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Porn Giant Vivid to Take Legal Action Over HTC Vivid Name

By - Source: TMZ | B 49 comments

Sex-tape specialist unhappy with the HTC Vivid smartphone.

Adult entertainment giant Vivid Entertainment is unhappy with the naming of one of HTC's smartphones: the Vivid.

Vivid Entertainment has sent a cease and desist to HTC claiming that the Vivid smartphone infringes on the film producer's trademark. Vivid Entertainment believes that customers may get confused and think that the HTC Vivid is associated with the sexual media maker.

The letter from Vivid Entertainment threatens to take HTC to court if the phone's name isn't changed by Monday.

Stay tuned.

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Top Comments
  • 30 Hide
    aznguy0028 , November 17, 2011 11:13 PM
    looks like this will be a sticky situation.. xD
  • 27 Hide
    bunga28 , November 17, 2011 11:13 PM
    No chance that it (vivid ent.) will win. zero, zip, dipadood, nope; no chance in hell or on earth. Vivid is an English word describing strong, clear impression or chroma. It's not ubiquitous. I think there a few similar cases that were thrown out by the judges. (I don't remember the specific, but I do know that they were thrown out.)
  • 19 Hide
    alchemy69 , November 17, 2011 11:59 PM
    Bad news for the forthcoming Samsung Bang Bros
Other Comments
    Display all 49 comments.
  • 27 Hide
    bunga28 , November 17, 2011 11:13 PM
    No chance that it (vivid ent.) will win. zero, zip, dipadood, nope; no chance in hell or on earth. Vivid is an English word describing strong, clear impression or chroma. It's not ubiquitous. I think there a few similar cases that were thrown out by the judges. (I don't remember the specific, but I do know that they were thrown out.)
  • 30 Hide
    aznguy0028 , November 17, 2011 11:13 PM
    looks like this will be a sticky situation.. xD
  • 2 Hide
    mouse24 , November 17, 2011 11:14 PM
    Calm down guys, no reason to get antsy right off the bat, simply ask them if they can change the name...

    Don't go straight into trying to make this a court case.

    I highly doubt HTC wants the phones named after porn anyways. -.-
  • 0 Hide
    mman74 , November 17, 2011 11:25 PM
    Can I trademark the word Porn, please? Oh can I , can I , please .... please....?
  • 3 Hide
    zoemayne , November 17, 2011 11:30 PM
    reminds me of a situation where a strip club was called rolex. rolex the watch maker sued them and many other users of the name rolex. eventually the club changed its name to lex.
  • 0 Hide
    ocelotty , November 17, 2011 11:31 PM
    I think that Vivid entertainment should stand up for themselves and show some spunk. Fortunately the HTC Vivid is not 3D enabled or we might really see a messy courtroom drama; Otherwise it could give whole new meaning to coming at you in 3D
  • 9 Hide
    AndrewMD , November 17, 2011 11:36 PM
    I would hope the judge throws this out and make an example of unrelated companies like this one...
  • 18 Hide
    dalauder , November 17, 2011 11:47 PM
    zoemaynereminds me of a situation where a strip club was called rolex. rolex the watch maker sued them and many other users of the name rolex. eventually the club changed its name to lex.
    Except that "Rolex" is a brand name, not an often-used English adjective. That's like Apple suing grocery stores for marketing fruit under their trademarked name...although I wouldn't put that past Apple's lawyers.
  • 19 Hide
    alchemy69 , November 17, 2011 11:59 PM
    Bad news for the forthcoming Samsung Bang Bros
  • 17 Hide
    tacoslave , November 18, 2011 12:05 AM
    alchemy69Bad news for the forthcoming Samsung Bang Bros

    Samsung? what about Nintendo's upcoming "Super Bang Bros 3D"
  • 10 Hide
    sixdegree , November 18, 2011 12:11 AM
    That lawsuit is a waste of time. Vivid should just make a porn streaming application for android and HTC should bundle them with HTC Vivid. That way, everybody wins.
  • 9 Hide
    jsc , November 18, 2011 12:19 AM
    Legal precedence is on HTC's side.
  • 5 Hide
    Anonymous , November 18, 2011 12:40 AM
    Vivid is a f***ing word, this is just sad.
  • 4 Hide
    Anonymous , November 18, 2011 12:41 AM
    HTC Brazzer has a ring to it
  • 17 Hide
    mortonww , November 18, 2011 1:14 AM
    They probably don't expect to win, they just expect to get media coverage and more exposure (pardon the pun).
  • 0 Hide
    ern88 , November 18, 2011 1:17 AM
    What a bunch of retards. It;s a model name. Has nothing to do with Porn. The Porn business must be taking a noise dive!!!
  • 2 Hide
    Kami3k , November 18, 2011 1:31 AM
    dalauderExcept that "Rolex" is a brand name, not an often-used English adjective. That's like Apple suing grocery stores for marketing fruit under their trademarked name...although I wouldn't put that past Apple's lawyers.


    Sad things is, Apple has already done that. Except it was with the apple symbol for the supermarket.
  • 7 Hide
    ballinjoey2332 , November 18, 2011 1:33 AM
    Quote:
    Vivid Entertainment believes that customers may get confused and think that the HTC Vivid is associated with the sexual media maker.

    Really? I know there is dumb people in this world but damn
  • 4 Hide
    Anonymous , November 18, 2011 1:36 AM
    The HTC vivid will for ever more be called the "HTC porno"
  • 4 Hide
    skaz , November 18, 2011 1:57 AM
    Ridiculous. Yo, my names Bob give me $5 if yours is too. The system is severely flawed.
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