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NPD: Android is Top Selling U.S. Smartphone OS

- By - Source : Tom's Guide US

Android is going from strength to strength thanks to phones from HTC and Motorola.

It's been a really good week for Google's Android team. First there were reports from both Nielsen and Canalys, which both touted Android's growth over rivals like iOS and BlackBerry. Then, carriers began rolling out Froyo to EVO 4G and DROID owners. Yesterday, Google CEO Eric Schmidt revealed that they're activating 200,000 Android phones per day, and now NPD is calling it the top-selling smartphone OS in the United States.

NPD yesterday announced in a press release that Motorola's DROID and a long list of HTC devices have driven Android to the top spot in the smartphone OS market, knocking Research In Motion's BlackBerry OS to second place. In fact, Q2 2010 represents the first quarter since Q4 2007 that BlackBerry wasn't on top in the U.S.

"For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers," said Ross Rubin, executive director of industry analysis for NPD. "While the Google-developed OS took market share from RIM, Apple's iOS saw a small gain this quarter on the strength of the iPhone 4 launch."

So RIM is suffering, but will things get better now that BlackBerry 6 and the Torch has been announced? Apparently not. Rubin says the Torch's 3.2-inch display is too small to compete with the larger screen devices (think the EVO 4G and Droid Incredible).

According to NPD, the best selling Android devices this quarter were:

  • Motorola Droid
  • HTC Droid Incredible
  • HTC EVO 4G
  • HTC Hero
  • HTC Droid Eris
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matt87_50 08/06/2010 2:37 AM
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yay Android! boo iphone!!

adikos 08/06/2010 2:57 AM
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awesome, maybe everyone will get the hint and actually make/advertise they have an android app instead of catering only to iphones. so sick of hearing it considering how many android phones are in the market.

eklipz330 08/06/2010 3:14 AM
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i love me some competition =D

daveola 08/06/2010 3:36 AM
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daveola 08/06/2010 3:48 AM
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BREAKING NEWS!

"GM sells more vehicles this year than Aston Martin"

You don't say.......

TheZander 08/06/2010 4:09 AM
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This is not surprising AT ALL. With the iPhone locked to one carrier, what the heck did we all expect??? What did Apple expect? Android has MULTIPLE DEVICES on virtually every carrier! Many have been clamoring relentlessly for an iPhone or at least something like it with decent functionality that's easy to use but without being on AT&T. AT&T has ZERO service in many areas I travel to where T-Mobile and Verizon both have coverage. The obvious choice for the millions in this category, or with Sprint perhaps, is to get an Android phone.

1. Easy to use (easier than Windows Mobile at least)
2. Huge app library, with many cheap/free apps
3. Multimedia functions
4. Exchange
5. Vast showcasing of devices fitting many different lifestyles (which Apple seriously lacks!) on every major network.

As a consumer I enthusiastically celebrate a new contender's very serious (and successful) arrival!!

dheadley 08/06/2010 4:10 AM
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fivewall 08/06/2010 5:20 AM
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dheadley :
I have to agree with daveola on this one. When you have a half dozen of the top phone makers all producing multiple models of phones and releasing them to pretty much every single carrier there is, if they didn't at some point overtake the single company that only refreshes the single model of phone once a year then there is something very, very wrong. If Android(as in what 20+ phones now combined) did not outsell the iPhone (4th generation but only two actively sold now) if would qualify as the biggest flop in the history of cellular phones. But also they are comparing all Android (OS) devices sold to this point against just iPhone numbers and not iOS numbers. Dell Streak type "way too big to really be a primary phone" sales should not be counted as a phone sale for Android. Or you should count iPod and iPad sales also in Apples total as they can do VOIP calls etc and are about as useful as one of those other devices as a everyday phone. Windows Mobile user here so I don't care which of the two "wins" in the end personally, but people seam to lack all common sense when they trumpet these numbers. 20 beating 1, yawn!!! now if it was 1 beating 20 the other side just might have something worth talking about.



Well, that 1 was beating everyone else (smartphone wise) up until now. Winmo also has a crap ton of devices on a crap ton of networks and apple has been crushing them. Also the dell streak? is that even out? and if so, I can't imagine anyone buying them, maybe I'm wrong but I see that thing going the way of the Kin.

bison88 08/06/2010 5:20 AM
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Actually switching to either the HTC Incredible or Motorola Droid X if it's available tomorrow when I stop by the Verizon stoore and cancel my AT&T contract. AT&T asked why I decided not to re-up and I told them flat out "It was because I joined with you because 2 years ago you kept up with the best phones, and now you brush the entire market aside to promote the iPhone."

firedust 08/06/2010 6:33 AM
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I think the main reason android has sold so well is because every fourth commercial on TV is about how awesome they are. I can't imagine how much they must have spent on their ad campaign.

