On Thursday the online retail giant said that consumers will be the ones who get the presents, starting with the Android version of Plants Vs. Zombies selling for just $0.99. Then on Friday, the second day in a week-long celebration, Amazon will announce two more app deals. On day three, three more new app deals will be revealed, and so on for the remainder of the celebration.
If that isn't enough fun in the goodie bag, Amazon is also awarding a Kindle Fire to eight lucky winners who enter the Amazon Appstore for Android Birthday Giveaway sweepstakes by March 31. The entry form is actually over on Facebook, requiring potential winners to "like" the page before they can enter to win. All that is needed to enter is a name, email address and phone number -- no purchase is necessary. The official rules can be accessed here.
"Customers have used the Amazon Appstore to test drive and buy millions of apps and games for their Kindle Fire and other Android devices in the first year alone," said Aaron Rubenson, director of Amazon Appstore for Android. "To thank customers for shopping with us, we worked closely with our developers to offer special discounts on some of the most popular apps all week long."
Amazon's week of discounts conveniently arrives after Google pulled the plug on its own week of price hacks. Google recently crammed its four main media branches into one network called Google Play, and thus decided to offer steep discounts each day on apps, movie rentals, books and albums for seven days. Amazon silently offered the same discounts, and there's a good chance Google will do the same throughout Amazon's birthday celebration.
According to Amazon, the Appstore has grown its selection nearly eight-fold since launch, from 4,000 apps to over 31,000 Android apps. In its first year, the most downloaded paid app in the Amazon Appstore was Cut the Rope, followed by Angry Birds (Ad-Free) and Where’s My Water? Additionally, the most downloaded free app was Angry Birds Free, followed by Netflix and Solitaire by MobilityWare. And for those who have leeched a free app every day since the store launched, you have saved nearly $1,000.
Some of the deals party attendees will see during the festivities include price cuts on Fruit Ninja, Wolfram Alpha, Splashtop Remote Desktop, Dr. Seuss’s The Shape of Me and Other Stuff, TuneIn Radio Pro, TETRIS, PAC-MAN, The Lost City, MONOPOLY, AccuWeather Platinum and Jamie Oliver’s 20 Minute Meals.