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Amazon Shipping Kindle Fire, Kindle Touch Early

By - Source: Amazon | B 11 comments

Amazon shipped the Kindle Fire, Kindle Touch and Kindle Touch 3G early. Meanwhile, mixed reviews of the Kindle Fire tablet are beginning to emerge.

On Monday, Amazon said that the Kindle Fire Android-based tablet began shipping out to customers, just one day earlier than previously announced. Amazon didn't provide a reason for the early release although previous reports claimed that the online retailer jacked up the number of units ordered from suppliers to meet the high demand. Amazon may simply need to move product early in order to get more in.

"We’re thrilled to be able to ship Kindle Fire to our customers earlier than we expected. Kindle Fire quickly became the bestselling item across all of Amazon.com, and based on customer response we’re building millions more than we’d planned," said Dave Limp, Vice President, Amazon Kindle. "Customers are excited about Kindle Fire because it is a premium product at the non-premium price of only $199."

Taking the Kindle Fire's place on Amazon's Tuesday shipment schedule will be the initial batch of the new $99 Kindle Touch and the $149 Kindle Touch 3G e-readers, launching several days earlier than the previously announced November 21 shipping date. Like the Kindle Fire, Amazon didn't provide a real reason for the early launch, but instead indicated that the company wanted all three devices out on the market before consumers go on a spending spree on Black Friday (November 25).

"We’ve seen great excitement over our new line of electronic ink Kindles – in fact, sales of our electronic ink Kindles are more than double any previous Kindle launch," said Dave Limp, Vice President, Kindle. "Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available with a beautiful latest generation electronic ink display, fast page turns and long battery life. They both also include features you won’t find anywhere else like deep integration of audiobooks from Audible.com, text to speech, our new technologies EasyReach and X-ray, and for Prime Members, free access to over 5,000 books from the Kindle Owners’ Lending Library."

Yet despite all the hype surrounding Amazon's new Kindle Fire "Gingerbread" tablet, consumers shouldn't expect an iPad killer for $199. Numerous outlets like CNET, Engadget and PC Magazine have already provided mixed reviews on the device, much of which claim the tablet is somewhat sluggish at times, or complain that it only features one button and doesn't have extra features like GPS or an option for removable storage.

"Amazon’s Kindle Fire is a snappy tablet that hides Android’s warts, serves up the e-commerce giant’s various services and is built for consumption," ZDNet writes. "And oh by the way, it’s highly likely that you’ll buy more stuff from Amazon while you’re at it."

"The biggest issues are its paltry storage (only 8GB of storage--with no expansion slot), lack of Bluetooth, and dearth of parental controls," CNET says. "Screen brightness could be better, and the app selection doesn't match Apple's or Google's (at least for now). Also, you'll need an Amazon Prime subscription to take advantage of some of the more-unique features."

"The Amazon Kindle Fire puts the Apple iPad on notice," says PC Magazine. "The Fire is the first small tablet that average users can pick up and immediately use, with a simple, clear interface. Then there's the price: Android along with amazing specs for just $199. It's open enough to attract geeks, too."

Here's a list of reviews that have appeared so far:

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  • 0 Hide
    grafxfx , November 14, 2011 9:26 PM
    Yes. It is true. My pre-order shipped today, one week ahead of the forecasted schedule.
  • 2 Hide
    Anonymous , November 14, 2011 10:09 PM
    The answer as to why, IMHO, lies in the Nook Tablet. Frankly, on paper it looks a lot better than the Fire, with double the memory, space, expandable, etc, and the screen is a known quantity as well. People were lining up like crazy to pre-order the Fire, until the Nook Tablet was announced, and suddenly, I began reading how people were cancelling their pre-orders in view of the competition. Of course, I could be wrong, but I strongly suspect Amazon wants to make sure they don't find themselves with a ton of unsold units they find themselves having to sell at a larger discount than the current price.
  • 2 Hide
    stingstang , November 15, 2011 1:13 AM
    8gb is fine as long as you're using it how you're supposed to; with a wifi connection to amazon's cloud network. It's also not made to be a gaming tablet, and blu tooth? Never used it.
  • Display all 11 comments.
  • -8 Hide
    acadia11 , November 15, 2011 2:19 AM
    Who bought the kindle fire, anyway? I knew from the get go, I had no interest. There readers are cool, but they can .... on the tablet.

    Windows 8 tablets are going to kill android and iOS, mark my words. CAn't wait. Hopefully, someone will come out with a nice sleek one.
  • 0 Hide
    gokanis , November 15, 2011 3:42 AM
    NookTabQuenchesFireThe answer as to why, IMHO, lies in the Nook Tablet. Frankly, on paper it looks a lot better than the Fire, with double the memory, space, expandable, etc, and the screen is a known quantity as well. People were lining up like crazy to pre-order the Fire, until the Nook Tablet was announced, and suddenly, I began reading how people were cancelling their pre-orders in view of the competition. Of course, I could be wrong, but I strongly suspect Amazon wants to make sure they don't find themselves with a ton of unsold units they find themselves having to sell at a larger discount than the current price.



