Sign in with
Sign up | Sign in

Report: Facebook to Get 15-second Commercials in News Feed

By - Source: Advertising Age | B 15 comments

Big fat video advertisements are expected to explode from the Facebook news feed next year.

Ad Age reports that Facebook is gearing up to insert video advertisements into the news feed. The ad rollout is expected to litter Facebook pages during the first half of 2013, unnamed industry executives claim, in an attempt to pull in huge ad dollars from TV advertisers.

Currently the popular social network is debating on several features to be included in the new advertising product, but is targeting an April launch. The video ad platform will span across the desktop and mobile versions of the site as well as the apps for Android, iOS and other platforms.

But don't worry: these video ads aren't expected to consume your entire screen or eat up chunks of valuable socializing time. Facebook is wanting to keep the "commercials" at 15 seconds at the most, a new format that could very well spill over to other sites on the Internet. They'll also automatically start, but Facebook is still debating on whether audio should load automatically as well.

According to the report, the desktop version will "grab" the user's attention by expanding out from the news feed and splashing across the webpage real estate, filling the area from left to right. Facebook is also looking to do something similar with the mobile site and apps although the method of delivery is currently unclear.

Executives claim that Facebook is actually highlighting the mobile aspect when demonstrating the new ad scheme to possible clients. Advertisers will be able to show the same video to the same user up to three times a day across all devices including tablets, smartphones and the desktop. But whether advertisers will bite is unknown at this point – they see Facebook as wanting a piece of the Hollywood pie by charging high rates the same way advertisers are charged on Hulu.

Currently video ads only appear in a user's news feed if that person or his/her friend has "liked" the advertiser's brand page, and the video was posted on that page. But the execs believe that won't be the case with Facebook's new ad system: advertisers will be able to target Facebook users no matter who likes what.

"The assumption is that these would be widespread campaigns," one of the execs said. "They are looking to grab big chunks of money ... millions of dollars."

To read the full report, head here.

 

Contact Us for News Tips, Corrections and Feedback

Discuss
Ask a Category Expert

Create a new thread in the Streaming Video & TVs forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 13 Hide
    Old_Fogie_Late_Bloomer , December 21, 2012 1:58 PM
    http://adblockplus.org/en/

    Seriously, it's $#!+ like this that makes me not feel bad about using it. You know what happened when AOL started doing audio ads on its AIM client (many years ago, now)? Everyone learned how to edit their hosts file.
  • 12 Hide
    alvine , December 21, 2012 1:17 PM
    Damn you facebook I don't need more ads and suggested pages to like
  • 10 Hide
    sacre , December 21, 2012 1:17 PM
    "Hey we have billions already, lets add "ads" to make more!"

    Capitalism really shows how greedy a human being can get.
Other Comments
    Display all 15 comments.
  • 4 Hide
    LemonMeringueTy , December 21, 2012 1:10 PM
    ha
  • 9 Hide
    CrArC , December 21, 2012 1:12 PM
    Quote:
    Executives claim that Facebook is actually highlighting the mobile aspect


    Uh-huh. Yes, yes that is good for my mobile data allowance. Well, it would be if I cared to use Facebook. Social networks can eat my sh... poop biscuits.
  • 10 Hide
    sacre , December 21, 2012 1:17 PM
    "Hey we have billions already, lets add "ads" to make more!"

    Capitalism really shows how greedy a human being can get.
  • 12 Hide
    alvine , December 21, 2012 1:17 PM
    Damn you facebook I don't need more ads and suggested pages to like
  • 13 Hide
    Old_Fogie_Late_Bloomer , December 21, 2012 1:58 PM
    http://adblockplus.org/en/

    Seriously, it's $#!+ like this that makes me not feel bad about using it. You know what happened when AOL started doing audio ads on its AIM client (many years ago, now)? Everyone learned how to edit their hosts file.
  • 5 Hide
    Onus , December 21, 2012 2:02 PM
    I use FB to keep up with friends, but if they force me to watch ads, I will find another means. Advertisers can just slurp up my septic tank.
  • 6 Hide
    infernocy , December 21, 2012 2:09 PM
    i really need to root my android and remove facebook
  • 6 Hide
    DroKing , December 21, 2012 2:21 PM
    Ill not be happy with this if my ad-block doesnt block these stupid ads out.
  • 5 Hide
    freggo , December 21, 2012 2:35 PM
    Facebook may be adding another nail to the coffin :-)
    Than again, I use it only for testing, so what do I care.
  • 5 Hide
    dns7950 , December 21, 2012 2:56 PM
    Google +, anyone?
  • -1 Hide
    thecolorblue , December 21, 2012 3:09 PM
    dns7950Google +, anyone?

    Facebook and Google + are for the uninformed.

    http://www.youtube.com/watch?v=HJCczbSF-B8
  • 0 Hide
    infernocy , December 21, 2012 3:26 PM
    sacre"Hey we have billions already, lets add "ads" to make more!"Capitalism really shows how greedy a human being can get.


    people never realize that he was from a very wealthy family before he did this and like you said still continue the path ....
  • 0 Hide
    mrmaia , December 21, 2012 4:07 PM
    sacre"Hey we have billions already, lets add "ads" to make more!"Capitalism really shows how greedy a human being can get.


    Tell that to all the people who rushed to buy stocks in the IPO.
  • 0 Hide
    A Bad Day , December 21, 2012 6:50 PM
    Hah, there's a thing called Adblock Plus.

    Unless if they bypass it, such as using HTML5 (not sure ABP can block those).
  • 0 Hide
    calmstateofmind , December 22, 2012 6:33 AM
    This will make me stop using Facebook. There are already enough ads in my life. And you would think that FB could be more creative in ways to generate revenue...

    ...ANYTHING but more ads. Hell, charge $1/year for membership or something! I'd pay that, and I'm sure a lot of others would if it really came down to it. I don't know, ads just seem like such a copout when you're offering a service such as the one FB does.
Tom’s guide in the world
  • Germany
  • France
  • Italy
  • Ireland
  • UK
Follow Tom’s guide
Subscribe to our newsletter
  • add to twitter
  • add to facebook
  • ajouter un flux RSS