Whoops!
During last month's BlackBerry 10 event, Alicia Keys' music was chosen when demonstrating certain features and eventually the reason for this was revealed. Later on in the event, the company announced that the singer had been hired as the company's new global creative director. At the time, many people wondered whether Alicia's role at the event was a genuine effort to help BlackBerry on the road to 'cool' or if it was just another superficial celebrity endorsement. While that question still remains, it's safe to say Alicia isn't completely exclusive in her love for the Z10.
AppleInsider reports that a tweet recently appeared on Alicia's timeline that had been sent from an iPhone. The tweet in question wasn't all that interesting, just some Drake lyrics, but the fact that it was sent from an iPhone definitely was interesting to some. Despite the fact that most of her followers likely don't know (or care) that she's supposed to be all about the Z10 nowadays, Keys deleted the 'via Twitter for iPhone' tweet. What's more, another tweet appeared claiming she had been hacked and remains on her feed.
"What the h*ll?!!!! Looks like I've been hacked... I like @Drake but that wasn't my tweet :-(" she wrote.
Beyond that, she hasn't commented on her use of an iPhone though she was actually questioned on it on BB10 launch day. Someone at the New York event noticed that she had been using an iPhone as recently as a week before the launch and asked her what phone she had been using during her break from RIM/BlackBerry devices. According to TechCrunch, Keys said it wasn't important what phone she had been using. Something tells us it matters a great deal more now.

But the fact that she accepted the contract to be BlackBerry's ambassador means that she CANNOT be caught like this - it will only tarnish Blackberry's reputation.
This isn't an advertisement. This is a JOB.
Her JOB is to promote Blackberry, not make 'oopsies' like these then try to cover them up.
Then what's the point of spending those dollars on her?
Oh wait.
Someone call Woz and see who cares.
Blackberry may be in trouble. You would think that this would be clearly spelled out for Miss Keys.
This made my day
But the fact that she accepted the contract to be BlackBerry's ambassador means that she CANNOT be caught like this - it will only tarnish Blackberry's reputation.
This isn't an advertisement. This is a JOB.
Her JOB is to promote Blackberry, not make 'oopsies' like these then try to cover them up.
Then what's the point of spending those dollars on her?
Well - How about just building a better product that people will use - Google, Apple, and MS all manage to get by without celebrity (who have no IT knowledge) spokespeople...
What about spelling? People still failing at this?
You pecked out that message on your iphone or android's virtual keyboard I assume.
To regular people, yes. But she isn't quite regular people, she's a celebrity, she has a publicist, she has a manager they should have thought of exactly what you mention and if she had said something along those lines from day one, then this topic wouldn't have legs. The story is now out and no matter what she says now, the story probably has its own legs now.
Which means she has the IQ of a houseplant and would promote Zyklon-B in Germany if you paid her enough, she needs the publicist and the manager to make sure she wears whatever brand of running shoe she is being endorsed for this week
...
She clearly sent the tweet herself because she is dimwitted and the "ZOMG I'm hacxed" comment is her handlers desperately backpedalling before BB asks for it's money back
Yeah, I guess she needed the money fast so sold the only thing of value with all her personal details still on it...
Wait a moment, scrub that thought