Sonos launches Sonos Play and Era 100 SL speakers — specs, price and what’s new

Sonos has announced two new speakers today, its first new products of 2026, following a whisper-quiet 2025 and a tumultuous 2024. The two products — Sonos Era 100 SL and Sonos Play — look set to shore up the company's product line by offering affordability and portability.

The Sonos Era 100 SL handles the former. It's essentially a cheaper version of the Sonos Era 100, stripping out the mic and paring down the features to serve as a new entry point to the ecosystem. Sonos is pricing this speaker at USD $189 / GBP £169 / EUR €199 / AUD $289 with pre-orders going live today and general availability on March 31.

Far more interesting, however, is the latter. The all-new Sonos Play is something of a middle-ground between the Sonos Move 2 and the Sonos Roam 2. It's loaded with both Wi-Fi and Bluetooth depending on whether you want to use it at home or out and about. There's 24 hours of battery life but Sonos also includes a wireless charging base so the Sonos Play can sit happily at home until you need to go mobile.

There's an IP67 waterproof rating, a removable fabric loop for portability and even a built-in power bank so you can use it to charge your phone. You can interact with the Sonos Play through the Sonos app or use voice control.

Spotify Connect and Apple AirPlay 2 are both supported and you can, of course, link it to any other Sonos products you also own.

The Sonos Play hits the price point between the $499 Move 2 and the $179 Roam 2 at USD $299 / GBP £299 / EUR €349 / AUD $499. Like the Era 100 SL, it's also available to pre-order from today and will go on general availability March 31.

“We believe a great sound experience shouldn’t reset every time you add something new. It should get better," said Tom Conrad, Chief Executive Officer of Sonos.

"Sonos Play and Era 100 SL are a clear expression of what Sonos does best — creating products that feel simple on the surface, but are deeply powerful because of the system behind them.”

Both the Move 2 and Roam 2 are some of the best Bluetooth speakers you can buy, so it makes sense for Sonos to do more in this category, offering a Goldilocks choice for buyers. Meanwhile, the brand has often been painted as a premium choice so bringing a new Era in at $60 is a welcome addition to the lineup in a time when everything is getting more expensive.

Providing Sonos can keep customers happy on the software side, these two new devices could be the first steps along the road to redemption for the audio company. We'll be testing both these speakers in the upcoming weeks to make sure you check back for our full review of each.

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