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BlackBerry Creative Director Caught Tweeting from iPhone

By - Source: AppleInsider | B 16 comments

Whoops!

During last month's BlackBerry 10 event, Alicia Keys' music was chosen when demonstrating certain features and eventually the reason for this was revealed. Later on in the event, the company announced that the singer had been hired as the company's new global creative director. At the time, many people wondered whether Alicia's role at the event was a genuine effort to help BlackBerry on the road to 'cool' or if it was just another superficial celebrity endorsement. While that question still remains, it's safe to say Alicia isn't completely exclusive in her love for the Z10.

AppleInsider reports that a tweet recently appeared on Alicia's timeline that had been sent from an iPhone. The tweet in question wasn't all that interesting, just some Drake lyrics, but the fact that it was sent from an iPhone definitely was interesting to some. Despite the fact that most of her followers likely don't know (or care) that she's supposed to be all about the Z10 nowadays, Keys deleted the 'via Twitter for iPhone' tweet. What's more, another tweet appeared claiming she had been hacked and remains on her feed.

"What the h*ll?!!!! Looks like I've been hacked... I like @Drake but that wasn't my tweet :-(" she wrote.

Beyond that, she hasn't commented on her use of an iPhone though she was actually questioned on it on BB10 launch day. Someone at the New York event noticed that she had been using an iPhone as recently as a week before the launch and asked her what phone she had been using during her break from RIM/BlackBerry devices. According to TechCrunch, Keys said it wasn't important what phone she had been using. Something tells us it matters a great deal more now.

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Top Comments
  • 16 Hide
    master_chen , February 12, 2013 3:04 PM
    FIRED.
  • 14 Hide
    kenyee , February 12, 2013 3:14 PM
    LOL. I vote fire her. MegaFAIL :-)
  • 10 Hide
    sylvez , February 12, 2013 3:38 PM
    Nobody said she HAS to use the Blackberry.
    But the fact that she accepted the contract to be BlackBerry's ambassador means that she CANNOT be caught like this - it will only tarnish Blackberry's reputation.
    This isn't an advertisement. This is a JOB.
    Her JOB is to promote Blackberry, not make 'oopsies' like these then try to cover them up.
    Then what's the point of spending those dollars on her?

Other Comments
    Display all 16 comments.
  • 16 Hide
    master_chen , February 12, 2013 3:04 PM
    FIRED.
  • 14 Hide
    kenyee , February 12, 2013 3:14 PM
    LOL. I vote fire her. MegaFAIL :-)
  • 0 Hide
    Tekkaman , February 12, 2013 3:24 PM
    Yeah because everybody uses a single phone/OS.

    Oh wait.

    Someone call Woz and see who cares.
  • 10 Hide
    keither5150 , February 12, 2013 3:36 PM
    She is too stupid to be a director of anything. That is like a creative director for Ford, driving a Toyota. People that work for companies like Apple, Samsung, Sony, Rim..... should be instantly fired for using the competitions products. Not fired for actually using them, fired for being too stupid to know why it's wrong.

    Blackberry may be in trouble. You would think that this would be clearly spelled out for Miss Keys.

    This made my day
  • 10 Hide
    sylvez , February 12, 2013 3:38 PM
    Nobody said she HAS to use the Blackberry.
    But the fact that she accepted the contract to be BlackBerry's ambassador means that she CANNOT be caught like this - it will only tarnish Blackberry's reputation.
    This isn't an advertisement. This is a JOB.
    Her JOB is to promote Blackberry, not make 'oopsies' like these then try to cover them up.
    Then what's the point of spending those dollars on her?

  • 8 Hide
    keither5150 , February 12, 2013 3:40 PM
    I would have great respect for Rim if they fired her. That would show that Rim has stones.
  • -4 Hide
    frank_drebin , February 12, 2013 3:43 PM
    what blackberry? people still using this outdated techmology :) 
  • 3 Hide
    sundragon , February 12, 2013 4:24 PM
    Bwhahahaha, fail!

    Well - How about just building a better product that people will use - Google, Apple, and MS all manage to get by without celebrity (who have no IT knowledge) spokespeople...
  • 3 Hide
    Northwestern , February 12, 2013 4:34 PM
    frank_drebinwhat blackberry? people still using this outdated techmology

    What about spelling? People still failing at this?
  • -2 Hide
    raytseng , February 12, 2013 5:00 PM
    frank_drebinwhat blackberry? people still using this outdated techmology


    You pecked out that message on your iphone or android's virtual keyboard I assume.
  • -2 Hide
    dgingeri , February 12, 2013 5:22 PM
    She probably sold or gave away her old iPhone without wiping it first, and someone else put that tweet up with her account through that old phone. It happens all the time to regular people.
  • 3 Hide
    engrcat , February 12, 2013 5:25 PM
    ♫This girl is so fired!♫
  • 1 Hide
    Anonymous , February 12, 2013 7:07 PM
    I love my iPhone, but clearly,she can't be doing this. Don't endorse anything you don't believe in or would not use.
  • 2 Hide
    ven1ger , February 12, 2013 8:18 PM
    dgingeriShe probably sold or gave away her old iPhone without wiping it first, and someone else put that tweet up with her account through that old phone. It happens all the time to regular people.


    To regular people, yes. But she isn't quite regular people, she's a celebrity, she has a publicist, she has a manager they should have thought of exactly what you mention and if she had said something along those lines from day one, then this topic wouldn't have legs. The story is now out and no matter what she says now, the story probably has its own legs now.
  • 3 Hide
    back_by_demand , February 12, 2013 9:03 PM
    ven1gerBut she isn't quite regular people, she's a celebrity

    Which means she has the IQ of a houseplant and would promote Zyklon-B in Germany if you paid her enough, she needs the publicist and the manager to make sure she wears whatever brand of running shoe she is being endorsed for this week
    ...
    She clearly sent the tweet herself because she is dimwitted and the "ZOMG I'm hacxed" comment is her handlers desperately backpedalling before BB asks for it's money back
  • 1 Hide
    EddieLomax , February 13, 2013 9:35 AM
    dgingeriShe probably sold or gave away her old iPhone without wiping it first, and someone else put that tweet up with her account through that old phone. It happens all the time to regular people.


    Yeah, I guess she needed the money fast so sold the only thing of value with all her personal details still on it...

    Wait a moment, scrub that thought ;) 
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