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Amazon Offers Free Coins to Kindle Fire Owners Nationwide

By - Source: Amazon | B 10 comments

Amazon is offering $5 worth of Amazon Coins until December 31, 2013.

On Monday, Amazon launched its virtual currency called Amazon Coins. To celebrate this event, the company is dumping 500 coins worth $5 in value, into the accounts of Kindle Fire tablet owners across the nation. These coins can be used to purchase apps, games and in-app items in the Amazon Appstore and on Kindle Fire tablets.

"For customers, Amazon Coins is an easy way to purchase apps and in-app items on Kindle Fire, and for developers it’s another opportunity to drive traffic, downloads and increased monetization," the company said. "With discounts of up to 10 percent for purchasing Coins in bulk, it’s also an opportunity for customers to save money on their app and game purchases."

Amazon Coins are currently offered in five quantities: 500, 1,000, 2,500, 5,000, 10,000. The more you buy, the larger the discount, costing $4.80, $9.50, $23.00, $45.00 and $90.00, respectively. "I love the new coin system," one customer states. "I use Amazon because I'm all about saving money, and this is one more way to do just that. A 10 percent discount on games and apps and other goodies is something only Amazon offers. Plus, they look freaking sweet."

Amazon Appstore developers will still earn their standard 70 percent revenue share when customers make purchases using Amazon Coins, the company said. No Coins-specific changes are required for developers with apps and games currently in the Amazon Appstore. Of course, Amazon customers can still use their current methods of payment, including credit card information stored in their Amazon account, and purchasing physical gift cards at their local retailer starting at $10.

According to Monday's announcement, "existing and new Kindle Fire customers" will receive the promotional coins. However the actual Promotion Terms, as of this article, state that in order to receive the Coins with a Kindle Fire purchase, customers must be a new Kindle Fire owner located in the United States. If customers have previously purchased a Kindle Fire or are located outside the United States, then they are not eligible for the free coins. Confused? We were too.

"Customers who currently have a first generation Kindle Fire registered to their account do still get the 500 free coins," an Amazon rep told Tom's Hardware. "I do see how that statement can be confusing. Instead of saying 'new Kindle Fire owner,' it should state 'current and new Kindle Fire owner.'" That said, the company is expected to change the Promotion Terms wording soon to match the Amazon Coins announcement.

Regardless, Amazon said these promotional coins will expire on the last day of the calendar month one year after they are dumped into the account. The current promotion expires December 31, 2013 at 11:59 PM PST. "We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins," said Mike George, Vice President of Apps and Games at Amazon.

Customers who plan to purchase Android apps with these Coins will need to side-load the Amazon Appstore on their Android device. Information on how to do that can be found here. Coins can only be used on eligible products and cannot be redeemed for cash.

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  • 1 Hide
    alchemy69 , May 13, 2013 4:24 PM
    A whole five bucks?! Boy, am I ever regretting getting the Nexus 7 now.
  • 0 Hide
    bustapr , May 13, 2013 4:33 PM
    i wonder if prime customers will get any better discounts. I already do most of my shopping on amazon, better deals will only increase my time on the site.
  • 1 Hide
    livebriand , May 13, 2013 4:34 PM
    Didn't Microsoft pull this crap with proprietary currencies with the Zune store? What's wrong with using standard currency in the store at least? Google and Apple get it.
  • Display all 10 comments.
  • 1 Hide
    10hellfire01 , May 13, 2013 6:16 PM
    Quote:
    Didn't Microsoft pull this crap with proprietary currencies with the Zune store? What's wrong with using standard currency in the store at least? Google and Apple get it.

    MS did. But the issue with them is their currency is it is misleading--it's hard to tell what points equals so-so money. i.e. 80 MS points = $1.00 (may have changed?). At least With Amazon, 100 points is $1.00, and the more you buy at once, you'll actually get a discount. You get a discount currently on the lowest amount.
    But I agree. I don't see the point in propriety currency, especially when your credit info is still stored in order to buy it.
  • 0 Hide
    g-unit1111 , May 13, 2013 7:18 PM
    In other words, Amazon releases a real life equivalent of Itchy & Scratchy dollars. :lol: 
  • -2 Hide
    g-unit1111 , May 13, 2013 8:15 PM
    In other words, Amazon releases a real life equivalent of Itchy & Scratchy dollars. :lol: 
  • -1 Hide
    g-unit1111 , May 13, 2013 10:57 PM
    In other words, Amazon releases a real life equivalent of Itchy & Scratchy dollars. :lol: 
  • 0 Hide
    immanuel_aj , May 14, 2013 3:53 AM
    The more you buy, the larger the discount?
    There's no discount between $45 for 5,000 coins and $90 for 10,000 coins.
  • 0 Hide
    g00fysmiley , May 14, 2013 5:48 AM
    i guess it is like gift cards for stores, they push them becaus ethey know x% will never be redeemed so they will make some profit on them
  • -1 Hide
    CrArC , May 14, 2013 6:04 AM
    "Amazon adds annoying extra step to app purchasing process."
    "We considered using Bitcoins, but feared the feature would actually be useful." Said an Amazon Rep. So we made up these stupid Amazon Coins instead.
    Oh well, at least this seems to be optional.
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