Forget the $1,299 iPad Pro — this iPad just got a permanent price cut to $349

iPad 10th generation
(Image credit: Future)

The next generation of iPads have arrived, with Apple confirming huge upgrades for both the iPad Air and the iPad Pro. But a casual mention towards the end of the company's "Let Loose" event today will come as good news to those of us on more of a budget. 

While recapping the changes to Apple's premium iPad models, CEO Tim Cook confirmed the company's entry-level device is also getting a permanent price cut.

The new iPad Pro sounds like an absolute rocket ship thanks to its new OLED screen, M4 processor and a redesigned Magic Keyboard. But it also starts at $1,299 — or $1,499 if you want it with a cellular connection. 

But the humble iPad (10th gen) has just seen its price cut by a hundred bucks which brings it down to just $349. That's a real bargain considering this device offers a huge improvement over its predecessor. Gone are the large bezels, Home button and Lightning port of older iPads in favor of a 10.9-inch display, a Touch ID power button like the iPad Air and USB-C charging.

The front-facing camera has also been moved to the landscape edge, which is clearly such a good change that Apple has just done the same thing for the Air and Pro upgrades.

iPad (10th Gen) (WiFi/64GB): now $349 @ Amazon
The 10th Gen iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity and Magic Keyboard Folio support. In our iPad 10th Gen review, we said it delivers almost everything you could want in a modern tablet. 
Price check: $349 @ Best Buy | $349 @ B&H Photo

iPad (10th Gen) (WiFi/64GB): now $349 @ Amazon
The 10th Gen iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity and Magic Keyboard Folio support. In our iPad 10th Gen review, we said it delivers almost everything you could want in a modern tablet. 
Price check: $349 @ Best Buy | $349 @ B&H Photo

An affordable entry point

If you just want a basic iPad for the everyday tasks of watching the best Netflix shows or doing some light editing work, this is a great option and Apple just made it even more affordable to purchase.

There are a couple of caveats to bear in mind, before we get too carried away. The iPad (10th gen) is powered by an aging A14 Bionic processor (from the iPhone 12 Pro) which can't hold a candle to the M-series chips inside the more powerful iPads. And perhaps of more concern — that $349 price tag gets you a mere 64GB of storage. Which, in 2024, is frankly pretty ridiculous. 

If you're interested, here's the full list of specs:

Swipe to scroll horizontally
Row 0 - Cell 0 iPad 10.9-inch (2022)
Display10.9-inch (2360 x 1640) Liquid Retina
OSiPadOS 16 (pre-installed)
ChipsetA14 Bionic
Storage64GB, 256GB
Rear camera12MP
Front camera12MP with 122-degree FOV
Video qualityUp to 4K
WirelessWi-Fi 6, optional 5G

One thing to bear in mind...

iPad 10th generation in the hands browsing the iPad OS home screen

(Image credit: Future)

There's one thing I'd be remiss not to point out before you take advantage of Apple's generous price cut on this device: there may be an update incoming before the end of the year.

While Apple's "Let Loose" event didn't touch on updates to the iPad (10th gen) or the iPad mini, both devices have gone well over a year without an update. Even though Apple is likely to reserve a September event for the launch of the iPhone 16, there's an outside chance it could refresh the entry-level iPad too.

Sadly, I don't have a working crystal ball so I can't say for sure if the iPad (10th gen) will be pushed to the sidelines come the fall. But if you're in need of an extra device for work or school, then this iPad can tick a lot of boxes. And leaving your bank balance $100 healthier doesn't hurt any, either. 

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Jeff Parsons
UK Editor In Chief

Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news.

A tech journalist for over a decade, he’s travelled the world testing any gadget he can get his hands on. Jeff has a keen interest in fitness and wearables as well as the latest tablets and laptops. A lapsed gamer, he fondly remembers the days when problems were solved by taking out the cartridge and blowing away the dust.