I used AI to create a deli meat-inspired watch face for my Pixel Watch 5 — and now I'm questioning everything
Just 'cause you can doesn't mean you should
I’m testing the latest Google Pixel Watch 5, and one new feature (no one really asked for) is the ability to generate customized watch faces via generative AI using your voice or a text prompt. What could possibly go wrong?
This feature is, of course, underpinned by Gemini, but is it actually any good? Well, uh, that really depends on how creative you’re feeling and your overall aesthetic preferences/sensibilities (or lack thereof).
“Teddy bears and laser beams”
Generating a customized AI watch face using the Pixel Watch 5 is surprisingly easy. You simply open the “Create Watch Face” app and tap “create your own” using either text input or voice transcription. A cellular connection or Wi-fi connection is required.
Once you submit a prompt, the process takes anywhere from ten to thirty seconds to complete. Note: In my experience, one out of five times the app rejects your prompt, especially if it is hard to understand, overly complicated, or the internet connection is weak.
The first prompt I entered was “Teddy bears and laser beams.” The results are... You decide. To me, it looks more like Pink Floyd-inspired Cheerios than what I entered. Moreover, it seems the app overly prioritizes the first bit of text you've entered as the basis for any textures that appear in the watch face.
Post-generation, the Create Watch Face app provides six options to choose from, along with the ability to create additional versions of the original prompt or start over. As of this writing, there isn’t much variety among the six initial choices.
“Raging river with jumping salmon”
The next prompt I entered was “A raging river with jumping orange salmon.” This resulted in a slightly more visually appealing result, even if it looks more like clip-art koi fish.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Ultimately, I was hoping the feature could generate a watch face with movement, like fish slowly swimming around, but it can’t. Generated watch faces are entirely static, no matter what prompt you enter. (I also tried "Fish actively swimming in a stream" to no avail.)
Should you generate a custom AI watch face on the Pixel Watch 5?
Maybe! But be prepared for slightly underwhelming, generic results... or maybe something a bit more unsettling; my third prompt, "Deli meats," resulted in the masterpiece at the intro of this article
Ultimately, in my opinion, Google already offers a ton of really amazing free watch faces that are far more feature-rich than anything the Create Watch Face app can come up with.
That said, for special occasions — like a koi fish convention — an AI watch face might be fun. Maybe just avoid the prompt “teddy bears and laser beams.”
Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.
More from Tom's Guide
- Pixel Watch 5 vs Samsung Galaxy Watch 9 — 5 key differences you need to know
- I just reviewed the Garmin Cirqa — 5 things you need to know about Garmin’s subscription-free Whoop and Fitbit Air alternative
- I trekked the Cascade Mountains with the Apple Watch Ultra 3 vs Garmin Instinct 3 vs Samsung Galaxy Watch Ultra 2 — this is the one I'd take on my next hike

Dan Bracaglia is the Tom’s Guide editorial lead for all things smartwatches, fitness trackers and outdoor gear. With 15 years of experience as a consumer technology journalist testing everything from Oura Rings to instant cameras, Dan is deeply passionate about helping readers save money and make informed purchasing decisions. In the past year alone, Dan has assessed major product releases from the likes of Apple, Garmin, Google, Samsung, Polar and many others.
An avid outdoor adventurer, Dan is based in the U.S. Pacific Northwest where he takes advantage of the beautiful surroundings every chance he gets. A lover of kayaking, hiking, swimming, biking, snowboarding and exploring, he also makes every effort to combine his day job with his passions. When not assessing the sleep tracking and heart rate accuracy of the latest tach gadgets, you can find him photographing Seattle’s vibrant underground music community.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.