Things have been a little rocky for Sonos of late. Sure, the company just announced a new high-end soundbar, but it also got its app back to mostly functional after a disastrous update. And it recently launched a pair of critically acclaimed headphones that apparently didn't sell very well.
Despite the app issues and lackluster sales of the Ace headphones, Sonos is moving forward. A new report from Bloomberg's Mark Gurman claims the firm still believes in headphones enough to work on a premium model offering even better sound quality and more features than the existing Ace.
In the PowerOn Newsletter, Gurman said, "Sonos is still struggling with its high-profile attempt to crack the headphone market. I’m told that the company only sold about 200,000 units of the new Ace headphones through September. I previously reported that Sonos slashed its annual manufacturing plans from as much as 1 million units to about 10% of that."
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