Right now you can get the Sony Bravia XR A80J 55" for just $1,299 at Best Buy that's a massive $600 off the previous price of $1,899. It's a pretty good amount of savings.
You can do even better if you decide you're OK with buying from a third-party retailer: you can find the Sony 55" A80J OLED with a soundbar, subwoofer and mounting bracket for $1,097 on Amazon.
Note that the seller is Beach Camera Same Day Shipping and not Amazon on that deal, so be sure you know what you're getting into before you click buy.
Sony Bravia XR A80J OLED 55":
$1,899 $1,299 @ Best Buy
This 55-inch Sony Bravia OLED TV is packed with the latest features any leading TV should have: HDR, a 120 Hz refresh rate, ATSC 3.0 tuner, Google TV streaming and Sony's own Bravia Core service.
Importantly it also gets the fundamentals right. An incredible picture is matched with precise audio, rounding out one of the best OLED TVs.
But why do we rate it so highly? It's simple really, the Sony Bravia XR A80J OLED takes a 'yes and' approach to the top features we look for in a TV. It has HDR, 120HZ compatibility great for gaming, 4K upscaling for non-native content, and runs on the excellent Google TV system which our reviewer described as "a significant step up from Android TV, with an interface that is notably cleaner, more useful, and better at surfacing content you’ll want to watch."
Sony's audio team has come up trumps with Sony’s Acoustic Surface Audio+ technology turning the screen itself into a speaker, while still keeping it sleek and slim.
While the out of the box picture is excellent we found in our review that it takes some playing with settings to achieve the best results, when it comes to presets we recommend using the 'custom' mode for the best all-around results.
The Sony Bravia XR A80J OLED was one of our favorite TVs even at its launch price of $2,500, so with the Black Friday discount, we have absolutely no problems recommending it.
If you're looking for other great deals check out our Black Friday deals live blog where we keep you in the know with the best prices as they pop up in the build-up to Black Friday.
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Andy is Tom’s Guide’s Trainee Writer, which means that he currently writes about pretty much everything we cover. He has previously worked in copywriting and content writing both freelance and for a leading business magazine. His interests include gaming, music and sports- particularly Formula One, football and badminton. Andy’s degree is in Creative Writing and he enjoys writing his own screenplays and submitting them to competitions in an attempt to justify three years of studying.