LG rollable OLED TV preorders are live — for $100,000

LG rollable OLED TV
(Image credit: LG)

LG's rollable OLED TV — also called LG Signature OLED R — is finally become available for pre-order.

While the $100,000 price tag might make you pause at checkout, it's pretty exciting to witness the flexible set coming to market. We last saw it in action at CES 2019, where a 65-inch screen seemed to roll right out of thin air. We're not exaggerating when we say it's some of the most magical technology the TV category has ever offered.

The first-ever rolling OLED TV and all its illusions were supposed to become available last year, but we weren't surprised it didn't. Now, though, it's closer to coming home, with pre-orders officially available.

LG hasn't provided an official ship date, not that delivering a $100,000 TV will be trusted to Fedex.

While the OLED R might not have the picture prowess of top-shelf LG 2021 TVs, namely the LG G1 OLED TV with OLED evo, it can roll in or out of sight on command. If you've ever thought of your TV as an eyesore, this set gives you the option to simply tuck it away.

And while motorized lifting TVs aren't exactly novel, LG's OLED R rolls into a compact compartment you can place on top of your existing TV console. The compartment also packs a front-firing Dolby Atmos sound system, which means you'll be able to save a little dough on a soundbar if the $100,000 set you back too far.

LG OLED TV R rollable TV

(Image credit: LG)

We don't mean to mock the price, but there are quite a few concerns with what customers will get for their considerable chunk of change. Beyond the relatively small size of the panel and the lesser display quality, there's the question of durability. The screen curling and unfurling, again and again, will likely stress the glass bonded to the OLED layer.

The OLED R is rated for 100,000 unfurls, which gives plenty of legs to your party trick, but won't make the set any less fragile or the motor less susceptible to failing. 

At least LG has established trust by delivering many of the best TVs year after year, so we're optimistic it's been patient to get the OLED R to market for a reason. 

Again, preorders for the absurdly-expensive LG rollable OLED TV are available now. You can check out the official product listing here.

Kate Kozuch

Kate Kozuch is the managing editor of social and video at Tom’s Guide. She covers smartwatches, TVs and audio devices, too. Kate appears on Fox News to talk tech trends and runs the Tom's Guide TikTok account, which you should be following. When she’s not filming tech videos, you can find her taking up a new sport, mastering the NYT Crossword or channeling her inner celebrity chef.