In May, we started hearing the first rumors about the Nothing sub-brand CMF producing an Android smartphone. On X, the company officially confirmed that a phone of some kind is coming.
The CMF Phone 1 will be the first smartphone from the Nothing sub-brand, as reported by Android Authority. The was light on details beyond a teaser image and that the device will be "coming soon."
The post did claim that the CMF Phone 1 "serves as a wonderful entry point to our entire product ecosystem." It claimed that the phone falls into an overlooked category.
It leads us to speculate that CMF is aiming the Phone 1 at the entry-level phone sector.
Introducing CMF Phone 1. Wonderful by design. Leveraging @nothing's innovation and meticulous attention to design, it serves as a wonderful entry point to our entire product ecosystem. As others overlook this category, we're giving it our full attention.Coming soon. pic.twitter.com/gaeRCjuTC9June 6, 2024
A previous leak claimed the Phone 1 would feature a 6.67-inch OLED display running on the Mediatek Dimensity 7200 Series processor. It could have a 5,000 mAh battery and 33-watt fast charging. It's confirmed that the Phone 1 will come in orange with the teaser, but it might come in black, green and blue. Finally, it should feature 8 GB of RAM, but no leaks on how much storage it might feature.
Based on the same leaks, the CMF by Nothing Phone 1 will launch in July for $249 and $279. That pricing does undercut the Nothing Phone 2a, which comes in at $349.
The highlighted orange dial in the teaser image is intriguing and CMF didn't provide elucidation on what it might be. That said, the CMF BUDS earbuds carrying case features a somewhat similar dial that is mainly used to attach a lanyard.
If CMF is providing a similar feature on Phone 1, it does align with their goal of making the phone an entry point in the ecosystem with similar design features.
For those unaware, CMF is a sub-brand launched by Nothing in 2023. Less than a year old, CMF has a goal of "making great design more accessible." The company already has some earbuds and a pretty great smartwatch.
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