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Facebook is a 'Social Network of The Past', Says Google

By - Source: TechRadar | B 31 comments

Social network is "pissing off users".

Bradley Horowitz, Google+'s VP of product, has expressed his dissatisfaction with social network leader Facebook, stressing that it's "pissing off users".

He stated that Facebook has had its day, branding it a "social network of the past". Horowitz noted the predominant reason of what's supposedly killing Facebook is solely due to its intrusive advertisements.

"I'm trying to communicate in that sacred space of social connection. It doesn't matter if I 'Like' the sandwich, it doesn't matter if it's personalised with my favourite mustard, that is the wrong moment to try and dangle [it] in front of me. There is a time and place for sandwiches. It's called lunch at a restaurant."

He added that Facebook's advertisement strategy of "jamming" ads into user's news streams is "pissing off users and frustrating brands".

Horowitz stressed that Google's utilization of social recommendations with its own social network, Google+, rather than solely ads is a more "holistic" approach.

Often referred to a ghost town, Google+'s user stats includes 400 million registered users, he noted, with 100 million from that figure visiting the mobile app or website at least once a month.

Facebook had announced last month that its social networking service has exceeded 1 billion users, 600 million of which are mobile users.

 

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Top Comments
  • 23 Hide
    SneakySnake , November 29, 2012 6:37 PM
    Google Plus is a "Social Network that no one uses" says every who made an account and hasn't looked at it in the last 6 months.

    Google just wants us to make accounts to get more user info
  • 16 Hide
    bharatwd , November 29, 2012 7:07 PM
    Google+ died on its birthday
  • 16 Hide
    balev , November 29, 2012 6:39 PM
    If youtube is something to go by, then google+ will also turn annoying.

    There are FAR too many advertisements on youtube now...
Other Comments
    Display all 31 comments.
  • 23 Hide
    SneakySnake , November 29, 2012 6:37 PM
    Google Plus is a "Social Network that no one uses" says every who made an account and hasn't looked at it in the last 6 months.

    Google just wants us to make accounts to get more user info
  • 16 Hide
    balev , November 29, 2012 6:39 PM
    If youtube is something to go by, then google+ will also turn annoying.

    There are FAR too many advertisements on youtube now...
  • 13 Hide
    Marcus52 , November 29, 2012 6:48 PM
    If you are one of those people that think Facebook is a security issue (like me), then Google+ is even less appealing.

    I'm not interested in using a service that claims ownership of every word I post using it.
  • 6 Hide
    jupiter optimus maximus , November 29, 2012 6:49 PM
    balevIf youtube is something to go by, then google+ will also turn annoying.There are FAR too many advertisements on youtube now...

    Just use the add-ons AdBlock, NoScript, Ghostery, Request Policy and you will never see advertisements again, ever.
  • 3 Hide
    Usersname , November 29, 2012 6:55 PM
    Google+...Giggle++
  • 2 Hide
    gm0n3y , November 29, 2012 6:56 PM
    I don't have a Facebook account, but Google+ is a bit of a ghost town. It has gotten a little better for me since a bunch of my friends and family have been forced to use it if they want to contact me online. The G+ interface is really good, better than what I've seen of Facebook. Of course if everyone and their dog gets a G+ account I may have to abandon that as well. The main reason I like G+ is that few people use it.
  • -4 Hide
    TunaSoda , November 29, 2012 7:03 PM
    1 in 12 people in the world are on FaceBook... you wish G+
  • -2 Hide
    bllue , November 29, 2012 7:06 PM
    Social networking is dead as a whole. We'll probably see something new come up and get the attraction of people. For now I don't think anyone would even go to G+, there's just no reason to.
  • 16 Hide
    bharatwd , November 29, 2012 7:07 PM
    Google+ died on its birthday
  • 11 Hide
    j2j663 , November 29, 2012 7:12 PM
    Look its the pot calling the kettle black. Except Google+ is a really tiny pot and Facebook is a really big kettle.
  • -3 Hide
    kellybean , November 29, 2012 7:19 PM
    Facebook is for Tools & Fools and so it Twitter and Google+
  • 9 Hide
    masterasia , November 29, 2012 7:34 PM
    I like the idea of Google+. Constant feeds about topics you're interested in. I like Google Hangout so that's the main reason why have a Google+ account. Other than that, I can care less. I hate it that Google suggests people I don't even know to be part of my circles, and they show up all the time. How do I disable that?

    I also have a Facebook and Twitter account. I only signed up on Facebook because I'm a developer. I don't post on Facebook unless it's to showoff a new expensive tech toy I just got. I don't send friend requests, but will accept friend requests from people I know. I also hide myself from the public. Fuck Facebook!

    Twitter never really caught my eye. I can careless what people are thinking. I don't need to know what they are doing every hour of they day.

    Call me old fashion, but I'm just not into Social Media. If it doesn't die soon, I'll have no choice but to join in all the fun someday because rumor has it, that in the future, your internet profile will be considered when you're applying for a job.
  • 7 Hide
    jn77 , November 29, 2012 7:46 PM
    Exactly..... I stopped using UTube because if I wanted to watch commercials all day, I would turn my tv on.
  • -4 Hide
    tomaz99 , November 29, 2012 7:52 PM
    balevIf youtube is something to go by, then google+ will also turn annoying.There are FAR too many advertisements on youtube now...


    Then you may have to pay to upload massive amounts of videos. While I may find your videos of your cat playing with a ball of yarn for 10 minutes cute...or your kids slipping on ice entertaining...I don't see how everything can/should be free.

    If it were "my" site i'd look to recoup the costs :) 
  • -3 Hide
    internetlad , November 29, 2012 7:56 PM
    Windows "OS of the past" claims Apple.
  • 11 Hide
    internetlad , November 29, 2012 7:57 PM
    Wait a minute. . .

    HOLY SHIT AN ARTICLE BY ZAK ISLAM THAT ISN'T ABOUT APPLE!
  • 2 Hide
    internetlad , November 29, 2012 8:00 PM
    tomaz99Then you may have to pay to upload massive amounts of videos. While I may find your videos of your cat playing with a ball of yarn for 10 minutes cute...or your kids slipping on ice entertaining...I don't see how everything can/should be free.If it were "my" site i'd look to recoup the costs


    They do, through advertising.

    like the banner ads on the front page, the 5-30 second ads while watching videos and the ads inside the music videos you watch (justin beiber talking on a samsung smartphone)

    they aren't hemmorhaging money on youtube by any means.
  • 2 Hide
    sliem , November 29, 2012 8:10 PM
    If you stopped watching YT, what do you use?
  • 0 Hide
    techy74 , November 29, 2012 9:04 PM
    I see a lot of 'like us on Facebook ' until i see any 'add us on Google +1' , Facebook will still be number 1. It is very rare to see any reference to +1 (even if everyone with a gmail account already is on +1.
  • 3 Hide
    Gundam288 , November 29, 2012 9:09 PM
    sliemIf you stopped watching YT, what do you use?

    redtube?
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