The fact Netflix is cracking down on password sharing isn’t news, and the company has confirmed it will be advancing its efforts during 2023. Now it seems Netflix has found an unlikely ally in this fight, in the form of the British Government.
The Intellectual Property Office (IPO) has released new guidance around the subject of piracy this week. But while TorrentFreak notes that much of the document is similar to guidelines that were published in the past, this new version outright states that “password sharing on streaming services” is one of a number of things that “all break copyright law."
TorrentFreak contacted the IPO for clarification, and was given a statement that makes the situation abundantly clear: not only is password sharing technically a crime in the U.K., it may also be constituted as fraud.
“There are a range of provisions in criminal and civil law which may be applicable in the case of password sharing where the intent is to allow a user to access copyright protected works without payment. These provisions may include breach of contractual terms, fraud or secondary copyright infringement depending on the circumstances," the IPO explained.
The U.K.'s Crown Prosecution Service notes that using “services of a members’ club without paying and without being a member” is a clear-cut case of fraud. As is “chargeable data or software over the internet without paying.” Both of these examples could apply to sharing a Netflix password, though the odds of anyone bothering to prosecute you for sharing a Netflix password with your brother are pretty slim.
The U.K. is just one country, and not a particularly big one, but it doesn’t discount the fact that password sharing could constitute fraud in other places. The U.S. is one notable example, with a federal appeals court reaffirming that password sharing could qualify as a crime back in 2016.
Rights holders tend to protect their content and copyright by any means necessary. In the past that’s led to individuals being threatened with lawsuits over alleged copyright infringement. Whether a streaming service would pursue criminal charges and prosecution is another matter.
The amount of backlash would make the situation a PR nightmare, especially since Netflix appeared to be encouraging password sharing as recently as 2017. Still, sharing passwords beyond your household is against the Netflix terms of service, and the company can take action against you and your account.
That said, pointing out that password sharing could technically be a crime is the perfect justification for cracking down on it. Netflix may have previously admitted that money was the deciding factor, but it wouldn’t be surprising to see some sort of awareness campaign in the near future. Something that can be summed up as: “sharing your password is actually a crime, so you better cut that out.”
Netflix has been testing ways to crack down on password sharing over the past few months. Multiple countries in Latin America have been involved, with various different “solutions” to the issue. These range from having users declare their home devices and asking suspected password sharers to pay $3 a month more to continue. Netflix has even offered sharers the option to transfer their profiles to brand new (paying) accounts so they don’t lose their watch lists and viewing history.
We don’t know how or when Netflix will be expanding its password sharing crackdown to the U.S. and other regions — just that it will be increasing its efforts in 2023. And, considering the company technically has the law on its side, don’t be surprised if Netflix tries to make a very big deal out of it.