Microsoft Preps Big IE9 Ad Campaign
We just learned the Microsoft's IE marketing team is already preparing the next IE campaign, just a couple of month after the most recent one ended. However, this time, the campaign will focus entirely on IE9 as well as its capability to speed up web applications via its hardware acceleration support. The campaign will be running across the Internet as well as major TV networks during Q1.
IE9 has been gaining market share consistently, but is only at just under 11 percent as of December, according to StatCounter. One of the reasons is update fatigue among IE users, but the fact that IE9 is only supported by Windows Vista SP2 and Windows 7, is a big deal that prevents the browser from gaining more market share. According to Microsoft, IE9 use on Windows 7 is at about 26 percent, followed by Chrome with just under 24 percent.
StatCounter browser market share data suggests that Microsoft's IE8, IE7 and IE6 are losing market share much faster than IE9 can gain and it will be critical for Microsoft to attract as much IE9 users as possible. In the past, Microsoft IE marketing campaigns were only able to provide short term market share support. However, this time, the marketing campaign will coincide with the introduction of the silent update feature for IE8 and IE9 and could deliver a much more substantial boost.
- The SpareOne Cell Phone Runs On One AA Battery
- Polaroid Working On Three Ice Cream Sandwich Tablets
- Amazon Selling UltraViolet Films for Warner Bros
- Terrifying Giant TP-Link Robot Dances for Us at CES
- Metro-Board's Electric Skateboard In Action
- Watch MakerBot's Replicator Make A Chess Piece
- Apple Announces New York Press Event for Next Week
- MakerBot Replicator 3D Printer Goes On Sale
- Applications for ".yournamehere" Domains Open Today
- Griffin Unveils the Cuddly Woogie 2 Case at CES 2012
- Sony Unveils SmartWatch Companion for Your Android
- JVC Shows Off World's First 4K Handheld Camcorder
- Apple Mini-Stores Are Heading to Target
- Sony's Music Unlimited Finally Arriving on iOS in 1Q12
- This is Intel's Vision for the "Smart" Car of the Future
- Yowza: Verizon's Droid 4 is $250 with a Two-year Contract
- Bummer: Microsoft's TV Subscription Plan On Hold
- Another Look at the Gorgeous Nokia Lumia 900 LTE Phone
- Finally, A Tool for Sending Files From PC to Kindle
I have used IE 9, Opera, Chrome, Mozilla and Safari. Personally I use Opera for the majority of the time, but I go back in forth between the rest for all sorts of different sites and IE9 has always worked incredibly well, IE8 and below seemed to have given Microsoft a bad name especially if you have been on 9gag.com(meme site) but it is responsive and the default interface is appealing.
I agree IE 9 is a SIGNIFICANT improvement over previous versions of IE. However IE just doesn't have the feature set that Mozilla, Chrome, Opera, and even Safari has regarding plugins, extensions, bookmark sync, etc. All of these features I've now grown accustomed to having. So much so it becomes a pain not to have those features.
I have always relied on IE8 and IE9 for reliable downloads. Chrome and FF may be faster but IE9 has caught up. Had been using FF from 4-10b for most of 2010, but somehow FF now causes my display GPU (GTX560) to crash once every few days. So it is back to Chrome and IE9. Office browsing is on FF and IE9, but home on chrome and IE9 now.
IE9 is in the same level as the other browsers. The ability to pin sites to the taskbar and get a nice icon at the bottom makes it great. It is quick and clean. I just want to see the internet and not some stupid toolbars. IE10 will be better with Windows 8 and the new ecosystem Microsoft is making.
I have used IE 9, Opera, Chrome, Mozilla and Safari. Personally I use Opera for the majority of the time, but I go back in forth between the rest for all sorts of different sites and IE9 has always worked incredibly well, IE8 and below seemed to have given Microsoft a bad name especially if you have been on 9gag.com(meme site) but it is responsive and the default interface is appealing.
i have the same, minus safari, and i use firefox most, with some chrome, and opera and ie are just there, in case firefox or chrome cant handle a web page.
I agree IE 9 is a SIGNIFICANT improvement over previous versions of IE. However IE just doesn't have the feature set that Mozilla, Chrome, Opera, and even Safari has regarding plugins, extensions, bookmark sync, etc. All of these features I've now grown accustomed to having. So much so it becomes a pain not to have those features.
better browser, worst ui they ever had though.
then they'll have to start another one for IE10
not saying IE9 is bad or anything (chrome is)
i usually use opera (on windows), sometimes IE and i use Firefox on ubuntu
MS could boost their market share some what if they allow XP users to downlaod a version of IE9.
Can't keep pandering to XP users, if that's the case you may as well make IE9 compatible with Windows 95.
Time to move on.
Can't keep pandering to XP users, if that's the case you may as well make IE9 compatible with Windows 95.Time to move on.
Agreed. Thats kinda the reason there isn't more 64bit software out. Companies keep pandering to those FEW whose computers might not support it.
I mean come on now pretty much EVERY cpu thats in the wild is 64 bit and even the XP die hard crowd can get that in 64 bit flavor. Sometimes companies need to just say "look its over with. move on or get left"
IE9 is terrible slow running on my I7 with 16GB rams. IE8 and Firefox hell lot faster. Junkie.
Microsoft should stop investing in IE. Use the research and development money and time on something more productive.
Worst possible timing for Microsoft when Ie9 really tanks in the latest web browser comparasions. It did really bad in the latest web browser grand prix here at toms, for example.
It is only losing ground and will contine to do so, if they don't come up with something drastically better.
GEEZ! When I saw the headline I thought Microsoft was introducing a new version of IE9. Then I remembered I already have IE9.
"Switch to IE9, because it's awesome, and free too! O, you may want to upgrade your OS first to Windows 7 and we offer a low, low price of $129 even before a 10% discount."
Sure, people always fall for that...
Can't keep pandering to XP users, if that's the case you may as well make IE9 compatible with Windows 95.Time to move on.
Windows 95 died long ago.
Windows XP still has a huge part of the OS market.
XP isn't dead yet.
IE9 is terrible slow running on my I7 with 16GB rams. IE8 and Firefox hell lot faster. Junkie.
Then your computer must be seriously messed up, if you have that much power and ie9 runs like crap.
At least each version number of IE has been significantly different. I probably wouldn't be able to tell without checking which version of Firefox I was using if it was 4 or above.
Sometimes companies need to just say "look its over with. move on or get left"
If you ran a multi-billion-dollar corporation you wouldn't be thinking along these lines. You don't snap your fingers and alienate existing customers until you absolutely have to. Slow and progressive persuasion is how it's done. A lack of IE9 on XP is one such move.
XP isn't going to go away any time soon. At least in the business world it will stay around for as long as the business world wants it to.
Did not know IE had a campaign before.
Regardless of that however, "update fatigue", really? Just look at Mozilla and Google...