Porn Giant Vivid to Take Legal Action Over HTC Vivid Name

Adult entertainment giant Vivid Entertainment is unhappy with the naming of one of HTC's smartphones: the Vivid.

Vivid Entertainment has sent a cease and desist to HTC claiming that the Vivid smartphone infringes on the film producer's trademark. Vivid Entertainment believes that customers may get confused and think that the HTC Vivid is associated with the sexual media maker.

The letter from Vivid Entertainment threatens to take HTC to court if the phone's name isn't changed by Monday.

Stay tuned.

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  • aznguy0028
    looks like this will be a sticky situation.. xD
    30
  • bunga28
    No chance that it (vivid ent.) will win. zero, zip, dipadood, nope; no chance in hell or on earth. Vivid is an English word describing strong, clear impression or chroma. It's not ubiquitous. I think there a few similar cases that were thrown out by the judges. (I don't remember the specific, but I do know that they were thrown out.)
    27
  • alchemy69
    Bad news for the forthcoming Samsung Bang Bros
    19
  • Other Comments
  • bunga28
    No chance that it (vivid ent.) will win. zero, zip, dipadood, nope; no chance in hell or on earth. Vivid is an English word describing strong, clear impression or chroma. It's not ubiquitous. I think there a few similar cases that were thrown out by the judges. (I don't remember the specific, but I do know that they were thrown out.)
    27
  • aznguy0028
    looks like this will be a sticky situation.. xD
    30
  • mouse24
    Calm down guys, no reason to get antsy right off the bat, simply ask them if they can change the name...

    Don't go straight into trying to make this a court case.

    I highly doubt HTC wants the phones named after porn anyways. -.-
    2