Facebook is inching even further into retail space with the introduction of a new gift card that can handle multiple balances. Starting Thursday, Facebook users can log on and purchase this Discovered-powered card, which is then physically delivered to the recipient. However, for now, it only supports four businesses: Jamba Juice, Olive Garden, Sephora, and Target.
To purchase one of these cards, users must direct themselves to the Facebook Gifts page. The new cards are found under the obvious Gift Cards & Digital category, but as of this writing were not present. Facebook indicated that Target, Olive Garden and the other two will be individually listed among Starbucks, iTunes, Hulu Plus and other current offerings.
Once the actual retailer is chosen, the sender determines the amount to be placed on the card. "Your friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later. As soon as it arrives, your friend can use the card at the retailer you've chosen for the amount you’ve gifted," Facebook said.
This option is ideal for parents who want to send money to their college-bound kids without actually sending them cash, or when other remote friends and/or family members need a little help in the grocery department. The card is reusable, thus the sender can add funds to all four business if needed. That means a single card could have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.
"You can view your gift balances in your account settings on Facebook from your phone or desktop. Facebook will let you know when balances change by sending a real-time notification to your phone," Facebook said.
The rollout will be gradual for Facebook users in the United States, which explains why we didn't see the gift cards during this report.