The Greater Good 08/06/2010 6:59 AM
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I just went from a 1st gen iPhone (got for free) to a Samsung Galaxy S. Got it last night and I must say... it's friggin awesome! I'm so glad I can delete iTunes and get all the Apple shitware off my Windows 7 PC.

unrealpinky 08/06/2010 7:07 AM
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This is simply history repeating itself. Apple lost out on the pc market to IBM not because they had a crappy product, but rather IBM had the foresight to license their pc decades ago. So pc's dominated the market because of the multitudes of companies adopting the license and manufacturing PCs. I guess Steve never learned from history.

eddieroolz 08/06/2010 7:30 AM
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Not surprised. I don't give a damn about Apple, but I'm a bit sad to see RIM lose market share, because I think they have a really good product that focuses on the important parts of a phone - security and usability.

house70 08/06/2010 2:35 PM
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this is a comparison of OS'es, not devices. Being able to put an open OS on more than one device. That's why an open OS will always be better. Heck, even if the license would be given to multiple manufacturers that would allow for bigger market share. But noooo, Apple has to hold on tight on everything. Well, here you go.

hufnagel 08/06/2010 3:24 PM
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In case you didn't know. Google charges no license fee to any smartphone manufacturer for using it's GNU, open source, Android OS. So while it's quickly becoming the most used mobile OS, Google makes no money from it directly.

maydaynomore 08/06/2010 3:25 PM
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daveola :
BREAKING NEWS! "GM sells more vehicles this year than Aston Martin"You don't say.......


wow, you are so ignorant. So you compare Android to GM and Apple to Aston Martin... hahahaha. LMAO!!!
With an Aston Martin you pay more, but you also get way more. With Apple you pay way more and get way less.

This is what you should have said.

BREAKING NEWS!

At $20,000 each, the Toyota camry outsells the Kia Rio!

No-brainer!

blackened144 08/06/2010 3:31 PM
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So, whats the #1 selling phone on the market?

Pei-chen 08/06/2010 4:29 PM
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The future is clearly iOS and Android's. RIM, Symbian and Windows mobile are done.

I think the final market ratio will be 30% iOS, 60% Android and 10% others. Apps market will be evenly divided as iPhone is also boosted by iPods.

ace741 08/06/2010 5:07 PM
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Gooo Droid!!

hellwig 08/06/2010 5:35 PM
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firedust :
I think the main reason android has sold so well is because every fourth commercial on TV is about how awesome they are. I can't imagine how much they must have spent on their ad campaign.


I hope that was just an observation and not a complaint. After all, how many of those stupid iPhone commercials with two morons chatting over FaceTime do we have to endure? How about those Palm Pre commercials with just that woman's head (was she wearing any clothes below the camera line?), talking about nothing basically. How about those dumb Microsoft Kin commercials "only our phone uses this software you've never heard of, doesn't that make you want our phone?".

All companies advertise, that's how they let you know their product exists. Face it, if Verizon didn't pound out those Droid commercials, Android would still be getting beat by the iPhone.

Anonymous 08/06/2010 7:09 PM
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It also didn't hurt that so many companies were giving away Android phones. Verizon was giving two for one droids.

CptTripps 08/06/2010 8:34 PM
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hufnagel :
In case you didn't know. Google charges no license fee to any smartphone manufacturer for using it's GNU, open source, Android OS. So while it's quickly becoming the most used mobile OS, Google makes no money from it directly.



They don't make money from the appstore?

hixbot 08/06/2010 8:57 PM
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The key word was "directly".
Profit from the appstore is helped by Android OS market share... but Google does not SELL the android OS was the point being made. Smartphone makers can use the OS for no license cost.

most of the apps are free anyways. remember android is an open source project. anyone can design software (apps) for it and give them away for free, or charge privately and google makes no money. google charges those developers a percent of profit only if they want to use the appstore to move their app.
One must not use the appstore to load apps onto the android OS.

MxM 08/06/2010 10:30 PM
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Android is not a phone, it is OS.

daveola 08/07/2010 7:13 AM
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blackened144 :
So, whats the #1 selling phone on the market?


Actually I'm comparing the market shares of two products. So you are the ignorant one you smartass! At no time did I say anything about either one of the items being directly compared to a particular brand. So why don't you make sure you have your facts straight next time before you let your stupidity be known.

daveola 08/07/2010 7:15 AM
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daveola :
Actually I'm comparing the market shares of two products. So you are the ignorant one you smartass! At no time did I say anything about either one of the items being directly compared to a particular brand. So why don't you make sure you have your facts straight next time before you let your stupidity be known.


Sorry, this was meant for maydaynomore.......