Act fast! Mega OLED TV sale at Best Buy knocks prices to $699

LG B2 OLED TV shown in living room in front of brick wall

(Image credit: Future)

I bought my first OLED TV last year and since then I haven't stopped singing its praises. It's one of the best tech purchases I've made and contrary to popular belief, you don't have to spend thousands to score a killer TV.

Right now Best Buy has a mega OLED TV sale with prices from $699. These aren't the cheapest prices I've seen (OLED TVs hit $569 last year), but it's still one of the best OLED TV deals I've spotted this summer. What's more, many of today's mid-tier models offer impressive performance for the price. So I've rounded up three OLED TV deals that are currently selling for less than $999.

shop all OLED TVs on sale at Best Buy from $699

LG A2 55" 4K OLED TV: was $1,299 now $699 @ Best Buy
The A2 is LG's entry-level OLED TV. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. Note that it's sold for $599 on major retail holidays, but even at $699 it's a steal (and bound to sell out). The 48-inch model is a Best Buy exclusive, so you won't find this price anywhere else.

LG C2 42" OLED 4K TV: was $999 now $899 @ Best Buy
We named this stunning television the best TV of 2023. It combines exceptional picture-quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and four HDMI 2.1 ports. Plus, you get easy access to all the streaming services you could need. I purchased the 65-inch in November and it's been one of the best purchases I've ever made. Note that Amazon and Walmart are either sold out or selling used models of this TV.
Price check: sold out @ Amazon | sold out @ Walmart

LG 55" B2 4K OLED TV: was $1,099 now $999 @ Best Buy
The LG B2 is a more affordable version of LG's award-winning LG C2 OLED. It uses LG's a7 Gen5 AI processor and supports Dolby Vision/HDR10/HLG formats. Gamers will appreciate its 120Hz panel as well as LG's Game Optimizer and the inclusion of two HDMI 2.1 ports. It also has built-in Google Assistant and Amazon Alexa with support for Apple HomeKit. In our LG B2 OLED review we said it's a strong mid-range OLED that does a great job balancing price and performance needs. Amazon has it for a few bucks less, but it's sometimes sold via third party.
Price check: $996 @ Amazon

Shop now or wait for Labor Day?

Labor Day TV sales will begin later this month. I expect to see plenty of TVs on sale during this timeframe, including OLED TVs. If you can afford to wait, you might be able to save a few more bucks come early September. However, I don't expect the savings to be too significant. That's because I don't think we'll see OLEDs from $569 till Black Friday. So today's $699 price might be the best starting price we see till November.

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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.