given a choice, people would opt for glasses-free 3D and the tech will become much more popular as that method becomes more accessible. Poor Jack seems a bit bitter since Nintendo has consistently outsold them for years with their "babysitting tools". He's also taking a jab at motion sensing controls when Sony just went and jumped on that bandwagon last year, maybe Move isn't...moving?

    This is just another few sound bites in Sony's continued attempt to be the cool older brother. Sure he'll buy you beer and let you borrow his porn, but after awhile you start wondering why he isn't hanging around people his own age. Actual adults, people that are really mature, will play whatever they want regardless of how others see them. Using a device just for your own self image is for teenagers and Apple fans.
  • 3 Hide
    Marco925 , April 12, 2011 2:28 AM
    Hey, i like Nintendo's offerings, Back off sony!
  • 1 Hide
    Anonymous , April 12, 2011 2:40 AM
    When will Sony get it. Their gaming products appeal only to hardcode nerds are lured by hype and graphics. Nintendo products appeal to people wanting fun ,sorted and polished videogames (hint gameplay). Still after so many years of PS1, PS2, PS3 and they don't have anything as good like Zelda, or Mario. And i am not fun of nintendo just like good games.
  • 5 Hide
    gnookergi , April 12, 2011 2:43 AM
    Yeah okay, Jack. I'm 23 and I play with my DS everywhere, with more self respect than you could ever muster.
  • 2 Hide
    Prince_Porter , April 12, 2011 2:45 AM
    I like both, a great gaming experience is a great gaming experience. Both have shovel-ware, both have gems. I think Sony, better yet, Jack, needs to stop taking the approach of our politicians during election time, and just tell the people what he has to offer.
  • 1 Hide
    Anonymous , April 12, 2011 2:49 AM
    Sony's PS3 is just a good blueray player other than that is lame!
  • 3 Hide
    Anonymous , April 12, 2011 3:04 AM
    lol, so Nintendo consoles are ''Babysitting Tools'' then why the hell did Sony copy Nintendo with the move?, is the same thing as the wiimote Sony, lol and btw i see DS's (new, old) everywhere, i haven't seen anyone with a PSP in a long while (does my nephew count?, lol), stupid arrogant Sony as always
  • -1 Hide
    adamboy64 , April 12, 2011 3:09 AM
    Well, two things about what Jack said.

    I'm sure Nintendo handhelds do make great babysitting tools.

    And the view of Nintendo handhelds he's espousing is pretty widespread and commonplace, sadly. I'm not sure what will change that.

    And yes, Sony have always been great at stirring up. It's very effective marketing. A classic example was last year's E3. Good times.

    Well, his comments have succeeded in what they were set out to do - stir the pot.
    In contrast with these comments, I am looking forward to the NGP.
  • 4 Hide
    Anonymous , April 12, 2011 3:26 AM
    Talk to me when you have something that's at least 1/4th the power of a current gaming PC...Talk about not being relevant...
  • -2 Hide
    _Cubase_ , April 12, 2011 3:37 AM
    I personally think anyone in their mid-20 and upward grasping a hand-held gaming console looks stupid, especially if they are wearing a suit or something mature like that. At least undo that tie, un-tuck that shirt and for god sakes plug in your headphones! lol
  • 4 Hide
    megamanx00 , April 12, 2011 3:44 AM
    Oh Sony, such characters. Nobody cares about your trash talk. Stop taking things away from your customers, stop suing them, and then they might give a crap about your PS3 as long as you have the games they want.
  • 1 Hide
    doyletdude , April 12, 2011 4:14 AM
    Actually I agree with his statement of needing to see it to understand it's not just a gimmick. I was in Vegas and there was a sony store and I wasn't interested in 3D after the movie biz took advantage of my wallet. But I sat down and watched national geographic in 3D and it was awesome. Too bad i've already spent my second mortgage on other stuff LOL.
  • 1 Hide
    Zingam , April 12, 2011 5:53 AM
    PS isn't a baby sitting tool? What is it then?

    _Cubase_I personally think anyone in their mid-20 and upward grasping a hand-held gaming console looks stupid, especially if they are wearing a suit or something mature like that. At least undo that tie, un-tuck that shirt and for god sakes plug in your headphones! lol


    Now this might look stupid to your grandma but if you've been born with a dildo of that kind in your hand and you've used it all your life, it becomes a lifestyle for a generation. There are still lots of people who are not used to computers but in 30-50 years nobody will be able to imagine life without any kind of electronic gadget bolted to your head.
    While I was exposed to computers at a very early age about 7 most of my mates have not touched a computer until their 20s or later. I bet that their children will be used to computers from the moment they can keep their attention to a computer screen for longer than 2 minutes.

    I even find that bad and I often give advice to parents I know that they should no give computers and video games to young children and they should not deliberately teach them to play video games. Children should run, play and develop their physic while they are young.
    I mean that from my personal experience. Getting a computer that young wasn't the best thing that could have happened to me.
  • -1 Hide
    therabiddeer , April 12, 2011 6:12 AM
    i already wear glasses, i dont want to put glasses over my glasses so i can see more than i can see while i see (spun that the best i could for 3d).
  • 5 Hide
    YardstickWHACK , April 12, 2011 6:52 AM
    I'm 29, was a paratrooper, ride a motorcycle, front a band, build $15K servers everyday at work, and get hit on almost daily (but I'm glued to one lovely lady), but I'm still getting a 3DS after my next paycheck. This guy is smoking crack.
  • 1 Hide
    neiroatopelcc , April 12, 2011 6:53 AM
    He may be right about the ds line, but definetly wrong about the wii.
    People 40+ love that thing, and as it happends they're the ones that can actually afford the games for it and don't know how to pirate (generalization)
  • 4 Hide
    Anonymous , April 12, 2011 9:07 AM
    What a pathetic thing to say. Did he come up with that himself do you reckon?

    And that is coming from someone who does not own a DS or a 3DS.

    Congratulations Jack on making Sony appear to be green with envy for the success of a firm which, quite frankly, has been in the game a lot longer than you have.
  • 1 Hide
    Kileak , April 12, 2011 10:06 AM
    Considering how Nintendo was the reason why Sony went into the gaming business in the first place, I wouldn't be surprised if someone from there could simply retort with a "if you're not happy that we're so successful, copy us like all those other times".
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