AI becomes dumber when trained on viral internet content — and there's no cure

AI will be part of our everyday lives in future
(Image credit: Shutterstock)

Whether it's hours spent scrolling through TikTok or a good doomscroll across long, rambling X threads, we’re all guilty of engaging in one of life’s more recent trends: "brainrot".

That rather intense phrase relates to a trend of declining cognitive concentration driven by short-form, attention-grabbing content. In other words, content is designed for a reduced attention span.

But while humans are guilty of this, it turns out that we’re not the only ones. A team of scientists has found that AI models, when trained on this type of content, show exactly the same response.

AI models brainrot

(Image credit: Texas A&M University)

In doing this, the model’s reasoning ability fell by 23%, its long-context memory dropped by 30% and, when put through personality tests, the models showed increased spikes in narcissism and psychopathy.

On top of that, even when the models were retrained on high-quality data, the effects of the ‘brainrot’ remained. In humans, we can rewire our brains by engaging in endless short-form content. When we scroll on something like TikTok, we're getting the dopamine blast in short bursts, and the same seems to happen to AI.

The researchers created two data sets. In the first, there were short high-engagement X posts. The second included longer, more well-thought-out posts, but they weren’t as likely to go viral.

They then retrained two AI models, Llama 3 and Qwen, using both of these types of data sets separately. Once they had been retrained, the models were benchmarked using well known AI tests.

When we scroll on something like TikTok, we're getting the dopamine blast in short bursts, and the same seems to happen to AI.

In the reasoning task, accuracy fell from 74.9% to 57.2% and in a test of how much information the AI model could analyze in one go, results fell from 84.4% to 52.3%.

Like in humans, the brain rot effect reduced the model’s ability to concentrate on longer tasks. When trained on the lower quality content, the AI models were seen skipping important steps to get to the end of the task.

What does this mean for AI?

AI chatbot images on a phone screen

(Image credit: Getty Images)

This all seems very interesting, but AI models aren’t sat scrolling through social media each day to train, right? Well, it is slightly more complicated than that.

AI models like ChatGPT are trained in closed-off situations. While ChatGPT and other models like it can reference trends from the internet, or what is trending on a platform like X, it is simply referencing that world, not actually learning from it.

For the largest AI models, the training process is select and carefully done to avoid risk. What this study does prove, though, is how easy it would be for a chatbot to degenerate, especially as they are given more control.

A brain-rotted ChatGPT is unlikely in the future, but this is a demonstration of how easily AI models can adopt negative results from bad data, requiring a diet of high-quality information.

Yes, AI doesn't actually have a brain to rot, it also doesn't have a personality to become narcissistic, but they can very easily reflect real-life experiences, especially when exposed to material that hasn't been screened.

As AI is given more control, maybe it will start to need health screenings to make sure it hasn't ingested content that could affect its performance? These models are both complicated and incredibly expensive to produce.

A brain-rotted ChatGPT is unlikely in the future, but this is a demonstration of how easily AI models can adopt negative results from bad data, requiring a diet of high-quality information.

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Alex Hughes
AI Editor

Alex is the AI editor at TomsGuide. Dialed into all things artificial intelligence in the world right now, he knows the best chatbots, the weirdest AI image generators, and the ins and outs of one of tech’s biggest topics.

Before joining the Tom’s Guide team, Alex worked for the brands TechRadar and BBC Science Focus.

He was highly commended in the Specialist Writer category at the BSME's 2023 and was part of a team to win best podcast at the BSME's 2025.

In his time as a journalist, he has covered the latest in AI and robotics, broadband deals, the potential for alien life, the science of being slapped, and just about everything in between.

When he’s not trying to wrap his head around the latest AI whitepaper, Alex pretends to be a capable runner, cook, and climber.

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