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Facebook Now Has a Reusable Gift Card

By - Source: Facebook | B 10 comments

Here's a good way to send money without actually sending money.

Facebook is inching even further into retail space with the introduction of a new gift card that can handle multiple balances. Starting Thursday, Facebook users can log on and purchase this Discovered-powered card, which is then physically delivered to the recipient. However, for now, it only supports four businesses: Jamba Juice, Olive Garden, Sephora, and Target.

To purchase one of these cards, users must direct themselves to the Facebook Gifts page. The new cards are found under the obvious Gift Cards & Digital category, but as of this writing were not present. Facebook indicated that Target, Olive Garden and the other two will be individually listed among Starbucks, iTunes, Hulu Plus and other current offerings.

Once the actual retailer is chosen, the sender determines the amount to be placed on the card. "Your friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later. As soon as it arrives, your friend can use the card at the retailer you've chosen for the amount you’ve gifted," Facebook said.

This option is ideal for parents who want to send money to their college-bound kids without actually sending them cash, or when other remote friends and/or family members need a little help in the grocery department. The card is reusable, thus the sender can add funds to all four business if needed. That means a single card could have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.

"You can view your gift balances in your account settings on Facebook from your phone or desktop. Facebook will let you know when balances change by sending a real-time notification to your phone," Facebook said.

The rollout will be gradual for Facebook users in the United States, which explains why we didn't see the gift cards during this report.

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Top Comments
  • 10 Hide
    santfu , February 2, 2013 9:24 AM
    Don't use or give gift cards. Most are never fully spent it's just free money for companies. Give real money instead, can be used anywhere for anything!
Other Comments
  • 10 Hide
    santfu , February 2, 2013 9:24 AM
    Don't use or give gift cards. Most are never fully spent it's just free money for companies. Give real money instead, can be used anywhere for anything!
  • 8 Hide
    susyque747 , February 2, 2013 10:21 AM
    Ok all you Tools & Fools, run out and get one. Facebook & Twitter are for Losers, the sheep who do what is told of them from the elites.
  • Display all 10 comments.
  • -4 Hide
    vigorvermin , February 2, 2013 3:02 PM
    I actually think this is a great idea. It's a pain to keep track of balances and manage 5 - 6 gift cards in my wallet. One card that parents or friends can load on their gift to would be awesome, and managing it through facebook is way easier then entering a 17 digit pin number on a automated service.

    Haters gonna hate though.
  • 6 Hide
    derekullo , February 2, 2013 4:53 PM
    "Here's a good way to send money without actually sending money."

    You could always send Monopoly money
  • 0 Hide
    TheBigTroll , February 2, 2013 6:34 PM
    i think chinese people have figured that out when they give birthday presents. its always a red pocket with some cash
  • 0 Hide
    theLiminator , February 2, 2013 9:22 PM
    The only time i would get a gift card is when there is a discount on the gift card, so if you're planning to spend money at that place already, you're saving some money,
  • 0 Hide
    abbadon_34 , February 3, 2013 12:06 AM
    Any sec the scams and money laundering via Facebook will start appearing
  • 1 Hide
    otacon72 , February 3, 2013 1:19 AM
    I trust Facebook with my data about as much as I trust Google.
  • 0 Hide
    virtualban , February 4, 2013 6:57 AM
    santfuDon't use or give gift cards. Most are never fully spent it's just free money for companies. Give real money instead, can be used anywhere for anything!

    Reminds me of that episode of the Simpsons, where they were at the Itchy & Scratchy park and got park money outside the door, and found out inside that the shops were not accepting park money.
  • 1 Hide
    RabidFace , February 4, 2013 2:06 PM
    santfuDon't use or give gift cards. Most are never fully spent it's just free money for companies. Give real money instead, can be used anywhere for anything!

    A lot of states are now actually giving you cash if your gift cards are less than $5.00. California has to redeem for cash if less than $10.00.

    http://www.ncsl.org/issues-research/banking/gift-cards-and-certificates-statutes-and-legis.aspx(this was just a quick google search because I heard about this a few years ago)
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