    Yep that was my first thought also. Ship em out before people run for the better stuff.
  • -2 Hide
    gokanis , November 15, 2011 3:43 AM
    stingstang8gb is fine as long as you're using it how you're supposed to; with a wifi connection to amazon's cloud network. It's also not made to be a gaming tablet, and blu tooth? Never used it.


    How it's supposed to be used? Yeah right, accroding to who? And for your info most of us don't care about the cloud or trust in the great cloud to protect us.
  • 3 Hide
    Zingam , November 15, 2011 4:49 AM
    acadia11Who bought the kindle fire, anyway? I knew from the get go, I had no interest. There readers are cool, but they can .... on the tablet.Windows 8 tablets are going to kill android and iOS, mark my words. CAn't wait. Hopefully, someone will come out with a nice sleek one.


    Has Microsoft hired a bunch of guys to troll the forums how Windows 8 on tablets would be better than food and sunlight?
    Dude, how do you know that? Have you seen any working Windows 8 tablet? Have you ever seen any successful mobile device by Microsoft?
    Oh, yeah! Windows 8 tablets/laptops etc on ARM won't be compatible with existing Windows programs and Windows 8 on x86 Atoms would be too slow and the tablets too big (you have such tablets with Windows 7 actually) to run your favorite huge desktop oriented applications resonably and even if they run, their interfaces will be completely inapt at functioning with touch interface.
    A new platform like a tablet with a new form of input like a touch screen requires a whole new generation of applications. IOS has them. Android has them. Windows does not have them and it is far from release.

    The only real way I see for Microsoft to succeed if they give away 50 000 000 tablets for free. Just like when they weren't able to compete with Netscape they gave away their browser for free.
  • 1 Hide
    de5_Roy , November 15, 2011 5:06 AM
    apple is gonna sue amazon for using 'fire' in kindle fire claiming apple were the first to set people on fire with the prices of their devices and for inventing tablets.
    watch out amazon! ;D
  • -1 Hide
    acadia11 , November 15, 2011 5:47 AM
    ZingamHas Microsoft hired a bunch of guys to troll the forums how Windows 8 on tablets would be better than food and sunlight?Dude, how do you know that? Have you seen any working Windows 8 tablet? Have you ever seen any successful mobile device by Microsoft?Oh, yeah! Windows 8 tablets/laptops etc on ARM won't be compatible with existing Windows programs and Windows 8 on x86 Atoms would be too slow and the tablets too big (you have such tablets with Windows 7 actually) to run your favorite huge desktop oriented applications resonably and even if they run, their interfaces will be completely inapt at functioning with touch interface.A new platform like a tablet with a new form of input like a touch screen requires a whole new generation of applications. IOS has them. Android has them. Windows does not have them and it is far from release.The only real way I see for Microsoft to succeed if they give away 50 000 000 tablets for free. Just like when they weren't able to compete with Netscape they gave away their browser for free.


    Because I've seen the previews. And if you were a forwarder thinker you'd get it. I've owned tablets, smart phone, laptops, desktops, 1 ring to rule them all... the tablet as a form factor is cool and all, but I don't find if much more useful than my smart phone, it would be though if I could do some power things with it. Windows has the software footprint and the ubiquity to combine the power usage, software availability, and leverage to combine all their platforms. Notice the trending down of windows in terms of hardware requirements and it's increased efficiency, plus the new metro UI for tablet and phone interfaces, you don't get it at all. The tablet is going to become really useful and it won't require a toy OS any longer like android or iOS, plus the power of the hardware will make full fledged windows app a possibility on a tablet.

    With that said, windows 8 is going wipe the floor with apple and android, I can't see how anyone can't see this yet. It will be 1984 and the Mac vs PC all over again, and again, windows will come out on top. Unless, apple can do the same with MaCOS however in terms of sheer software availability mac os still can't hold a candle to windows. All I'm saying 1 OS to rule them all. Just wait, mark my words. I got the iPad 2, a glorified iphone, which I also have, windows 8 comes out I'm jumping ship, i also own bberry which as a business device i like way more than my iphone. So, i'm not a fan boy of anyone.
  • 0 Hide
    zapata07 , November 15, 2011 10:14 AM
    acadia, if WP7, with it marvelous (?) GUI is the utter failure it is, why suddenly a MS tablet OS will be the tremendous success you say it will be?

    Powerful hardware? What about battery life? Applications? They are currently not geared to a touch interface.

    All in all, it looks like W8 might be a player in the tablet space but it will have to fight for its life there. MS is very late to the game again and, while they try to play catch up, their competitors will not stay put. When W8 tablets ship (when? a year from now?) there'll be new generation OSs and platforms for their rivals.

    The most logical prediction is that W8 will be as successful as WP7...
  • 0 Hide
    eddieroolz , November 16, 2011 12:32 AM
    Complaining about having only one button when iPad also only has one button. Another evidence of bias right there.
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