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Apple Had Over One Year Left on Google Maps Contract

By - Source: The Verge | B 42 comments

Apple terminated its contract with Google early, believing Google Maps to be falling behind.

By now, you've probably heard over and over again about how much Apple's iOS 6 Maps application failed. Apparently Apple was just as surprised as we were. According to a source that spoke with the folks over at The Verge, Apple and Google still had another year left on their licensing contract. Meaning, Apple could have kept Google Maps for its iOS 6 and iPhone 5 launch, it just decided not to.

In what would certainly become a decision they later regretted, Apple decided to create its own app. According to the source, Apple felt Google's maps application was falling behind, particularly noting the absence of turn-by-turn navigation. Seeing as how Android is Apple's biggest competition, it makes sense for the company to launch its own maps application, as long as it can compete.

Unfortunately for Apple, the iOS 6 maps isn't quite ready to compete with Google Maps. But hey, if they can poach a few of those Google Maps developers, maybe the app will have a chance after all!

 

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  • 26 Hide
    house70 , September 27, 2012 5:41 PM
    busuanThere are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.And, since when people curse a phone because it's not a good GPS/Nav device?

    To answer your question, it's been going on since the advent of smartphones that fail to do what they claim to do. you see, the way you put it, this is JUST a phone, hence expectations are too high. But it's not; it's touted as THE smartphone to have by it's manufacturer and it's fan base, something that just works.
    Well, it doesn't work. That's why people get pissed.
  • 21 Hide
    restatement3dofted , September 27, 2012 5:44 PM
    busuanAnd, since when people curse a phone because it's not a good GPS/Nav device?


    Since companies started marketing smart phones as GPS/navigation devices? These companies are making GPS functions a main selling point of these devices, and so it makes perfect sense that people would complain when those features don't work as advertised.
  • 18 Hide
    michaelssw , September 27, 2012 5:47 PM
    someone hit 88 mph on that road
Other Comments
  • 26 Hide
    house70 , September 27, 2012 5:41 PM
    busuanThere are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.And, since when people curse a phone because it's not a good GPS/Nav device?

    To answer your question, it's been going on since the advent of smartphones that fail to do what they claim to do. you see, the way you put it, this is JUST a phone, hence expectations are too high. But it's not; it's touted as THE smartphone to have by it's manufacturer and it's fan base, something that just works.
    Well, it doesn't work. That's why people get pissed.
  • 16 Hide
    ELMO_2006 , September 27, 2012 5:43 PM
    Well it's kind of ironic that Apple would dump Google Maps with one year left in the contract, but then Apple to have it's Maps app fail so miserably.
    If Apple buried it's pride, it could have kept Google Maps for the remaining year thus to provide Apple the necessary time to polish off the app instead of submitting a half baked app!
  • 21 Hide
    restatement3dofted , September 27, 2012 5:44 PM
    busuanAnd, since when people curse a phone because it's not a good GPS/Nav device?


    Since companies started marketing smart phones as GPS/navigation devices? These companies are making GPS functions a main selling point of these devices, and so it makes perfect sense that people would complain when those features don't work as advertised.
  • 18 Hide
    michaelssw , September 27, 2012 5:47 PM
    someone hit 88 mph on that road
  • 15 Hide
    hexiv , September 27, 2012 5:47 PM
    Maybe I don't understand what turn-by-turn navigation is, but doesn't Google Maps/Navigator have that? I use it all the time...and have been using it since my Galaxy S a few years ago...I have an SIII now.
  • 15 Hide
    therabiddeer , September 27, 2012 5:52 PM
    busuanThere are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.And, since when people curse a phone because it's not a good GPS/Nav device?

    I use my phone as my GPS as do tons of other people. If your phone suddenly has horrible GPS, then you lose a huge functionality.
  • 10 Hide
    basketcase87 , September 27, 2012 5:53 PM
    hexivMaybe I don't understand what turn-by-turn navigation is, but doesn't Google Maps/Navigator have that? I use it all the time...and have been using it since my Galaxy S a few years ago...I have an SIII now.

    It does on Android, but didn't on iOS. Apparently one of the big sticking points for Apple was that Google was unwilling to add turn-by-turn nav. to the iOS app.
  • 14 Hide
    gm0n3y , September 27, 2012 5:55 PM
    I guess the people working at Apple have let their success go to their heads and actually believed that they could beat Google at their own game with little work. Next they are going to add their own search engine and block Google.com.
  • 3 Hide
    hero1 , September 27, 2012 5:55 PM
    house70To answer your question, it's been going on since the advent of smartphones that fail to do what they claim to do. you see, the way you put it, this is JUST a phone, hence expectations are too high. But it's not; it's touted as THE smartphone to have by it's manufacturer and it's fan base, something that just works. Well, it doesn't work. That's why people get pissed.


