LG's amazing new C4 OLED TV is already on sale at Walmart

The LG C4 is one of 2024's hottest new OLED TVs. Although it's categorized as a mid-range OLED TV, its head-turning price says otherwise. Fortunately, I've just spotted a rare deal on LG's just-released TV.

For a limited time, you can get the LG 42-inch C4 4K OLED TV on sale for $1,396 at Walmart. That's $103 off and one of the best OLED TV deals I've seen. (By comparison, Amazon offers the same price). If you prefer a bigger screen size, below are all the deals you can currently get.

LG 42" C4 4K OLED TV: was $1,499 now $1,396 @ Walmart
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range. Note: Amazon offers the same prices.
48" for $1,496
55" for $1,996
65" for $2,696

I own an older LG C2 and years later it remains one of my all-time favorite TV purchase. Needless to say, the C4 continues that heritage of greatness. In fact, it already holds a spot in our best OLED TV guide. In our LG C4 OLED TV review, we called it an outstanding TV. Its design, remote, smart OS, and gaming features bear all the hallmarks of a product whose company was intent on getting all the details just right.

In our LG C4 tests, we found its peak brightness hit close to 1,150 nits. That's almost a 40% increase in brightness year over year. While other OLEDs have reached this mark, the C4 merits mention because it's a mid-range OLED and typically these high brightness scores are reserved for costlier, high-end models.

It also sports a new version of WebOS that includes a new organizational layout with quick cards for accessibility as well as a Chatbot section in the settings that can help you solve the most commonly asked questions.

That said, it's higher-than-average price, lack of killer sound, and lack of an ATSC 3.0 tuner keep it short of greatness. Additionally, if you already own a C2 or C3, the C4 offers only incremental improvements and isn't worth the upgrade.

For instance, the C4 doesn't use the Micro Lens Array technology we saw in last year's LG G3 OLED that significantly boosts brightness. Nor does it use the newer a11 AI processor found in 2024's G4 and M4 OLED TVs.

Nevertheless, it's still the best version we've seen of the company's top-selling C-series range and at this price it's one of the best deals around.

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.