Nintendo in July announced that it was dropping the price of its recently-launched 3DS handheld in an effort to boost sales and it looks like the company's plan has worked.
When Nintendo dropped the price of the 3DS, we knew that sales of the handheld must not have been what the company hoped. Now that the device costs just $170, it seems more people are prepared to take the 3D gaming plunge.
Nintendo reports that sales of the 3DS have shot up more than 250 percent percent since it dropped the price of the console. When the price drop kicked in on August 12, the company sold 185,000 3DS units in the U.S. This is up 260 percent compared to the same period in July.
"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," Scott Moffitt, Nintendo of America's executive vice president of sales and marketing, said in a statement. "With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."
Nintendo announced the 3DS price cut late in July, with the new price coming into effect in the second week of August. As a result, the handheld finished out August as the number two edicated game system according to NDP.