Apple today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 6 through June 10 at San Francisco's Moscone West. Apple said that at the event it will unveil the "future of iOS and Mac OS," demonstrations of new kinds of apps, along with 100 technical sessions presented by Apple engineers.
"At this year's conference we are going to unveil the future of iOS and Mac OS," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "If you are an iOS or Mac OS X software developer, this is the event that you do not want to miss."
While no one would expect Apple to reveal that it is showing off the iPhone 5 at the event, the timing seems to make sense given the past record of summer launches. The odd part, then, is that the announcement is so clearly focused on software. It is unlike Apple to let its prized cash cow – the iPhone – to share the stage with so much other information surrounding iOS and especially Mac OS X.
Gartner analyst Michael Gartenberg thinks that Apple may buck its own trend and not reveal any new hardware at all.
“You get caught up in patterns, and it holds true, until it doesn’t,” Gartenberg told The Loop. “There is no reason for Apple to follow a predictable yearly pattern, and it keeps their competition off guard a little bit.”
Usually Apple shows off its new iOS version a few months before the iPhone reveal, and then both launch together in the summer. This could be a sign of truth to the rumor of iOS 5, and perhaps the iPhone 5, getting moved to the fall.