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Who Designed That? 7 Iconic Gadget Designers

Who Designed That? 7 Iconic Gadget Designers
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Naoto Fukasawa: Philosophy


If a word could describe Naoto Fukasawa’s aesthetic, it would be sleek. He was the head of the American company IDEO's Tokyo office, and then opened up his own design office in 2003. His industrial designs have influenced a whole generation of designers. Fukasawa’s style and philosophy is minimal, refined, and beautiful. Generally monochrome, his designs dip into primary shapes and simple designs.

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