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3DS Sales Jump 260 Percent Following Price Drop

By - Source: Nintendo | B 25 comments

Nintendo in July announced that it was dropping the price of its recently-launched 3DS handheld in an effort to boost sales and it looks like the company's plan has worked.

When Nintendo dropped the price of the 3DS, we knew that sales of the handheld must not have been what the company hoped. Now that the device costs just $170, it seems more people are prepared to take the 3D gaming plunge.

Nintendo reports that sales of the 3DS have shot up more than 250 percent percent since it dropped the price of the console. When the price drop kicked in on August 12, the company sold 185,000 3DS units in the U.S. This is up 260 percent compared to the same period in July.

"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," Scott Moffitt, Nintendo of America's executive vice president of sales and marketing, said in a statement. "With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."

Nintendo announced the 3DS price cut late in July, with the new price coming into effect in the second week of August. As a result, the handheld finished out August as the number two edicated game system according to NDP.

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Top Comments
  • 21 Hide
    bak0n , September 11, 2011 7:08 PM
    It's called "the sweet spot". Something many console makers have a hard time finding.
  • 11 Hide
    ghostie , September 11, 2011 7:32 PM
    Still only available in blue or black (in UK), I have two girls who want one but hate the colours...sad but true :0)
  • 10 Hide
    cybrcatter , September 11, 2011 8:17 PM
    shanky887614its actually nintendo's sales team are uselesseverybody that has done a level buissness studies or higher should know what supply and demand are and most people know what it is

    Those graphs don't magically materialize for real world products. Even the theoretical equations in your intro econ textbook require all other variables to be held constant.

Other Comments
    Display all 25 comments.
  • 21 Hide
    bak0n , September 11, 2011 7:08 PM
    It's called "the sweet spot". Something many console makers have a hard time finding.
  • 9 Hide
    Saljen , September 11, 2011 7:15 PM
    Let's hope that Sony follows suit with the NGP. I'd pick up an NGP in a heartbeat even @ $200.
  • 11 Hide
    ghostie , September 11, 2011 7:32 PM
    Still only available in blue or black (in UK), I have two girls who want one but hate the colours...sad but true :0)
  • 1 Hide
    Manos , September 11, 2011 7:34 PM
    3DS at that price is fine I guess for what it does, even though im not so much of a handheld dude which still makes it hard to pay for such a platform. Interested though to just own I. PSVite on the other hand Id buy under 200$ maybe. Not planning on paying so much to Sony for their handheld for any reason. At the currently advertised price you buy a home console or one of the best stock OCed 560 Ti for your PC. Id rather SLI them than a handheld.
  • 5 Hide
    bin1127 , September 11, 2011 8:05 PM
    Great news for game developers. Its nice the nintendo sucked it up and repriced their console instead of whining and feet stomping about the mediocre reception at release.
  • 10 Hide
    cybrcatter , September 11, 2011 8:17 PM
    shanky887614its actually nintendo's sales team are uselesseverybody that has done a level buissness studies or higher should know what supply and demand are and most people know what it is

    Those graphs don't magically materialize for real world products. Even the theoretical equations in your intro econ textbook require all other variables to be held constant.

  • 6 Hide
    drapacioli , September 11, 2011 8:18 PM
    Just wait until Pokemon hits the console (Main game, not some cheap half-game meant to show off the technology), then sales will skyrocket. They always do, just look at the DS when it was first released.
  • 4 Hide
    overclockingrocks , September 11, 2011 8:39 PM
    $170 is definitely a sweet spot for the 3DS pricing. I'm looking into buying one soon to replace my aging DS lite and hey with some of the games that have come out SF for instance taking real advantage of the tech I think it'll be awesome. I'm also looking at PSVite and if they are anywhere under $200 I'll pick up one of those too.
  • 1 Hide
    kinggraves , September 11, 2011 9:35 PM
    Technically if they're being made at a loss as has been said before, more systems sold means they're losing more money. This can turn very profitable for them still however since they get the profits from Virtual Console sales and their 1st party titles. They probably could've moved them at 200 if they had released them with better titles to begin with.
  • 2 Hide
    alidan , September 11, 2011 10:51 PM
    you know, its hard to say what made nintendo sell more.

    actual games are coming out, and a few good ones in a short time frame.
    people may have thought the price drop wasn't permanent.
    some people who wanted a 3ds may have honestly thought the price was to much (if you aren't a mobile gamer, or cell phone "gaming" is good enough for you, you have NO say in if it was to expensive or not)

    honestly i think nintendo jumped the gun lowering the price.
    i also think they screwed the launch up with putting out shovelware and tech demos, at full price, instead of good games, of which they only had 1 at launch, and 1 a few months later, and are only just getting now.
  • 2 Hide
    thesnappyfingers , September 11, 2011 11:43 PM
    still not buying one.
  • 3 Hide
    eddieroolz , September 12, 2011 1:41 AM
    Well, I'm glad for Nintendo. $170 is certainly more reasonable than $250, in fact.
  • 0 Hide
    Wish I Was Wealthy , September 12, 2011 2:24 AM
    Well it makes sense! In times of recession,people out of work,no money,etc. Nintendo just got their act together & droped the price for this 3DS. Nintendo loses their larger profit margin,but gains a much larger sales figure to compensate for the larger profit margin loss. I wonder though if they're actually making more money than they would of,if they would of left the price at the old figure.
  • -2 Hide
    nottheking , September 12, 2011 5:03 AM
    bak0nIt's called "the sweet spot". Something many console makers have a hard time finding.

    I'd broaden that statement, to say that it's something many ELECTRONICS makers have a hard time finding... At least by intention.

    I think that it's quite possible that, if they're pursuing market dominance, electronics makers should start by first figuring out the "sweet spots" in price are, and THEN engineering a solution for each one they wish to. We'd likely wind up with consoles, etc. that overall, we'd find are a better deal for what they do. There's not that much wrong with taking this sort of "price-point first" approach; after all, it shapes a lot of major decisions are PC hardware makers, most notably AMD and nVidia when it comes to video cards.

    And it's not like trying to find some of these "Sweet spots" for gadgets is particularly hard: it's blatantly obvious, for instance, that $99US happens to be the most well-known; a "pricey" high-tech gadget will invariably sell like wildfire at that price, as HP has seen even with their deprecated TouchPads.
  • -7 Hide
    Wish I Was Wealthy , September 12, 2011 7:06 AM
    Anyway,nintendo ain't any good at making gaming devices.
  • 1 Hide
    SteelCity1981 , September 12, 2011 7:09 AM
    Wow imagine that. Putting it in the price range that most people could afford actually increases sales. Who would have thought...........
  • -2 Hide
    Wish I Was Wealthy , September 12, 2011 9:54 AM
    Your spot on! Nikkidpartypooper. Just so spot on!
  • 2 Hide
    de_com , September 12, 2011 10:40 AM
    Are "Wish I Was Wealthy" and "Nikkidpartypooper" the same person or just rimming each other ? Both have been all over the forums agreeing with each other and liking each other up.
    Anyone else getting tired of this BS.............................
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