Facebook is a 'Social Network of The Past', Says Google

Bradley Horowitz, Google+'s VP of product, has expressed his dissatisfaction with social network leader Facebook, stressing that it's "pissing off users".

He stated that Facebook has had its day, branding it a "social network of the past". Horowitz noted the predominant reason of what's supposedly killing Facebook is solely due to its intrusive advertisements.

"I'm trying to communicate in that sacred space of social connection. It doesn't matter if I 'Like' the sandwich, it doesn't matter if it's personalised with my favourite mustard, that is the wrong moment to try and dangle [it] in front of me. There is a time and place for sandwiches. It's called lunch at a restaurant."

He added that Facebook's advertisement strategy of "jamming" ads into user's news streams is "pissing off users and frustrating brands".

Horowitz stressed that Google's utilization of social recommendations with its own social network, Google+, rather than solely ads is a more "holistic" approach.

Often referred to a ghost town, Google+'s user stats includes 400 million registered users, he noted, with 100 million from that figure visiting the mobile app or website at least once a month.

Facebook had announced last month that its social networking service has exceeded 1 billion users, 600 million of which are mobile users.

 

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  • Google Plus is a "Social Network that no one uses" says every who made an account and hasn't looked at it in the last 6 months.

    Google just wants us to make accounts to get more user info
    23
  • If youtube is something to go by, then google+ will also turn annoying.

    There are FAR too many advertisements on youtube now...
    16
  • Google+ died on its birthday
    16
  • Other Comments
  • Google Plus is a "Social Network that no one uses" says every who made an account and hasn't looked at it in the last 6 months.

    Google just wants us to make accounts to get more user info
    23
  • If youtube is something to go by, then google+ will also turn annoying.

    There are FAR too many advertisements on youtube now...
    16
  • If you are one of those people that think Facebook is a security issue (like me), then Google+ is even less appealing.

    I'm not interested in using a service that claims ownership of every word I post using it.
    13