    Nice one. People who try and defend this crap should just stay away.
  • 8 Hide
    hero1 , September 27, 2012 5:58 PM
    Again, they could have stayed with google and provided google with the API so that they could make turn by turn navigation possible. But no, they had to refuse google the API and then cancel the contract when they had a year left and give us crap map app. Talk about shooting oneself on the foot.
  • 6 Hide
    the1kingbob , September 27, 2012 6:15 PM
    I need someone to clear this up... Did the iphone not give turn by turn direction on the phone (i know it didn't do voice)? Navigator does do turn by turn, but maps does not.. they are different apps.

    It is still sad that apple would ditch a working product for a alpha/beta product. If they wanted voice turn by turn they should have contracted navigator as well and google maps.
  • 11 Hide
    kartu , September 27, 2012 6:16 PM
    busuanThere are only three independent map data providers, TomTom, Nokia and Google.

    Oh yeah? And which of those 3 are used by Bing? Is it Nokia or TomTom?
    Surprise: NEITHER of the mentioned companies is producing map data.
    They all buy it from other suppliers.

    Here is more on it: http://www.maproomblog.com/2005/10/google_and_its_mapping_data_providers.php
  • 6 Hide
    hero1 , September 27, 2012 6:21 PM
    the1kingbobI need someone to clear this up... Did the iphone not give turn by turn direction on the phone (i know it didn't do voice)? Navigator does do turn by turn, but maps does not.. they are different apps. It is still sad that apple would ditch a working product for a alpha/beta product. If they wanted voice turn by turn they should have contracted navigator as well and google maps.


    It never did. You had to get an app that did that such as Navigon or TomTom. You could start and then you have to keep on pressing the arrows on the screen. I found it to be so annoying. My wife has a Windows Phone and it does turn by turn navigation with voice. Now if you have iPhone 4 you are stuck with the old ways with no turn by turn unless you keep on sliding the info on the screen. However, iPhone 4s and 5 have turn by turn but I can imagine some people ending up in lakes due to the state of affairs. Time they fix it or I'm ditching my iPhone 4 for Windows Phone, Android or next BB10 device. It's a shame really.
  • 13 Hide
    ubercake , September 27, 2012 6:23 PM
    I heard the faulty Apple maps application convinced quite a few Foxconn employees that the cafeteria was off the edge of the roof!?
  • 9 Hide
    southernshark , September 27, 2012 6:24 PM
    They should have bought Garmen or at least gotten a license from them.

    While Google maps is pretty decent, it also has a lot of problems.

    Driving in the USA I have been sent down supposed "short cuts" which were not short ......

    And internationally I have been sent down roads which dead ended about 100 miles from anything. I've also been sent down a highway which turned into a goat path.
  • 4 Hide
    ubercake , September 27, 2012 6:38 PM
    gm0n3yI guess the people working at Apple have let their success go to their heads and actually believed that they could beat Google at their own game with little work. Next they are going to add their own search engine and block Google.com.

    This is probably true, but regardless of whether their maps of other proprietary apps work, Apple customers will buy their products because they are convinced they are the best.

    Apple may not have the best products, but because their customers think they do, anything else is a moot point. They are already locked in and will buy the newest edition when it comes out because they are absolutely compelled to. It offers status and a sense of being part of an elite group. They need these devices.

    Apple has the best marketing team on Earth. No one can touch it.
  • 8 Hide
    therabiddeer , September 27, 2012 6:49 PM
    kartuOh yeah? And which of those 3 are used by Bing? Is it Nokia or TomTom?Surprise: NEITHER of the mentioned companies is producing map data.They all buy it from other suppliers.Here is more on it: http://www.maproomblog.com/2005/10 [...] viders.php

    You should probably cite something newer than 2005. Google uses its own map data now.
    http://spatiallyadjusted.com/2009/10/07/google-maps-now-uses-their-own-map-data/
    If you dont want to read it, at the bottom of any google map you see "Map data copyright 2012 Google.

    Your source from 2005 was back when google maps was JUST beginning.
  • -9 Hide
    Anonymous , September 27, 2012 7:01 PM
    I used the new turn-by -turn map app yesterday, when I needed to go somewhere that was newer than my auto's GPS knew. I hate to tell all the obvious Apple-haters on here, ... It was flawless, and, yes, I love it more than the previous google-provided maps app.

    I only wish noe that my Appy Geek app did not use this ill-informed and biased blog as a journalistic source.
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