LG’s obscenely expensive rollable TV now for sale in US — here’s how to buy one

LG Rollable TV R
(Image credit: LG)

LG’s incredible rollable TV is now (sort of) available to buy in the U.S., after going on sale in Korea earlier this month. 

Rather than being able to actually purchase the pop-up LG Signature OLED TV R immediately, you can now “inquire to buy” it on LG’s website. The slight catch is that LG hasn’t revealed how much it will actually cost, but then as the saying goes, if you have to ask for a price tag, you probably can’t afford it.

Over in Korea customers are expected to pay 100 million won for the LG Signature OLED R, which works out to just under $90,000. Prospective U.S. buyers should expect to pay something similar, though we have seen rumors that the price could go as high as $100,000 when it actually goes on sale. That’s right, $100,000 for a TV — though in fairness it is a very cool TV.

The Signature OLED R uses a motorized system to “pop-up” from its base when you want to use it. Motorized TV screens are nothing new, even if they’re not particularly common, but in previous instances the screen is just hiding out of sight. 

With the Signature OLED R, the screen is actually rolled up inside the base like a newspaper. That allows it to live inside a base that’s only a fraction of the size of the screen, guaranteeing maximum wow factor when you unroll it in front of guests.

Unfortunately, there are still some unanswered questions around the Signature OLED R beyond the U.S. price tag. As my colleague Brian Westover pointed out, it’s not clear whether the TV can be switched off without rolling it back into its base. 

There are also concerns over the warranty: LG's televisions typically come with one-year of cover, but if you’re buying a screen that costs almost as much as a small apartment, you’re going to want more than that. Especially given the number of moving parts that it has compared to most sets.

Then again, if you can afford to drop $100 grand on a 65-inch TV like this, when there are countless other best TVs available for less, you can probably afford the extended warranty, or a replacement when the time comes. 

TOPICS
Tom Pritchard
UK Phones Editor

Tom is the Tom's Guide's UK Phones Editor, tackling the latest smartphone news and vocally expressing his opinions about upcoming features or changes. It's long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He’s usually found trying to squeeze another giant Lego set onto the shelf, draining very large cups of coffee, or complaining about how terrible his Smart TV is.

Read more
The LG G5 OLED on a living room wall.
The LG C5 OLED and G5 OLED launch this month — and the prices have just been announced
LG B4 OLED with deals tag
Hurry! One of the best OLED TVs is now $700 off for Presidents' Day
The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
This fantastic LG OLED TV is back down to its Black Friday price just in time for the Super Bowl
The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
Quick! You have less than 12 hours to get the LG B4 OLED for under $500
The Philips Roku TV OLED made in partnership with Skyworth
New Roku OLED TV just announced — and it's hundreds less than the LG C4 OLED
A render of the Displace TV Pro with its soundbar and speakers connected to the bottom of the panel. On the TV's display is a coastline with waves.
This jaw-dropping OLED TV can be hung anywhere without tools — complete with detachable soundbar
Latest in TVs
Sony A95K QD-OLED TV in front of windows in a living room
This new TV breakthrough looks like a game-changer for OLED TVs
woman shopping for TV with retail worker giving advice
I've been testing TVs for a decade — 5 things to avoid when shopping for a cheap TV
All-new Roku TV unveiled at CES 2023
Roku is facing a huge backlash over auto-playing ads that pop up before the home screen
Apple TV hand gestures
Say goodbye to your TV remote — how interactive gestures and AI could reshape the way we watch
LG G4 OLED in living room
This is the one setting on your HDR TV most people don't know about — here's how to tweak it
Samsung Q60D QLED TV on console in living room
Here's why more sports games aren't broadcast in 4K — but streaming might have the answer
Latest in News
NYTimes Connections
NYT Connections today hints and answers — Thursday, March 20 (#648)
A phone with the Plex logo in front of an out-of-focus background of movie posters
Yikes! Plex is getting a price hike and this key feature is going behind a pay wall
back of Iris Pixel 9a
Google Pixel 9a pre-orders delayed due to 'component quality issue' — here's when you can get one
An open lock depicting a data breach
Half a million teachers hit in major data breach with SSNs, financial data and more exposed — what to do now
Sony A95K QD-OLED TV in front of windows in a living room
This new TV breakthrough looks like a game-changer for OLED TVs
Apple iPhone 16 & 16 Plus hands-on.
Forget USB-C — a truly portless iPhone just got the all-clear from the EU