Apple Had Over One Year Left on Google Maps Contract

By now, you've probably heard over and over again about how much Apple's iOS 6 Maps application failed. Apparently Apple was just as surprised as we were. According to a source that spoke with the folks over at The Verge, Apple and Google still had another year left on their licensing contract. Meaning, Apple could have kept Google Maps for its iOS 6 and iPhone 5 launch, it just decided not to.

In what would certainly become a decision they later regretted, Apple decided to create its own app. According to the source, Apple felt Google's maps application was falling behind, particularly noting the absence of turn-by-turn navigation. Seeing as how Android is Apple's biggest competition, it makes sense for the company to launch its own maps application, as long as it can compete.

Unfortunately for Apple, the iOS 6 maps isn't quite ready to compete with Google Maps. But hey, if they can poach a few of those Google Maps developers, maybe the app will have a chance after all!

 

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  • house70
    busuanThere are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.And, since when people curse a phone because it's not a good GPS/Nav device?

    To answer your question, it's been going on since the advent of smartphones that fail to do what they claim to do. you see, the way you put it, this is JUST a phone, hence expectations are too high. But it's not; it's touted as THE smartphone to have by it's manufacturer and it's fan base, something that just works.
    Well, it doesn't work. That's why people get pissed.
    26
  • restatement3dofted
    busuanAnd, since when people curse a phone because it's not a good GPS/Nav device?


    Since companies started marketing smart phones as GPS/navigation devices? These companies are making GPS functions a main selling point of these devices, and so it makes perfect sense that people would complain when those features don't work as advertised.
    21
  • michaelssw
    someone hit 88 mph on that road
    18
  • Other Comments
  • busuan
    There are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.
    And, since when people curse a phone because it's not a good GPS/Nav device?
    -23
  • house70
    busuanThere are only three independent map data providers, TomTom, Nokia and Google. The latter two make competing products of iPhone/iOS. So Apple's choice was obvious as no choice. By all means, it's good to have Apple to be a new independent factor.And, since when people curse a phone because it's not a good GPS/Nav device?

    To answer your question, it's been going on since the advent of smartphones that fail to do what they claim to do. you see, the way you put it, this is JUST a phone, hence expectations are too high. But it's not; it's touted as THE smartphone to have by it's manufacturer and it's fan base, something that just works.
    Well, it doesn't work. That's why people get pissed.
    26
  • ELMO_2006
    Well it's kind of ironic that Apple would dump Google Maps with one year left in the contract, but then Apple to have it's Maps app fail so miserably.
    If Apple buried it's pride, it could have kept Google Maps for the remaining year thus to provide Apple the necessary time to polish off the app instead of submitting a half baked app!
    16