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Facebook is Unequivocally the Most Popular Android App

By - Source: Fox Business | B 13 comments

Google+ could really go for an ice cream sandwich right about now. Too soon?

Google has already declared defeat in their attempt to unseat Twitter - seriously, will anyone pour one out for Google Buzz when remember those we lost in 2011? - in order to focus on their hoped-for Facebook killer, Google+. Unfortunately, data just released by the Nielsen research company suggests that not only is Google not unfriending Facebook, the privacy-loving social network is beating Google where it lives: on its own operating system. Aside from the Android Market, where Android owners go to find things to suck up their phones' memory, the single most popular Android app is Facebook.

That unsettling (for Google) data comes courtesy of a month-long Nielsen study analyzing the most-used Android apps. Granted, this may be a temporary triumph. A similar study conducted last summer put Facebook third behind Google Maps and Gmail. However, whether or not it represents a shift or a small blip, the data suggests Facebook's popularity is broad. 80 percent of Android users between 18 and 24 and also 25-34 use Facebook, and among users 35-44, the total is a slightly smaller but still dominating 77 percent. 

The top 5 apps are nearly identical, indicating that for practical matters, desired smartphone utility doesn't vary much by age. But further down the list, the data is a fascinating look at the differences in consumer behavior as they transition from teenagers, through young adulthood and ultimately into early middle age. For example, the popular music service Pandora Radio comes in just behind Youtube at 7th place for users 18-24, and just behind Angry Birds in 8th place for users 25-34. For users 35-44, Pandora clocks in at a tepid 13 percent, behind Amazon Appstore, Quickoffice, Advanced Task Killer and, of all things, the Yahoo email app. Interestingly, YouTube is in 6th place for both groups, suggesting that everyone loves videos of cats doing adorable things.

The top 5 apps for the three age groups studied are:

18-24: Android Market (89%); Facebook (80%); Google Search (77%); Gmail (70%); Google Maps(70%).

25-34: Android Market (89%); Facebook (80%); Gmail (80%); Google Maps (79%) Google Search (78%).

35-44: Android (95%); Facebook (77%); Gmail (77%); Google Search (75%); Google maps (73%).

Users older than 44 were not studied. The entire published results can be read on the Nielsen blog.

Display 13 Comments.
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  • -5 Hide
    Anonymous , December 14, 2011 8:20 AM
    Hmm, I thought google+ died.
  • 3 Hide
    Goldengoose , December 14, 2011 8:25 AM
    Quote:
    Aside from the Android Market, where Android owners go to find things to suck up their phones' memory


    Slightly uncalled for? Article isn't even related to performance and you slip that in - writing articles isn't an excuse to flame products/services you don't agree with.
  • -4 Hide
    fyasko , December 14, 2011 8:50 AM
    GoldengooseSlightly uncalled for? Article isn't even related to performance and you slip that in - writing articles isn't an excuse to flame products/services you don't agree with.


    what else do apps do besides suck up memory?
  • -4 Hide
    mortsmi7 , December 14, 2011 9:09 AM
    GoldengooseSlightly uncalled for? Article isn't even related to performance and you slip that in - writing articles isn't an excuse to flame products/services you don't agree with.

    ^ Forest fire.
  • 5 Hide
    GeoMan , December 14, 2011 10:27 AM
    GoldengooseSlightly uncalled for? Article isn't even related to performance and you slip that in - writing articles isn't an excuse to flame products/services you don't agree with.


    Of course, all Android app’s are purely devilish little green memory wastes. Unlike iPhone apps which use no memory at all and introduce such functionality bringing unicorns into existence and making rainbows spontaneously appear. /Sarcasm!

    Tom’s Hardware, where unbiased reporting went to die after it was purchased by so called “Best of Media” I miss old Tom’s :-(
  • 2 Hide
    digiex , December 14, 2011 11:52 AM
    Oh yeah, so many suckers duped by, ouch, I can't even pronounce / spell his name.
  • 0 Hide
    Anomalyx , December 14, 2011 3:34 PM
    Honestly, the only reason my phone has Facebook is because I can't get rid of it without rooting. It's like saying that IE is the most popular browser. Well duh, it's because it comes stock on the machine!
  • 0 Hide
    hp79 , December 14, 2011 7:25 PM
    It runs in the background even though I disabled everything in the facebook app settings. I uninstalled it from my nexus s.
  • 0 Hide
    richboyliang , December 14, 2011 10:04 PM
    To be honest the facebook android app isn't even that good. I use it only when I'm desperate. Its features are limited, for example no chat, and makes many actions complicated or impossible to perform. No wonder why it only receives about 3.5/5 rating in the market.

    This is one major difference I've noticed between Android and Apple. Seems that all the apps in the Apple app store are of far greater quality than their Android counterparts.
  • 0 Hide
    iLLz , December 15, 2011 3:40 AM
    richboyliangTo be honest the facebook android app isn't even that good. I use it only when I'm desperate. Its features are limited, for example no chat, and makes many actions complicated or impossible to perform. No wonder why it only receives about 3.5/5 rating in the market. This is one major difference I've noticed between Android and Apple. Seems that all the apps in the Apple app store are of far greater quality than their Android counterparts.



    You can chat in the Facebook for Android app? Is the app you are using preinstalled on your phone? If so, go into the Market and download and update to the latest version as it adds new features all the time. Plus the look has been streamlined in the more recent builds. I noticed when an app is preinstalled on Android that the Market doesnt auto alert to updates but if you go to that apps page in the Market you will see that it does indeed have an update. I have noticed this with Googles own apps as well like Maps, etc.
  • 0 Hide
    eddieroolz , December 15, 2011 9:22 AM
    Well to be honest Google+ is just starting up, so it's unfair to be comparing adoption rates at this moment. It will just be like Chrome browser: put ads everywhere, even if you're using Chrome browser already - and curious people would click.
  • 0 Hide
    Anonymous , December 15, 2011 11:35 AM
    It's so funny that the first paragraph has "pour out one for Google Buzz", that's what I sent on Google Plus last night: https://plus.google.com/109002633061581061018/posts/R56gy5Ztvoi
  • 0 Hide
    rosstradamus , December 20, 2011 4:29 PM
    Just to clarify, I am an android user and happy with my phone. I was making a point about how the most popular android app is the one used to purchase apps. Perhaps I buried the punchline a bit but I wasn't asserting the superiority of iPhone, rest assured. - Ross
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