Cyber Monday Sales Skyrocket By 33 Percent

4:00 PM - November 29, 2011 - By Douglas Perry - Source : IBM

Initial estimates of Cyber Monday sales are painting a promising picture for the current holiday shopping season.

IBM's Smarter Commerce service, which tracks the performance of more than 500 retailers, projects a 33 percent gain for Cyber Monday 2011 over the same day in 2010.

IBM noted that it does not reveal actual dollar volumes for the day due to contractual obligations with its partners (giving us only the 33 percent figure), but could report that the average order volume climbed from $193.24 to $198.26 and shoppers ordered an average of 7.31 items, compared to only 6.41 last year. The time spent on websites dropped from 7:47 minutes to 7:30 minutes, while the mobile shopping share jumped from 2.25 percent to 6.58 percent. The peak shopping time was at 11:05am PST.

The data suggest that Apple's iPhone and iPad are the top two mobile Cyber Monday shopping devices. Collectively, the iPhone and iPad accounted for 7.4 percent of all online retail traffic, while Android devices reached 3.2 percent.

Shoppers that used an iPad were more willing to spend than users of any other device. IBM said that iPad user sales conversion rates were 5.2 percent compared to 4.6 percent of other devices.

Social media plays a role in generating sales, but not as much as the hype surrounding Facebook and Twitter may make us believe. Links from social media networks created 0.56 percent of all online sales on Cyber Monday. 86 percent of those sales were referred by users on Facebook, IBM said.

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gavenr 11/29/2011 10:12 PM

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-2

i guess there a good amount of stupid people out there to buy apple products.

trueno07 11/29/2011 10:13 PM

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I didn't think I would be apart of the Cyber Monday thing until I found a 120$ Radeon 5850 on Ebay. Crossfire here I come.

captaincharisma 11/29/2011 10:17 PM

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umm thats ebay. its cyber monday all the time one there

FAIL

i didn't have much luck yesterday i tried to get a waffle iron but there was no way to pepper spray anyone on line ")

masterasia 11/29/2011 10:27 PM

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I didn't buy anything on Cyber Monday and I hardly bought anything on Black Friday, although I saw a lot of great deals on TVs this year and was really tempted.

gmarsack 11/29/2011 10:55 PM

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I saved SOOOO much money this past Friday and Monday...

... because I didn't buy anything. Wonder why so many people are in debt these days...

otacon72 11/29/2011 10:58 PM

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masterasia :
I didn't buy anything on Cyber Monday and I hardly bought anything on Black Friday, although I saw a lot of great deals on TVs this year and was really tempted.

Don't ever by a TV on Black Friday at a brick and mortar store. They are just dumping old inventory on the floor.

NuclearShadow 11/30/2011 1:29 AM

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Cyber Monday has been terrible for a few years now. Even worse is basically every online retailer even if they are purely online retail also has sales on Black Friday. The worthwhile sales tend to happen then and end up getting sold out leaving Cyber Monday with out any real reason to shop. Even the things that are on sale aren't any bigger % off than a normal random sale.

memadmax 11/30/2011 3:05 AM

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No kiddin....
With "cyber monday" you can shop from the convenience of your home without having to worry about:
1. Getting pepper sprayed.
2. Getting shot.
3. Getting trampled on.
4. "Occupy" protestors stopping you from getting to your wife in the store(or any similar situation)
5. Waiting in line.
6. Listening to iFanboys.
7. "Occupy" protestors chanting in the store, causing you to go deaf, and plugging ur nose from the stench of 20 unshowered bodies...
8. Screaming people over a $2 waffle iron that they will use only once!

Need I say more?